Leading the Way with Marketing Technology


27-11-2023 • 48分

We say it all the time. Marketing technology is driving innovation in rural America, as well as around the world. Every day, new media emerges that enables marketers to deliver messages in ways they’ve never had the opportunity to use before. Staying up to date with the new is challenging, but at Callis, we are committed to doing so. Our clients depend upon us to be ahead of the latest innovations, and we’re proud to vet new technologies and lead our clients to the ones that make sense for them.

One of the ways we stay ahead of the curve is through continual learning. In this episode, Callis’s Digital Services Director Kyle Meek shares his takeaways from a recent summit he participated in with other agencies from around the country. You’ll hear all about the hot topic, artificial intelligence (AI) and how it’s being used, along with updates on Google’s latest ventures and changes, SEO and PPC trends, social media, web development, first-party data and more. Listen in and be prepared to take lots of notes.