Understanding DEIB requires recognizing subtle nuances beyond the surface, including socioeconomic and cultural backgrounds not immediately visible to the human eye.

On this week’s episode, we welcome Darren Wesley Martin Jr. and Dr. Rubina Malik from Bold Culture to hear about the intricate relationship between the visibility of diversity, tangible actions for equitable workplaces, and the cultural shifts post-George Floyd. The discussion dives deep into the distinction between equality and equity, how biases cloud corporate spaces, and the proactive paths companies can venture toward inclusion.

Founded by Darren Martin Jr, Ahmad Barber and their independent parent company Streamlined Media & Communications (SMC) in 2016, Bold Culture was born as a response to the slew of culturally uninformed marketing messages being put out by brands and their agencies, and the apparent lack of representation and inclusion in the offices of the communication and tech industry at all levels.

Bold Culture is inspired by the necessity of diversity and inclusion in the communications-tech ecosystem. How brands communicate with their consumers, how they build their products, how their products are perceived and used, are all connected to diversity, equity and inclusion. That is why Bold Culture is within the intersection of developing inclusive workplaces and ensuring inclusive marketing messages are authentically delivered.

Timestamps:

• 0:00:00　Intro
• 0:02:12　Definition of DEI: diversity, equity, inclusion, and belonging
• 0:03:49　Importance of equity in creating equal opportunities
• 0:05:59　DEI and B require action, not just conversation
• 0:07:53　Difference between equality and equity
• 0:09:29　Examples of equity in the corporate and educational world
• 0:11:54　Tangible examples of how Bold Culture helps companies provide equity
• 0:13:44　Recap and conclusion of the conversation
• 0:13:28　Darren Wesley Martin Jr. discusses the challenges of getting paid in the creative industry for diverse influencers
• 0:16:03　Rei Inamoto asks about the backlash against diversity, equity, and inclusion (DEI) initiatives in the corporate space
• 0:18:15　Darren Wesley Martin Jr. explains the reasons for the DEI backlash and the importance of companies being transparent about their efforts
• 0:20:14　Darren Wesley Martin Jr. suggests implementing competency-based hiring and diverse hiring committees to increase diversity and equity in the workplace
• 0:22:45　Three takeaways

Episode References:

• Bold Culture | Corporate Site
• Darren Martin Jr. | LinkedIn
• Dr. Rubina Malik | LinkedIn
• Rei Inamoto | Instagram
• Rei Inamoto | X
• I&CO | Corporate Site

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