Why Customer Experience Matters More Today by Nate Brown

Ask an Expert by Propelo

24-08-2023 • 47分

In this enlightening episode, join us as Nate Brown, the Chief Experience Officer at Officium Labs, delves into the often underestimated realm of customer experience (CX). With a wrestling belt award adorning his office wall as a testament to his CX prowess, Nate brings a wealth of insights to the table.

Having honed his skills on the front lines and sought guidance from CX mentors, Nate has transformed into a sought-after thought leader. Tune in to discover how to assess your own customer experience, navigate the nuances between transactional and recurring business models, and effectively engage senior leadership (hint: leaders need not be at the forefront of support).

Nate's wisdom extends to marketing too – learn why aligning marketing messages with actual customer experiences trumps embellishment. And don't miss his poignant revelation about prioritizing employee experience over CX. A personal anecdote underscores the critical role of front-line employees in shaping exceptional customer interactions.

Join Nate as he unveils the layers of CX intricacies, redefining your understanding of this pivotal business facet. 🎧🚀