Ash and Flo discuss a recent think piece from Source Global Research, pointing to interesting changes in professional services buyers' spending patterns and service buying preferences. Is it time to tweak your firm's messaging?

Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota

Please find the shownotes to this eposide at unbillable-hrs.com.