Staying Ahead of the Curve
The digital marketing and advertising agency industry, like many others, is changing. Nearly every day, new technologies, tools, ideas and best practices are introduced to the professionals who work in it. Callis is no different. Our goals as an agency are to always keep up with the changes, vet the ones that look interesting, and adopt the ones that make sense for our clients. It’s just one of the reasons we’ve been able to stay relevant and sustain our business over the last 37 years. In this episode of OUTdrive, Cliff visits with agency president Megan Hartman as they debrief from their recent, semi-annual peer meeting in Columbus, Ohio. Some of you may know that Callis is certified by the Agency Management Institute, a nationally recognized association for the development of better advertising agencies. If you’re a regular listener, you’ve heard us talk about this experience before. This session was especially beneficial with some really great discussions about agency operations, people utilization, services and technology. And we always share our big ideas, our challenges, frustrations, and financials, and our wins and losses. So, listen in as we share our thoughts and perspectives on key takeaways, new uses for AI and technology and other topics that could impact your business going forward.