In this episode we discuss ageing. We are all living longer and this is creating consumer shifts, opportunities and imperatives for age-positive products and services.

WGSN’s CEO Carla Buzasi welcomes fashion influencer Lyn Slater, aka the accidental icon to talk about life after influencing, the narrative around ageing, the lack of women over 50 represented in advertising and the challenges of being yourself as your body begins to change. This former professor of social work, now retired fashion influencer, writes about this and more in her new book ‘How To Be Old: Lessons in Living Boldly from the Accidental Icon‘.

The conversation meanders from reflections on the world of fashion bloggers and influencers to the advantages of multigenerational living and why ageing closer to death, encourages Slater to embrace living life in the moment and to its fullest. Hopeful about the future of ageing, Slater is keen that more older women should be “blowing it up and inviting young women to ask us those hard questions” – tune into this episode to hear just that.

At WGSN we’ve been tracking the rise of age compression since 2015 and are forecasting the dismantling of age-related stereotypes for 2026, as we all embrace a more inter-generational world – you can sign up to read more about this here.