Siena Dexter, Director of Strategy at SmashBrand, joins the podcast to talk about purpose and consumer behavior. In this episode, she explains how we can connect with our audiences and grab their attention at the point of purchase.Siena provides advice on how to segment our customers and what it looks like to create messaging that is disruptive, persuasive and credible. She also explains why understanding ‘tension’ is so critical in catching the attention of those we’re trying to reach.We talk about the purpose of purpose and what it means to leverage our purpose in a way that feels authentic and true to the brand. Siena also shares how part of DEI work is taking responsibility for breaking down stereotypes and challenging the assumptions we have about our customers. Before we wrap up the episode, Siena shares some of the key trends she's noticing that may impact consumer habits in 2023. You can find and connect with Siena Dexter on LinkedIn  and you learn more about SmashBrand by visiting www.smashbrand.com.  Messaging + Strategic PlanningThere were so many great brand stories in this episode. Many of which demonstrated the value of having an aligned brand and brand voice. If this episode sparked a desire to create a clearer narrative and strategy for 2023, let's connect. I'm offering a new strategic planning program specifically for business leaders who want to better align their organization around its purpose. You can visit www.AligndonPurpose.com for more details.- - - - - Let's stay in touch! The discussion doesn't have to end here! Sign up for our newsletter and receive a monthly email with articles about purpose, the latest podcast updates and helpful tips to grow your business on purpose. Or, join the conversation about purpose-driven business on Twitter, Instagram or LinkedIn.  Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good.

Part of building a purpose-driven business is building a diverse and equitable business.  Dr. Beth Livingston, associate professor of management and entrepreneurship at the University of Iowa's Tippe College of Business, joins the podcast to talk about diversity, equity and inclusion in the workplace. In this episode, she explains how to get started, how to measure your progress and why we need to look at DEI work at the individual, interpersonal and systemic levels within our companies. Beth explains how each one of us can have a direct impact on creating positive change.Beth also walks us through the  Shared Sisterhood model, pioneered by Dr. Tina Opie, and outlined in their new book, Shared Sisterhood: Taking Collective Action for Racial and Gender Equity at Work. Tina and Beth co-authored the new book, which comes out on October 11, 2022. In this episode, we also discuss: How to weave your DEI efforts into your culture,What it means to build a Shared Sisterhood "safe culture,"How we can use "Dig" techniques to confront the biases, prejudices and beliefs we bring with us to work,Likewise, how to use "Bridging" to build stronger relationships across race and ethnicity,Why collective action among diverse groups is a key to bringing about change,How to create systems of measurement using the tools you already have in place,And, why we all have an opportunity to spark change at any level in an organization.You can connect with Dr. Beth Livingston by visiting https://bethalivingston.com/ and you can connect with Dr. Tina Opie at https://www.drtinaopie.com/. You can also watch Dr. Tina Opie's TedTalk at TedXReno here. Strategic PlanningThere were so many good takeaways in this episode and I highly encourage you to read the book, Shared Sisterhood. It outlines the DEI process in a very systematic way and provides steps that build upon each other as you go. While my work doesn't focus on specifically on DEI, I do like to take a holistic approach when it comes to outlining priorities like DEI. If this episode sparked a desire to create a clearer plan for 2023, let's connect. I'm offering a new strategic planning program specifically for business leaders who want to better align their organization around its purpose. You can visit www.AligndonPurpose.com for more details.- - - - - Let's stay in touch! The discussion doesn't have to end here! Sign up for our newsletter and receive a monthly email with articles about purpose, the latest podcast updates and helpful tips to grow your business on purpose. Or, join the conversation about purpose-driven business on Twitter, Instagram or LinkedIn.  Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good.

