Episode 8: How to Build A Google-Worthy Content Strategy From Your Nonprofit's Organic Growth
There are 3 main ways you can drive traffic to your website:
- Pay-per-click 👉 Ex: Google Ads
- Social Media / PR 👉 Ex: Organic Facebook Posts
- Content + SEO 👉 Ex: Your Nonprofit's Blog
However, each category drives results differently...
I could pay Google to drive traffic to my website almost instantly.
In the short-term, I get results...But once the money stops, the traffic stops.
Long-term, the best strategy focuses on building and optimizing website content.
In today's episode, Zach and I dive into how you can start optimizing and transforming your nonprofit's current content into a winning, Google-worthy strategy.
Still not enough goodness for your ears?
In the last portion of our episode, we did a live brainstorm for Maasai Girls Education Fund—a nonprofit that we found minutes before recording.
In 5 minutes, we designed a winning content strategy that you might be able replicate for your nonprofit.
They got free (uninvited) consulting and we had a good time.
Let us know what you think!
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