Paul Rawson

Account based marketing or ABM  is widely used outside recruitment as a strategy to nurture target specific clients, but is rarely used in recruitment marketing even though it seems a perfect fit.

This week James talks to Paul Rawson, an advocate for ABM in recruitment.

#MarketingRules

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To connect with Paul:

https://www.linkedin.com/in/paulrawsonmarketingdirector/

Learn more about James and ThinkinCircles:

https://thinkincircles.com/

https://www.themarketingrules.com/