How To Reduce Your Ad Costs by 40% or More

The Art of Online Business

15-11-2023 • 38分

In this episode, we'll dive into the world of Facebook ad costs and reveal how you can slash them by a whopping 40% or even more! We'll explore the power of a compelling tripwire (a.k.a. welcome offer) and its potential to make a significant impact on your ad spend.

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Links mentioned in this episode:

Also, we'll share a real-life example of a successful welcome offer that generated remarkable results for our clients. Whether you're an experienced marketer or just starting out, these insights can make a significant difference in optimizing your advertising budget.

Kwadwo [QUĀ] Sampany-Kessie’s Links:

Rick Mulready’s Links:

00:00 - Introduction
00:20 - Reducing ad costs: strategy, tripwire concept
04:26 - Real estate opt-in page, lead magnet offer
08:41 - How a thank you page should look and some use pre-made templates
11:01- Fixing funnel questions
13:39 - Paying for leads is worth it
18:18 - Landing page lacks clear call-to-action button
20:40 - Textbook example of not closing the loop
24:06 - Recap lead magnet, welcome offer, bump offer
30:30 - Funnel reduces ad costs

Learn about the new podcast host:
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀ] The New Cohost

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