In this episode, recorded live at the RCC Retail Marketing Conference in Toronto, join me for a fast-paced discussion with John Fanous Head of Industry, eCommerce & Omni-Channel Retail, Google. We cover the current marketing strategy, communications, tools and tricks to reach an increasingly saturated, diverse shopper and reluctant media consumer. We’ll talk about what’s working, what’s changed, what’s not working and the forecast and thinking for Holiday and into 2025.

About John

John is Google and YouTube's Head of Omni-Channel Retail for Canada. He is an accomplished and recognized leader in Canada's omni-channel shopping ecosystem, helping organizations (ranging from startups to Fortune-100 retailers) make the pivot to digital shopper engagement for over fifteen years.

John joined Google nine years ago, and has helped lead partnerships with some of the fastest growing omni-channel retailers in North America over that time - with a focus on attribution/measurement via technology and AI adoption, digital education for C-suite partners, and helping retailers build new profit centers through initiatives including Google Retail Media.

John is a past recipient of Marketing Mag's Top 30 Under 30 award, and has had his retail insights published in major Canadian platforms including The Globe & Mail, Financial Post and Yahoo! Finance, in addition to national TV interviews with CTV News Channel and Canada AM.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career.

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.