Yogesh Chauhan, the director of ESG, at HubSpot joins the podcast to talk about the company's ESG program and how the organization has linked it to their purpose. Throughout the episode, Yogesh speaks directly to what the organization is doing to operate in alignment with their purpose and how they're sharing it with their employees and customers. One of the things I really enjoyed learning about is HubSpot's communication strategy. The organization prioritizes communication,  going so far as to over-communicate with employees. Even more impressive however is the emphasis they put on listening. They regularly survey their team and clients and then use these findings to influence their decision-making. This two-way communication is the foundation of their highly-regarded culture program.In addition to sharing specifics about their purpose and ESG programs, Yogesh also walks us through three ways companies can demonstrate their purpose. In this episode, we reference his recent article in Medium which breaks down these three pillars.Key topics covered in this episode: The origins of corporate responsibilityThe difference between CSR and ESGThree ways to demonstrate your corporate purposeBecoming an authentic leader and operating in alignment with your purposeConnecting your personal purpose and your corporate purposeThe Multiplier EffectInternal communication strategiesCulture-buildingYou can learn more about HubSpot's culture code and their HEART program here. To learn more about their sustainability program or to download their 2022 Sustainability Report, click here. You can also find and follow Yogesh on LinkedIn.  Strategic PlanningOne of the things I took away from this episode is the importance of alignment. Once HubSpot crafted their purpose and ESG programs, the team created a clear plan for weaving it through the business. If this is something you've been thinking about, let's connect. We're offering a new strategic planning program specifically for business leaders who want to create a clearer roadmap for aligning their business around their purpose. You can visit www.AligndonPurpose.com for more details.- - - - - Let's stay in touch! The discussion doesn't have to end here! Sign up for our newsletter and receive a monthly email with articles about purpose, the latest podcast updates and helpful tips to grow your business on purpose. Or, join the conversation about purpose-driven business on Twitter, Instagram or LinkedIn.  Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good.

Stephanie Hanna is the founder of The Other 85 and co-host of the Capture Your Confidence podcast. In this episode, we talk about purpose-driven leadership and the power of relationship building. Looking for a job at the peak of the 2008 recession in a new city, Stephanie learned quickly cold applications weren't going to cut it. So, she shifted her strategy to networking and community service. This approach worked. Later, it became the foundation for The Other 85 and ultimately building a business coaching other attorneys and business leaders on the power of networking and relationship-building.In the episode, Stephanie also talks about building confidence, trying new things and why she doesn't take things personally. She even shares a great story about what happened when only one person attended a webinar she was co-hosting. Stephanie offers tips and stories designed to help women push through their fears and build confidence on the Capture Your Confidence podcast.To connect with Stephanie Hanna, you can email her at stephanie@theother85.net or find her on LinkedIn or Instagram. You can also learn more about The State of Women Conference, here. - - - - - Let's stay in touch! The discussion doesn't have to end here! Sign up for our newsletter and receive a monthly email with articles about purpose, the latest podcast updates and helpful tips to grow your business on purpose. Or, join the conversation about purpose-driven business on Twitter, Instagram or LinkedIn.  Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good.

Heide Rembold is a Columbus, Ohio-based social entrepreneur. She is the founder of Conscious Columbus, where she will soon be launching the 2022 Conscious Compass. The Compass is a directory of social enterprises, micro-businesses and non-profits who are committed to doing business for good. She is also the founder of Juniper Consulting and provides social media, copywriting and marketing support to purpose-driven companies.In this episode, Heide talks about her bigger vision for the Conscious Compass and lessons she has learned along the way. The Conscious Compass will launch in mid-September. You can find it online here. Heide and Karen also discuss launching Juniper Consulting and Heide's work as a social media consultant for purpose-led organizations. They discuss their conflicting feelings about social media and the value purpose-led companies offer by bringing positive content into the community. Heide also shares tips and advice for achieving success with social media and why we should look at our social presence as one piece of a larger strategy. They also talk about how social media platforms are moving from social networking to discovery and how to adapt our social media programs.You can find Heide at Conscious Columbus and on social media at Facebook, Instagram or LinkedIn. Or, you can find her online at Juniper Consulting and on social media at Facebook, Instagram or LinkedIn.- - - - - Let's stay in touch! The discussion doesn't have to end here! Sign up for our newsletter and receive a monthly email with articles about purpose, the latest podcast updates and helpful tips to grow your business on purpose. Or, join the conversation about purpose-driven business on Twitter, Instagram or LinkedIn.  Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good.

