Rei answers questions about personal branding. He shares his observations on the impacts of technology on personal branding, the importance of finding the perfect medium for yourself, and advice on measuring personal performance. Reflecting on years of building and writing, which led to a pivotal publication, Rei also talks about how quality, consistency, and patience are key in creating a personal brand.

Liya Safina comes on our show with questions as a digital product designer based in Hawaii, and Head of Creative and Innovation at Safina & Shektman, Inc.

Episode References:

• Liya Safina | Online Portfolio
• Liya Safina | LinkedIn

• Rei Inamoto | X
• I&CO | Corporate Site

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