Biggest Cold Outreach Mistakes

Same Side Selling Podcast

07-06-2023 • 6分

Are you tired of your cold outreach efforts falling flat? In this episode, Ian shares three common cold outreach mistakes that can undermine your sales endeavors. From starting with disingenuous apologies to seeking the decision maker without considering the customer's needs, Ian shares insights and alternative approaches that can drive better results for your business. By focusing on creating value, disarming the notion of just selling, and qualifying based on the problems you solve, you can capture the attention of the right prospects while preserving your integrity. Tune in and learn how to avoid these detrimental cold outreach traps.


Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: