'Vogue has become a really strong brand because of its consistency. Because of its consistency... editorially, but also in regards to its graphics. Frame is a much smaller publication—but it has become a strong brand because of its inconsistency; because of its... always trying to be different; always trying to find new ways to express thoughts. You can go many ways when you make a magazine, and this happens to be the way we have chosen.'

—Robert Thiemann

For the first episode of 'Dutch Art & Design Today', I sat down with Robert Thiemann—the editor-in-chief and founder of Frame magazine. The publication has been produced in Amsterdam since 1997, by Frame Publishers, and celebrates its 25th anniversary in 2022—which is an occasion to look back, and forward. Frame has, since 1997, become the world's leading authority on interior design, at the truly global level.

In this wide-ranging yet focused talk, we discuss the history of Frame's start-up; how publishing has changed in the past 25 years; the importance of innovative graphic design to the magazine; how the internet forced the industry to shift and adapt to digital publishing, in 2008; the importance of physical events to the design community; and the future of design publishing.

You can learn more about Frame Publishers, over on its website.

You can find John on X @johnbezold and at his website johnbezold.com.

'Dutch Art & Design Today' is published by Semicolon-Press.

ISSN: 3050-6662