In this episode, I am joined by Michael Hudlow. Michael is a leader in Business Transformation, CRM, AI, Salesforce, as well as author of How Not To F**k Up A CRM System. JUMP AROUND: 00:40 - A Book Written from the Trenches 03:20 - Suggested Audience 04:40 - Why the Name "Salesforce" is Misleading 06:30 - Do You Even Need Salesforce? 09:50 - Keep up the Relationships with your Champions 15:57 - Michael's Career Path 19:30 - Getting Experience at the Right Places 21:37 - Legacy Systems and Changing Processes 28:57 - Importance of a Ticketing System 37:46 - Plugs Buy the Book: https://www.amazon.com/How-Not-Up-CRM-System-ebook/dp/B0CGQ37J8S/ref=sr_1_1?keywords=how+not+to+f+up+crm&sr=8-1 ———————————— Connect with Michael: https://www.linkedin.com/in/mmhudlow/ ———————————— Subscribe to the CareerCast https://www.youtube.com/channel/UCSFVCIFebu_FvZ1wQuCYLyQ ————————————