In this episode, Bill Fournet, the CEO of Persimmon Group, looks at the transformational state of business today and what we can do as leaders to help our teams and our companies navigate through disruption. Bill explains not only how the pandemic has fractured the status quo, but he also explores the historical patterns that were leading us toward change. Then, he weighs in with a fresh take on the debate around hybrid and remote work and why time has surpassed money as the primary work driver.In this episode, we discuss: What is means to be a purpose-driven leader,How the value we place on time over money is transforming our mindset around work,The generational shifts that are also changing the current work state,Why so many of us are experiencing burnout and overwhelm,Strategies to help navigate and manage burnout, andThe value of creating alignment between your personal and corporate purpose.Bill Fournet is the founder and CEO of Persimmon Group, where he focuses on executive and team coaching in times of disruption. You can find a copy Bill's eBook, Beating Burnout: How to win the battle against overwhelm and exhaustion  here. Bill also mentioned his website, www.billfournet.com/burnout, where you can take a personal or team assessment and download additional resources. You can connect with Bill on LinkedIn or on Facebook. - - - - - Let's stay in touch! The discussion doesn't have to end here! Sign up for our newsletter and receive a monthly email with articles about purpose, the latest podcast updates and helpful tips to grow your business on purpose. Or, join the conversation about purpose-driven business on Twitter, Instagram or LinkedIn.  Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good.

Stephan Vincent, the Senior Director of Workplace Experience at Life Guides, joins the podcast to discuss culture-building and human experience. In this episode, Stephan shares his formula for what is culture and how do we build a healthy, people-centered culture. Through research and years of experience, Stephan has created a unique culture equation. This equation is what he uses to help support his LifeGuide clients and also help build a greater sense of purpose. The formula: Corporate Values + Behaviors + Moments that Matter x Consistency. He goes on to explain how each of these attributes can be identified and nurtured to create the strong foundation leaders are seeking to build a positive and meaning organizational culture. Stephan also talks about the human experience and why we need to show up for our people in and outside of the office. We also discuss the intersection of personal and professional purpose and how every company has the potential to define their purpose for the employees in a tangible way. Stephan also shares some great advice on hiring and explains different strategies to hire people who are not only a match on values but also people who will bring something new to table. In his words, why he prefers to hire people who are a culture-add versus a culture-fit.  You can connect Stephan Vincent on LinkedIn or find Life Guides at www.lifeguides.com. - - - - - Let's stay in touch! The discussion doesn't have to end here! Sign up for our newsletter and receive a monthly email with articles about purpose, the latest podcast updates and helpful tips to grow your business on purpose. Or, join the conversation about purpose-driven business on Twitter, Instagram or LinkedIn.  Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good.

Dr. Elaine Young, professor of digital marketing at Champlain College in Burlington, Vermont, returns to the podcast to talk about a new class she's teaching about the Metaverse. In an effort to better prepare her students for the changing business world, Elaine decided to offer a  capstone class on Web 3. So in episode 25, Elaine uses her knowledge of this space along with conversations with her students to explain the metaverse at a high level, highlighting that the metaverse isn't actually new, but rather it's the technology that is moving us forward into this space. Here are a few of the questions Elaine answers during our discussion: Should brands be showing up in the metaverse? If so, how?How should a company evaluate different aspects of the metaverse?How can a company with limited resources dip their toes into this space?How can corporate purpose be reflected in this space?Here are links to a of the resources Elaine mentions in this episode: Brand Activism: from Purpose to Action, by Christian Sarkar / Philip KotlerWicked Seven Ecosystem Christian Sarkar / Philip KotlerGood is the New Cool: Market Like You Give a Damn, by Afdhel Aziz / Bobby JonesSally Cherry, LinkedInYou can also find Elaine Young at Champlain College or on LinkedIn. - - - - - Let's stay in touch! The discussion doesn't have to end here! Sign up for our newsletter and receive a monthly email with articles about purpose, the latest podcast updates and helpful tips to grow your business on purpose. Or, join the conversation about purpose-driven business on Twitter, Instagram or LinkedIn.  Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good.

