How Do I Add Personality To A Serious Topic?

Today’s question comes from Michelle, who wants to make a fun site for a serious topic. How can she accomplish this? I reference my niche site, Green Exam Academy (http://www.greenexamacademy.com/). Do you have a question about finding the right tone for your website? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.