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In this episode, host Jacob Edmond dives into the world of millwork and the woodworking industry with guest Cassey Gibson, Chief Marketing Officer at Innergy. Together, they tackle the often overlooked but vital role of the trades and industry-related careers. From the misconception of glamorous careers to the underappreciation of skilled trades, Jacob and Cassey discuss the challenges, changes, and opportunities within the industry. They emphasize the need to promote diversity, inclusivity, and the importance of marketing and education in the millwork sector. Join us as we explore the evolving landscape of millwork and woodworking, the value of community, and the push for workforce development in this dynamic industry.

0:00 Intro
00:54 Welcome and Introduction to Cassey Gibson
01:47 Cassey's Journey: From AWI to Innergy
03:18 The Evolution of Cassey's Role at Innergy
03:42 Innergy's Growth and Development
04:37 The Role of Education in Innergy's Strategy
06:04 Exploring Energy Peak: A Learning Management System
06:52 Live Events and Summits: Expanding Innergy's Reach
07:45 Understanding Innergy: An ERP Solution for Woodworkers
09:15 Industry Changes Observed by Cassey
13:59 Diversity and Inclusion in the Woodworking Industry
21:04 Future Directions and Embracing Change
21:32 Innovative Learning Strategies in the Industry
21:41 The Power of Social Learning and Shared Experiences
22:17 Unique Educational Approaches and Workforce Development
24:10 Challenges and Solutions in Onboarding and Training
25:30 The Role of Community and Social Proof in Learning
31:12 Embracing Technology and Software for Industry Growth
31:20 Future Aspirations for the Industry and Workforce Development
33:52 Promoting a Positive Industry Image and Work Environment
40:39 The Importance of Connection and Community in the Industry
41:03 Closing Remarks and Contact Information

https://duckworksmw.com/podcast/industry-innovations-and-cultural-shifts-with-innergys-cassey-gibson

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