Episode 5. How to track and attribute your user behaviour

Birdcast - Podcast for B2B SaaS teams

29-08-2022 • 47分

In this episode Jacky and Daniel meet with Jane Portman, CEO of Userlist, email automation software, and podcast host of "UI breakfast" and "Better Late Than Never", exploring the topic of: - what basic key metrics to look at while evaluating your marketing and software usage - what is activating data and how to define it for your business - where is the silver lining between asking too much data during signup process and asking not enough - how to deal with user privacy rights and stay legally compliant - what does "company account" mean and why we should pay attention to that