In this episode, we'll dive into the world of Facebook ad costs and reveal how you can slash them by a whopping 40% or even more! We'll explore the power of a compelling tripwire (a.k.a. welcome offer) and its potential to make a significant impact on your ad spend.
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Links mentioned in this episode:
- Subscribe to The Art of Online Business’s YouTube Channel
- Learn about the online business software Rick and Kwadwo recommend and use
- Get The Lead Gen Cheat Code: The Easiest Way To Get High Quality, Affordable Leads Without Paying for a Facebook Ads Manager
Also, we'll share a real-life example of a successful welcome offer that generated remarkable results for our clients. Whether you're an experienced marketer or just starting out, these insights can make a significant difference in optimizing your advertising budget.
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
- Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
- Visit Kwadwo’s website for Facebook Ads help
- Visit Kwadwo's website to learn how he can hire a VA for you:
https://quayjo.com/hireyourva - Say hi to Kwadwo on Instagram
Rick Mulready’s Links:
- Visit Rick’s website
- DM Rick on Instagram
- Full episodes of The Art of Online Business Podcast on YouTube
Timestamps:
00:00 - Introduction
00:20 - Reducing ad costs: strategy, tripwire concept
04:26 - Real estate opt-in page, lead magnet offer
08:41 - How a thank you page should look and some use pre-made templates
11:01- Fixing funnel questions
13:39 - Paying for leads is worth it
18:18 - Landing page lacks clear call-to-action button
20:40 - Textbook example of not closing the loop
24:06 - Recap lead magnet, welcome offer, bump offer
30:30 - Funnel reduces ad costs
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