359: The Making of the Super Bowl - With Dennis Deninger

Syracuse University communications professor and former Emmy award-winning ESPN producer Dennis Deninger ("The Football Game That Changed America: How the NFL Created a National Holiday") joins the show to take us through the origin story and unlikely sociological trajectory of the Super Bowl - pro football's annual championship extravaganza that morphed from uncertain beginnings during the late 1960s AFL-NFL merger into one of America's dominant cultural touchstones.

The Super Bowl has changed what was just another wintry Sunday into America’s unofficial holiday. It’s the biggest entertainment event of the year. It’s the most important advertising event of the year. It is the biggest gambling event of the year. More Americans watch this game than vote in presidential elections.

How did this all happen? In "The Football Game That Changed America," Dennis Deninger reveals how the Super Bowl went from almost being canceled after its first two years to becoming an ingrained part of American life. He tells the story of how this colossal event came to be—including the challenges, stumbles, and amusing surprises along the way—and details the game’s incredible impact well beyond the sports world, touching virtually every facet of life in the United States.

+ + +