Writing Better Website Copy

The Corporate Purpose Podcast

11-10-2021 • 8分

As a great follow up to Episode 14: Communicating Your Purpose, Karen Bailey explores how we can build purpose into our websites. Karen is sharing some practical, hands-on advice for weaving your purpose into your website copy and making small changes to reflect your purpose.

We talk first about some of the common mistakes brands are making, focusing in mainly on missed opportunities. Karen then provides a series of tips for writing copy that explains your purpose.  For anyone who likes specific examples, this episode is full of brands we think are doing it well. Whether you are working on your first website or you're a website pro, we hope you walk away with a few ideas for building your purpose into your website and for writing more meaningful copy.

The Purpose Workshop

If you're enjoying the podcast, you might also enjoy this free, one-hour workshop. We're going to discuss what is purpose and why it matters, while spending most of our time working on a roadmap for defining your purpose and aligning your business around it. Click here to learn more or to sign up.

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Is your purpose clear?

Try taking The Purpose Quiz. Answer a few short questions and then scroll through the results to see how you did and for tips on where you could better align your business around its purpose. You can also learn more about purpose at www.aligndonpurpose.com.

Stay Connected!

The discussion doesn't have to end here! Sign up for our newsletter and receive a monthly email with articles about purpose, the latest podcast updates and helpful tips to grow your business on purpose. Or, join the conversation about purpose-driven business on Twitter, Instagram or LinkedIn.

Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good.