Ep. 272: Luke Deka - Key Strategies for SMB Accountants in Outbound Sales

Join Adam Larson as he chats with Luke Deka, the Chief Executive Officer and Founder of Growbots, about overcoming outbound sales challenges in small and medium-sized businesses. Luke shares his wealth of expertise, offering practical advice for accountants looking to move beyond referrals and confidently approach outbound sales.

In this episode, you’ll learn:

• How to transition from referral-based growth to proactive outreach
• Effective techniques to stand out in today's digital marketplace
• The role of AI in enhancing outbound sales efforts
• Strategies for personalizing your message and measuring success

Luke provides real-world examples and actionable steps to help elevate your sales game. Whether you’re an experienced accountant or just starting out, this episode is packed with valuable insights to help you scale your business.