The right music makes the food taste better in a restaurant. And the color of the glass influences how good you think the wine tastes. Our senses, smell, and touch, for example, are key in the evolution of marketing products.

In this episode, WGSN CEO Carla Buzasi hears about the future of marketing with Scott King, director of multisensory branding and marketing specialist at Full Fathom.

Scott talks about experiences working with companies such as Samsung, Bentley, and Coca-Cola, gives real examples of multisensory marketing, and discusses how he navigates the fear of public speaking.

Lives of Tomorrow is a fortnightly podcast about macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow.