Summary
In this conversation, Dr. Arasi Maran interviews Professor Loran Nordgren. about using behavioural science to create behavior change. They discuss the core concept of Nodgren's book, The Human Element, which challenges the belief that change is driven solely by elevating the attraction of an idea. They explore the importance of understanding and addressing the hidden barriers, or frictions, that prevent people from embracing change. Nodgren emphasizes the need for empathy, perspective-taking, and asking the right questions to uncover these frictions. They also discuss the role of motivation, ability, and habit formation in sustaining behavior change.
Takeaways
- Change is not solely driven by elevating the attraction of an idea; it is important to understand and address the hidden barriers, or frictions, that prevent people from embracing change.
- Empathy and perspective-taking are crucial in uncovering these frictions and helping individuals overcome them.
- Motivation is important, but it is fickle and can fluctuate. Developing habits and integrating healthy behaviors into existing routines can lead to long-term consistency.
- Creating a roadmap and clear steps for behavior change can reduce ambiguity and make the change process easier.
- The environment and social connections play a significant role in behavior change. Surrounding oneself with supportive individuals and finding ways to integrate healthy behaviors with enjoyable activities can increase the likelihood of success.
Chapters
00:00 Introduction and Background of Professor Lauren Nodgren
01:30 Using Behavioral Science to Create Change
06:03 Creating Roadmaps and Clear Steps for Behavior Change
09:32 Motivation, Ability, and Habit Formation in Behavior Change
15:57 The Power of Yes Questions in Self-Persuasion
32:36 Sustaining Behavior Change and Rebooting
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