A brand’s vision and values are integral to the decisions made day to day, but are they imparted onto a business, or rather uncovered to already lie within their DNA?

Being over 14 years into a journey of helping businesses share the big picture, Craig Smith - Founder of The Big Picture People - joins us on this week’s episode of Work Happy.

He takes us through the importance of defining and aligning values between the business and its people, how to share stories with increased visibility of our business leaders, and much more.

This episode covers

• Defining personal values and organisational values, and tying the two together
• Company values not being imposed on a business, but uncovered within
• Use of storytelling to convey a brand vision
• Curating a culture of collaboration
• The need to flex to meet the needs of your organisation, and vice versa
• Getting the values off the wall and into the business