In episode 24, Dr. Elaine Young, professor of digital marketing at Champlain College in Burlington, Vermont, joins the podcast to explore brand activism and brand advocacy. Together, we discuss: What is brand activism?What is the difference between brand activism and brand advocacy?What happens when a brand chooses to remain neutral?Can a brand afford to be neutral?Why no stance is a stance?How do brands decide where  and when to show up?How can brands navigate this space when we know that advocacy and purpose may vary depending on the audience or person?What happens when brands are pushed to show up for an issue?Here are links to two of the books Elaine mentioned in the podcast: Brand Activism: from Purpose to Action, by Christian Sarkar and Philip KotlerGood is the New Cool: Market Like You Give a Damn, by Afdhel Aziz and Bobby JonesYou can also find Elaine Young at Champlain College or on LinkedIn. - - - - - Let's stay in touch! The discussion doesn't have to end here! Sign up for our newsletter and receive a monthly email with articles about purpose, the latest podcast updates and helpful tips to grow your business on purpose. Or, join the conversation about purpose-driven business on Twitter, Instagram or LinkedIn.  Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good.

Michael Lennington and Brian Moran are the best-selling authors of The 12-week Year: Get More Done in 12 Weeks than Others Do in 12 Months and experts in productivity and culture-building. They recently published the new book, Uncommon Accountability: A Radical New Approach to Greater Success and Fulfillment, which explores the shift away from the control view of accountability to an accountability as choice model. In this episode, we discuss: Why choice is the crux of accountability,How to create an ownership mindset instead of a control mindset,Why holding people accountable usually leads to failure,What it means to hold people capable,The difference between consequences and accountability,The role purpose and mission play in building an accountability mindset, andWhy this model for accountability is necessary in remote and hybrid work cultures.You can connect with Michael Lennington and Brian Moran or learn more about the book by visiting www.uncommonaccountability.com. - - - - - Let's stay in touch! The discussion doesn't have to end here! Sign up for our newsletter and receive a monthly email with articles about purpose, the latest podcast updates and helpful tips to grow your business on purpose. Or, join the conversation about purpose-driven business on Twitter, Instagram or LinkedIn.  Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good.

Bonnie Hagemann, leadership expert, CEO and author, joins the podcast to discuss what she's learned about authentic leadership and the growing network of women supporting each other on their rise to the top. In this episode, we talk about the value of vision, creating the culture you desire, and some of the EDA's key takeaways from the pandemic. Bonnie also explains the impetus for her latest book, Courage to Advance, and shares about her work as an advocate for greater board diversity and gender equality.In this episode, we discuss: The relationship between culture and purpose,Leading through change,How to shape the culture you want,The value of a clear vision (Leading with Vision),The need for more women in leadership roles, andDynamic stories of support from both women and men. Bonnie Hagemann is the CEO of the EDA, Inc., a well-known thought leader, speaker and author, and the co-founder of WomenExecs on Boards. You can connect with or follow Bonnie on LinkedIn. Let's stay in touch! The discussion doesn't have to end here! Sign up for our newsletter and receive a monthly email with articles about purpose, the latest podcast updates and helpful tips to grow your business on purpose. Or, join the conversation about purpose-driven business on Twitter, Instagram or LinkedIn.  Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good.

Jason Garvale, the founder of Begin Within Strategy, joins the podcast to discuss a more intentional way to build your business. Jason shares about discovering mindfulness and how he was able to incorporate the principles of mindfulness into his work as a purpose consultant and strategist. He talks about the opportunity we have as leaders to look inside our businesses to identify our purpose and use it to guide our decision-making. We also discuss some of the concepts he's shared on Instagram and what we can learn from organizations, like Patagonia, Nike and REI, about being thoughtful about the impact our companies have on our employees, customers and communities. Here are a just of the key principles we discuss: Creating a business that aligns with our values,The Purpose Economy by Aaron Hurst,Taking responsibility for the way we operate and build our companies,Discovering the place where our ambitions align with our customers' ambitions,Becoming a guide not a champion,Finding our purpose and strength from within, andThe relationship between purpose, culture and values.You can find Jason Garvale at www.beginwithinstrategy.com or instagram at @beginwithinstrategyLet's stay in touch! The discussion doesn't have to end here! Sign up for our newsletter and receive a monthly email with articles about purpose, the latest podcast updates and helpful tips to grow your business on purpose. Or, join the conversation about purpose-driven business on Twitter, Instagram or LinkedIn.  Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good.

