Why did successful companies like Kodak and Blockbuster miss the digital revolution?

Listen to this episode to learn why corporates ignore threats posed by start-ups until its too late.

In this episode, you will learn key lessons from The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen.

Christensen coined the term "disruptive innovation" and The Innovator's Dilemma is seen as the "a holy book for entrepreneurs in Silicon Valley," according to Business Week.

Listen to this episode to learn:

• Why the same skills that companies use to become successful can ultimately destroy them
• Why listening to your customers isn't always a good idea
• Why start-ups with low quality products and no money beat large rich corporates

This is part 1 in this mini series on The Innovator's Dilemma.

Tune in next week to cover part 2: how corporates can succeed in the face of technological change (and how not get sucker-punched by a start-up).

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Innovate but how? the pragmatist's guide to growth (in business & in life)