By leveraging storytelling, embracing modern marketing tools, and fostering collaboration, rural businesses and organizations can thrive in a changing economic landscape. Bing Schimmelpfenning, the executive director of the Harrisonville Chamber of Commerce, emphasizes that effective marketing is all about telling your story—whether it’s about a product, service, or personal journey. This approach helps businesses connect with customers on a deeper level.

A key takeaway? Get involved in community events like Chamber coffees and luncheons to share your story and build meaningful relationships. Tune in to this episode to learn more about the power of storytelling and community.