In episode 20, Karen Bailey sits down with Carol Nolan Drake, the founder and CEO of Carlow Consulting, to discuss Larry Fink's annual Letter to CEOs. Larry Fink is the Founder, Chairman and CEO of BlackRock, which today holds more than $10 trillion in assets under management. Karen and Carol break down the contents of Larry Fink's 2022 letter and why it carries so much meaning to business leaders today.The conversation looks at: Larry's call to businesses to get clear about their purpose,The changing relationship between companies and their employees,Stewardship,Speaking up on  societal issues,Proxy voting,Climate risk, andESG.Carol first appeared on the podcast in Episode 11: Building a Compelling ESG Program. where she explains what is ESG and offers advice on how to get started on assembling your own ESG program.  As a consultant, Carol works with public and private companies, shareholders and non-profits on ESG and is the co-author of the Society for Corporate Governance, ESG Implementation Guide for its members.Stay Connected! The discussion doesn't have to end here! Sign up for our newsletter and receive a monthly email with articles about purpose, the latest podcast updates and helpful tips to grow your business on purpose. Or, join the conversation about purpose-driven business on Twitter, Instagram or LinkedIn.  Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good.

Evan Sohn is the chairman and CEO of recruiter.com (NASDAQ: RCRT) and speaks to the current trends transforming the hiring the process today. Evan joins the podcast to share a State of the Current Hiring landscape and addresses: Changing candidate priorities [11:50]Work from anywhere [12:53]The effects of the Gig Economy [14:30]The 'Job Hopper' economy [15:45]Advice for companies hiring right now, including tips for how to transform your interview process [16:50]Culture and connectedness [20:20]Decision-making [24:15]The Ira Sohn Conference Foundation [28:55]Stay Connected! The discussion doesn't have to end here! Sign up for our newsletter and receive a monthly email with articles about purpose, the latest podcast updates and helpful tips to grow your business on purpose. Or, join the conversation about purpose-driven business on Twitter, Instagram or LinkedIn.  Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good.

In this episode, Karen Bailey walks through some of the new guests and topics who will be joining the podcast in season two. To kick things off, Evan Sohn, Chairman and CEO of recruiter.com, joins us for a deep dive on the current state of hiring. Evan offers an interesting look at how recruiting has changed and what businesses can do to attract talent.Later in the season, we will return to the talent management discussion when I’m joined by the authors of the new book: Uncommon Accountability. Brian, Michael and I dig into accountability. What it is and what it is not (which may surprise you)? How to foster a culture of accountability? Why thinking about accountability in terms of empowerment and ownership may be a key to success.Another one of my favorite episodes in season two is my interview with Jason Garvale. Jason, the founder of Begin Within Strategy and a good friend, walks us through what it looks like to build a business with clear intention. He also shares how he helps companies look inside themselves to find clarity, purpose and direction.From there, we’re going to meet CEO and author Bonnie Hageman. Bonnie leans into her experience in human capital management to offer some really good advice around vision, leadership and culture-building. Then, we shift gears as Bonnie walks us through the work she’s doing today around gender equality and board diversity. In her latest book, The Courage to Advance, Bonnie shares the stories of some of the most accomplished women in the world. The book explores how they achieved success, while overcoming considerable barriers, and what these women are doing today to uplift others.Other Upcoming Topics and EpisodesThese are just a few of the great interviews I have lined up for 2022. We’re also going to spend time on purpose and social impact, DEI, sustainability and leadership. We will even dip our toes into the metaverse. I’m also going to be hopping into the mix with some solo shows.I’m really excited about how season two is coming together. I am honored to again be joined by some great experts and industry leaders. If you have suggestions for topics or guests, please don’t hesitate to reach out to me at thecorporatepurposepodcast.com. Finally, be sure to subscribe, so you don’t miss new episodes. You can find The Corporate Purpose Podcast wherever you listen to podcasts. New episodes drop every other Monday, beginning February 7. Stay Connected! The discussion doesn't have to end here! Sign up for our newsletter and receive a monthly email with articles about purpose, the latest podcast updates and helpful tips to grow your business on purpose. Or, join the conversation about purpose-driven business on Twitter, Instagram or LinkedIn.  Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good.

