Communicating Your Purpose

The Corporate Purpose Podcast

04-10-2021 • 10分

In this episode, Karen Bailey explores the value of communicating your purpose and shares a variety of tips and tools for anyone interested in building and growing their business on purpose.  Karen explores the value of clarity and building a strong narrative, how to develop meaningful and engaging content that demonstrates your purpose, and the process of sharing it among your different stakeholder groups. Karen also explains the reason why communications is pivotal to growing a purpose-driven business and the link between strategic communications and greater alignment.

Related episodes:

  • Writing a Good Purpose Statement, Episode 3
  • Launching Your Mission Vision and Values with Heidi Baumgart, Episode 4
  • Building a Compelling  ESG Program, Episode 11

The Purpose Workshop

If you're enjoying the podcast, you might also enjoy this free, one-hour workshop. We're going to discuss what is purpose and why it matters, while spending most of our time working on a roadmap for defining your purpose and aligning your business around it. Click here to learn more or to sign up.

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Is your purpose clear?

Try taking The Purpose Quiz. Answer a few short questions and then scroll through the results to see how you did and for tips on where you could better align your business around its purpose. You can also learn more about purpose at

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