You’ve probably heard about the importance of choosing a niche or ideal customer for your business, especially if you have a service-based business like being a coach, practitioner, instructor, or creator. But then, when it comes time to narrow down your focus, you start feeling like you’re putting yourself in too small of a box…or you can’t decide (and don’t really want to decide) on one specific niche you serve. So, do you really have to niche or can you stay broad and help everyone? Let’s find out in today’s episode.
“If you are just starting out, really focusing on the ‘define’ section first is absolutely critical. That is the first step.” - Shawn Mynar
“If you put yourself out into the world as someone who can help everyone, you are not going to attract anyone.” - Shawn Mynar
“If you have chosen a niche and it is specific enough, then you have to stay specific with what you share, with who you’re talking to, and how you’re talking to them.” - Shawn Mynar
“The only way that it gets easier, a lot easier, is for you to have a dream client. For you to really narrow your focus, really niche down, think about that one person that you want to help and create a content specifically for that one person.” - Shawn Mynar
FULL TRANSCRIPT BELOW: please note, transcript is auto-generated and will contain errors in punctuation, grammar, and spelling
You've probably heard about the importance of choosing a niche or ideal customer for your business, especially if you have a service based business like being a coach, a practitioner, instructor creator, that kind of thing. But then when it comes time to narrow down your focus, you start feeling like you're putting yourself in too small of a box, or you can't decide and don't really want to decide on one specific area you serve. So do you really have to niche down or can you stay broad and help everyone? Let's find out in today's episode. Hey there, I'm Sean miner, and this is unstuck entrepreneur. I'm a former nutritionist who turned a struggling stressful nutrition practice into a thriving freedom build online business where
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