Joshua Lisec is the author of “So Good They Call You a Fake” and is considered the world’s best ghostwriter, having ghostwritten more than 80 books since 2011 for CEOs, celebrities, and entrepreneurs. In this episode, he discusses the transition from ghostwriting to coaching authors, the importance of offering a superior solution to attract clients, and the potential of books as a marketing tool for your business!

What You’ll Hear In This Episode:

-       How to build your client base authentically

-       What to do to attract the right clients, repel the wrong ones, and charge high fees for your expertise

-       The strategy to turn your books into courses or masterclasses for monetization

-       Turning negative feedback from haters into sales

-       Joshua’s insights about the book industry, how people’s reading habits have changed, and how you can turn that to your advantage!