Seeing a Need in the Market, and Filling It With Tracy Bernard

Lay the Course Podcast

29-12-2021 • 37分

As owner and creative director for Tout Advertising, Tracy provides strategic media planning, negotiates media acquisitions, determines marketing endeavors, oversees design and production, and ensures brand integrity. She is passionate about supporting locally owned businesses, and in addition to this has launched and run 3 magazines during her career, spanning over a decade of successful publishing.

In this episode, you’ll hear:

  • Tracy’s path to being named one of the Top 25 Women in Business by Prairie Business Magazine.
  • The ripple effect her work with Black Hills Women’s Magazine has had in the community and beyond.
  • Advice for anyone looking to be truly successful in the field of marketing.

“You’re helping small businesses survive, and really thrive.” -Tracy Bernard

Prior to starting Tout Advertising, Tracy was an intern at the White House Office of Public Liaison, an account executive for the largest ad agency in the world (at the time), McCann-Erickson Worldwide. She is married and a mother to three grown boys. She is an avid runner and dabbler of mixed media art and interior design.

To learn more about Tracy and her work, you can visit her website

Follow us for more inspiring stories from women in business at:

Instagram: @laythecoursepodcast
Facebook: Lay the Course Podcast

Host: Kelsey Stine
Produced by: Vela Creative Co.

Credits: Production & Editing by Kelsey Stine, Sarah Miller and Trevor Stine, Artwork by Alyssa Tanner