What if your ability to understand your customers could make or break your career? Today, we uncover a transformative experience from over 20 years ago that reshaped my entire approach to business research. Join me as we explore the three critical C's of business research: customers, competitors, and colleagues. This framework, born from a pivotal project win, can revolutionize how you gather and leverage information to gain a competitive edge.

In this episode of our "10 to Win" series on the Trend Report, I share how meticulous research led my team to truly understand a client's culture and secure a major project. We'll dive into practical tips and actionable strategies to streamline your research process, making it easier than ever to gather essential information. Whether you're a seasoned leader or just starting out, these insights will empower you to enhance your research skills and drive your business forward. Don't miss this opportunity to elevate your strategy and propel your business to new heights!

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The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/