Recognized as 1 of the 50 most notable designers over the last 50 years, Brian Roderman is the President and Co-Owner of IN2 Innovation, an experience innovation design agency that provides a global range of services from inspiration to integration. IN2 Innovation currently has offices located in Dallas, Austin, and Atlanta.

Brian has worked in the design consultancy business for over 30 years and is frequently a featured speaker on design and innovation at events and symposiums worldwide. He has extensive design experience in consumer electronics, consumer products, housewares, transportation, telecommunications, and business-to-business industries for clients such as TopGolf, Frigidaire, Interstate Batteries, Newell Brands, Marriott, and many others.

He is active with the Industrial Design Society of America (IDSA), having held six terms on the IDSA National Board of Directors. He was recently awarded a Fellowship within the society along with the top notable designer’s recognition honor.

Brian’s Power statements on Experience Design:

• UX design is more than just digital design.
• The experience revolution has begun, and we are in for a 30 year run.
• A True User Experience occurs when human senses are engaged (the more the better) and emotional responses are transmitted.
• A brand can intersect with the True User Experience through combined products and services in digital and physical means.
• We have long tried to adapt to technology, now we are asking technology to adapt to us.
• Experience design brings the human back into the center of the focus.
• We need designers who can create a balanced world of experiences.  We need holistic experience designers.

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