In this episode, Monica chats with Antonia "Toni" Semanskee, a social media marketing expert with over 25 years of experience in startup business development, sales, marketing, & teaching. Toni shares key strategies for leveraging SWOT analysis, maintaining consistent messaging, using strategic keywords, and diversifying content formats to enhance your social media presence. Episode Quote: It’s not about you. It’s never about you. Even when it’s about you. ~Antonia Semanskee Grab Toni's FREE Guide: https://crushyoursocial.myflodesk.com/3keys Toni's Contact Info: Instagram: http://www.instagram.com/crushyoursocial Website: http://www.crushyoursocial.com Email: http://Antonia@crushyoursocial.com LinkedIn: http://www.linkedin.com/in/antoniasemanskeems Helpful Entrepreneurial Resources from Become Your Own Boss: Get Monica's FREE ebook 11 Essential Secrets to Small Business Success Join the Become Your Own Boss Community Get your Become Your Own Boss Planner Get the 30 point checklist for building a clothing brand at www.zeuscloset.com/checklist Ways to reach Monica: Instagram: @becomeyourownbosspodcast Email: monica@monicaallen.com