Who would have thought that veganism and tattoos would end up being mainstream? And what will be the next thing that moves from the fringes to the masses? This episode just might give you the answers.

Carla Buzasi, CEO of WGSN is joined by award-winning business columnist and brand consultant  Helen Edwards to discuss how tomorrow's brand growth will come from the fringes and how to get there first. In her latest book, "From Marginal to Mainstream," Helen outlines strategies for identifying and capitalising on emerging trends and subcultures.

Expect to hear Carla and Helen discuss the rise of veganism, Helen’s forecast of emerging trends and how to stay ahead of the curve and succeed in the ever-changing world of business.