In this episode Jacky and Daniel meet with Jane Portman, CEO of Userlist, email automation software, and podcast host of "UI breakfast" and "Better Late Than Never", exploring the topic of: - what basic key metrics to look at while evaluating your marketing and software usage - what is activating data and how to define it for your business - where is the silver lining between asking too much data during signup process and asking not enough - how to deal with user privacy rights and stay legally compliant - what does "company account" mean and why we should pay attention to that