'In digital fashion, craftsmanship has moved from knowing how to work with leather, or how to embroider physically. But I think the craftsmanship that’s done in digital fashion is the same if not more than the time spent crafting physical fashion. So, the craftsmanship of the traditional fashion industry is still present in the digital fashion industry; it’s just that digital fashion designers are using different tools, in their work. And it’s funny how in the real world we try to delete imperfections and become more perfect. But digital fashion is about making things less perfect; more imperfect.'
For the eleventh episode of ‘Dutch Art & Design Today’, I sat down with Giancarlo Pazzanese—a Chilean-Italian educator, designer, and digital fashion expert. Giancarlo's work is rooted in a deep respect for history, and he is an advocate for inclusivity and diversity in 3D, digital, metaverse, and web3 design. He previously taught fashion history and digital fashion, at the Amsterdam Fashion Academy—where he was in charge of establishing the pedagogical curriculum and programming around these topics. More recently, he began teaching at the Utrecht University of Applied Sciences. Most prominently, his work explores design and fashion, in relation to augmented reality and 3D design, on both the production and supply chain sides; as well as garment design.
In this fascinating talk that begins with Giancarlo’s childhood; we discuss how growing up in Chile during the 1970s had an effect on his views on the material world of ‘things’—from art to buildings. We then discuss how he experiences history, especially the built environment of Amsterdam and Europe. Our conversation continues to AI; what it can, and what it cannot, do; how the knowledge a user brings to it, has an outsized influence on its output; and how he uses it in his work in fashion. To conclude, Giancarlo talks about his time at the Fashion Academy, and breaks down the nuances of his work there; some of the programs and modes of thought that he embedded in the institution; and what it is that makes teaching fashion history and digital fashion, so exciting to students, today.
'Dutch Art & Design Today' is published by Semicolon-Press.