This week, we are wrapping up season one with a look at the strategic planning process and ways we can incorporate our purpose into the process. Karen Bailey offers tips and ideas for making meaningful changes that will help you better align your business around its purpose. She also provides suggestions for purposeful goals that will help you move your business forward and closes the episodes with some recommendations on measurement and accountability.During the episode, Karen references a few season one episodes to revisit if you're looking for more specifics to help you build your plan or set purpose-first goals. They include: To help you build your case for purposeful business, consider checking out Episode 13: How Purpose Creates Value in Your BusinessFor research and data to help you build your case for purpose, check out Episode 1: Finding PurposeTo help build purpose into your recruiting and onboarding processes, check out Episode 5: Finding and Hiring the Right PeopleTo learn more about accountability among leadership, check out Episode 10: Purpose-drive LeadershipTo help you get started on building an ESG Program, check out my interview with Carol Nolan Drake in Episode 11: Building a Compelling ESG ProgramAs this episode wraps up season one, I hope you consider subscribing to the podcast so you will be notified when we kick off season two after the first of the year! And, don't forget to subscribe to our newsletter so you can receive tips and ideas for building and growing your business on purpose.The Purpose WorkshopIf you're enjoying the podcast, you might also enjoy this free, one-hour workshop. We're going to discuss what is purpose and why it matters, while spending most of our time working on a roadmap for defining your purpose and aligning your business around it. Click here to learn more or to sign up. - - - - - Is your purpose clear? Try taking  The Purpose Quiz. Answer a few short questions and then scroll through the results to see how you did and for tips on where you could better align your business around its purpose. You can also learn more about purpose at www.aligndonpurpose.com.  Stay Connected! The discussion doesn't have to end here! Sign up for our newsletter and receive a monthly email with articles about purpose, the latest podcast updates and helpful tips to grow your business on purpose. Or, join the conversation about purpose-driven business on Twitter, Instagram or LinkedIn.  Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good.

We've talked quite a bit on the podcast about clarity and communication, but haven't yet discussed the importance of listening. So, this week, we're devoting an entire episode to listening. Listening to leaders in and outside of our companies to gain that clarity we need to define our corporate purpose. Listening to employees, customers and partners to shape our business strategy and to meet the changing expectations they have for brands today. And, finally, listening to identify and let go of what no longer aligns with our purpose.  We also spend time exploring the 'unfreezing effect' occurring in most businesses today. Karen explains what is the 'unfreezing effect', what it means for our organizations and how listening may be the key to successfully navigating through this time of change. You can read the full article from McKinsey & Company referenced in the episode: here.  Karen also mentions an interview with Dr. Kathleen Williamson, President and Academic Dean of the Mount Carmel College of Nursing on the show. During Karen's conversation earlier this year with Dr. Williamson, she shared some great advice about embracing change and letting go: “Letting go allows you to move on. In our case, we had to let go of how we were used to doing things and embrace new, better and more innovative ideas. Many of which are changing us for the better.” - Dr. Kathleen Williamson You can find the entire interview here: https://aligndonpurpose.com/strategic-transformation/  The Purpose WorkshopIf you're enjoying the podcast, you might also enjoy this free, one-hour workshop. We're going to discuss what is purpose and why it matters, while spending most of our time working on a roadmap for defining your purpose and aligning your business around it. Click here to learn more or to sign up. - - - - - Is your purpose clear? Try taking  The Purpose Quiz. Answer a few short questions and then scroll through the results to see how you did and for tips on where you could better align your business around its purpose. You can also learn more about purpose at www.aligndonpurpose.com.  Stay Connected! The discussion doesn't have to end here! Sign up for our newsletter and receive a monthly email with articles about purpose, the latest podcast updates and helpful tips to grow your business on purpose. Or, join the conversation about purpose-driven business on Twitter, Instagram or LinkedIn.  Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good.

