Knowing your brand purpose can be your company's secret weapon. Purpose helps you differentiate yourself from your peers, streamline your sales and marketing efforts and enhance more consistent and more strategic decision-making. It’s also a valuable asset for inspiring and motivating yourself and those around you. In this episode, Karen Bailey explores five ways knowing your purpose can help you lead your organization.

In this episode, Karen refers to The 2020 Zeno Strength of Purpose Study, which shows that when consumers think a brand has a strong Purpose, they are:

• 4 times more likely to purchase from the company
• 6 times more likely to protect the company in the event of a misstep or public criticism
• 4.5 times more likely to champion the company and recommend it to friends and family
• 4.1 times more likely to trust the company

Karen references a few of episodes of the podcast in this show, including:

• Ep. 1: Finding Purpose
• Ep. 3: Writing a Good Purpose Statement
• Ep. 5: Finding and Hiring the Right People
• Ep. 9: Standing Out in a Cluttered Market

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Is your purpose clear?

Try taking The Purpose Quiz. Answer a few short questions and then scroll through the results to see how you did and for tips on where you could better align your business around its purpose. You can also learn more about purpose at www.aligndonpurpose.com.

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