In episode 24, Dr. Elaine Young, professor of digital marketing at Champlain College in Burlington, Vermont, joins the podcast to explore brand activism and brand advocacy. Together, we discuss:
Here are links to two of the books Elaine mentioned in the podcast:
Brand Activism: from Purpose to Action, by Christian Sarkar and Philip Kotler
Good is the New Cool: Market Like You Give a Damn, by Afdhel Aziz and Bobby Jones
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