As a great follow up to Episode 14: Communicating Your Purpose, Karen Bailey explores how we can build purpose into our websites. Karen is sharing some practical, hands-on advice for weaving your purpose into your website copy and making small changes to reflect your purpose.  We talk first about some of the common mistakes brands are making, focusing in mainly on missed opportunities. Karen then provides a series of tips for writing copy that explains your purpose.  For anyone who likes specific examples, this episode is full of brands we think are doing it well. Whether you are working on your first website or you're a website pro, we hope you walk away with a few ideas for building your purpose into your website and for writing more meaningful copy.  The Purpose WorkshopIf you're enjoying the podcast, you might also enjoy this free, one-hour workshop. We're going to discuss what is purpose and why it matters, while spending most of our time working on a roadmap for defining your purpose and aligning your business around it. Click here to learn more or to sign up. - - - - - Is your purpose clear? Try taking  The Purpose Quiz. Answer a few short questions and then scroll through the results to see how you did and for tips on where you could better align your business around its purpose. You can also learn more about purpose at www.aligndonpurpose.com.  Stay Connected! The discussion doesn't have to end here! Sign up for our newsletter and receive a monthly email with articles about purpose, the latest podcast updates and helpful tips to grow your business on purpose. Or, join the conversation about purpose-driven business on Twitter, Instagram or LinkedIn.  Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good.

In this episode, Karen Bailey explores the value of communicating your purpose and shares a variety of tips and tools for anyone interested in building and growing their business on purpose.  Karen explores the value of clarity and building a strong narrative, how to develop meaningful and engaging content that demonstrates your purpose, and the process of sharing it among your different stakeholder groups. Karen also explains the reason why communications is pivotal to growing a purpose-driven business and the link between strategic communications and greater alignment.Related episodes: Writing a Good Purpose Statement, Episode 3Launching Your Mission Vision and Values with Heidi Baumgart, Episode 4Building a Compelling  ESG Program, Episode 11 The Purpose WorkshopIf you're enjoying the podcast, you might also enjoy this free, one-hour workshop. We're going to discuss what is purpose and why it matters, while spending most of our time working on a roadmap for defining your purpose and aligning your business around it. Click here to learn more or to sign up. - - - - - Is your purpose clear? Try taking  The Purpose Quiz. Answer a few short questions and then scroll through the results to see how you did and for tips on where you could better align your business around its purpose. You can also learn more about purpose at www.aligndonpurpose.com.  Stay Connected! The discussion doesn't have to end here! Sign up for our newsletter and receive a monthly email with articles about purpose, the latest podcast updates and helpful tips to grow your business on purpose. Or, join the conversation about purpose-driven business on Twitter, Instagram or LinkedIn.  Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good.

Knowing your brand purpose can be your company's secret weapon. Purpose helps you differentiate yourself from your peers, streamline your sales and marketing efforts and enhance more consistent and more strategic decision-making. It’s also a valuable asset for inspiring and motivating yourself and those around you. In this episode, Karen Bailey explores five ways knowing your purpose can help you lead your organization.  In this episode, Karen refers to The 2020 Zeno Strength of Purpose Study, which shows that when consumers think a brand has a strong Purpose, they are:   4 times more likely to purchase from the company6 times more likely to protect the company in the event of a misstep or public criticism4.5 times more likely to champion the company and recommend it to friends and family4.1 times more likely to trust the company Karen references a few of episodes of the podcast in this show, including: Ep. 1: Finding PurposeEp. 3: Writing a Good Purpose StatementEp. 5: Finding and Hiring the Right PeopleEp. 9: Standing Out in a Cluttered Market - - - - - Is your purpose clear? Try taking  The Purpose Quiz. Answer a few short questions and then scroll through the results to see how you did and for tips on where you could better align your business around its purpose. You can also learn more about purpose at www.aligndonpurpose.com.  Stay Connected! The discussion doesn't have to end here! Sign up for our newsletter and receive a monthly email with articles about purpose, the latest podcast updates and helpful tips to grow your business on purpose. Or, join the conversation about purpose-driven business on Twitter, Instagram or LinkedIn.  Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good.