Welcome to another enlightening episode of the Podcast Profits Unleashed Podcast on  If you're a coach, consultant, therapist, or healer with an online program looking to grow your business through the power of podcasting, you’re in the right place. Visit podcastprofitsunleashed.com/free to discover how you can turn your podcast into a sales machine while having fun in the process.

In today’s episode, Karen Roberts, an expert in helping coaches and consultants design, create, launch, and grow their podcasts, shifts focus from hosting to guest appearances. If you’ve ever felt nervous or uncertain about guesting on podcasts, this episode is packed with valuable insights to help you show up and shine.

Karen shares her own experience of transitioning from a confident host to a nervous guest, emphasizing that feeling out of your comfort zone is normal and can be overcome with the right approach. She highlights the importance of crafting a concise and impactful bio that succinctly states who you help and the end results you deliver. Avoid lengthy resumes and focus on what truly matters to the listeners. For example, "Karen helps coaches and experts design, create, launch, and grow their podcasts to turn them into sales machines."

The power of storytelling is a major theme in this episode. Information alone doesn't engage; stories do. Karen breaks down the elements of a compelling story, starting with setting the scene by describing the moment when you realized something needed to change. Including sensory details draws listeners in. She also emphasizes the importance of emotional engagement by sharing how you felt physically and emotionally to create a connection with your audience. Highlighting what you did to overcome challenges and how it led to your current success is crucial for demonstrating transformation.

Authenticity and vulnerability are key, and Karen shares her own vulnerable moment of realizing her business model needed a change when several hosts left her podcast network. This honesty fosters trust and relatability. She advises structuring your story with bullet points for your key stories and tying them back to your core message, regardless of the questions asked. This ensures you cover all essential points to convert listeners into leads.

When prompted about where listeners can find more information, Karen suggests avoiding overwhelming them with multiple links. Instead, offer a single, immersive call to action that lets them experience your value, such as a free workshop or a power hour session.

Karen also shares her personal transformation story, recounting how she hit a low point in her business, sought a coach, aligned her branding, and transformed her podcast strategy. This journey highlights the importance of alignment, clear messaging, and stepping out of comfort zones to achieve growth.

Join us next week for an exciting conversation with Dan Bagniuk, an expert in creating new acquisition sales channels for seven to eight-figure brands. We’ll dive into uncovering hidden revenue and the power of YouTube and email marketing. Don’t miss out—hit the subscribe button. Thank you for listening to today’s episode of the Podcast Profits Unleashed Podcast.

Want to book a Power Hour for just £99 to walk you through the complete process? https://podcastprofitsunleashed.com/podcast-prep