Yogesh Chauhan, the director of ESG, at HubSpot joins the podcast to talk about the company's ESG program and how the organization has linked it to their purpose. Throughout the episode, Yogesh speaks directly to what the organization is doing to operate in alignment with their purpose and how they're sharing it with their employees and customers.

One of the things I really enjoyed learning about is HubSpot's communication strategy. The organization prioritizes communication,  going so far as to over-communicate with employees. Even more impressive however is the emphasis they put on listening. They regularly survey their team and clients and then use these findings to influence their decision-making. This two-way communication is the foundation of their highly-regarded culture program.

In addition to sharing specifics about their purpose and ESG programs, Yogesh also walks us through three ways companies can demonstrate their purpose. In this episode, we reference his recent article in Medium which breaks down these three pillars.

Key topics covered in this episode:

• The origins of corporate responsibility
• The difference between CSR and ESG
• Three ways to demonstrate your corporate purpose
• Becoming an authentic leader and operating in alignment with your purpose
• Connecting your personal purpose and your corporate purpose
• The Multiplier Effect
• Internal communication strategies
• Culture-building

You can learn more about HubSpot's culture code and their HEART program here. To learn more about their sustainability program or to download their 2022 Sustainability Report, click here. You can also find and follow Yogesh on LinkedIn.

Strategic Planning

One of the things I took away from this episode is the importance of alignment. Once HubSpot crafted their purpose and ESG programs, the team created a clear plan for weaving it through the business. If this is something you've been thinking about, let's connect. We're offering a new strategic planning program specifically for business leaders who want to create a clearer roadmap for aligning their business around their purpose. You can visit www.AligndonPurpose.com for more details.

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