Marvelous Rebrand with Jennifer Barcelos and Sandy Connery

What’s in a name? Actually, everything.

It’s been a while since you’ve heard just us by ourselves, and this episode is deeply personal to us – we have a big announcement!

We talk about the complexities of deciding a new name and what brought us here. The dizzying ten months navigating trademarks and words, and the sweet relief of making a decision! Plus, the joy of seeing our clients embracing wordplay.

We also talk about niching – we still believe it’s key, but you’ve gotta know when to niche up and out! At some point it’s time to ask yourself – have I got comfortable here?

Finally, we dive a little into our deeper mission of redistributing wealth, and how a new name just fits that vision better. We hope you enjoy it! We think it’s Marvelous.

Here’s a peek at what else we discuss:

• Namastream is now called Marvelous.
• Why rebranding is such a massive undertaking.
• The challenge of finding a word to represent and summarize your company.
• Why the idea of wonder is important for their company that facilitates online teaching and instruction.
• Why the word “marvelous” resonates with Sandy and Jennifer.
• Sandy and Jennifer discuss their reasons for rebranding.
• How their name change was informed by a decision to grow bigger and be more inclu-sive.
• Their name change was partially informed by concerns around cultural appropriation and referencing Sanskrit.
• How they’ve wrestled with their mindset around serving a niche market.
• How rebranding has helped make their core mission more explicit.
• Marvelous’s core mission of redistributing wealth and changing lives.

Resources

• WordHippo — https://www.wordhippo.com/
• Jennifer Barcelos on LinkedIn — https://www.linkedin.com/in/jenibarcelos/
• Sandy Connery on LinkedIn — https://www.linkedin.com/in/sandy-connery-b29b1a18/
• Marvelous — https://www.heymarvelous.com/

This week’s Joy:

The joy that comes from making a decision. This idea of making a decision, trusting your intincts and go all in. Don’t doubt. Always know that, you can always make another decision, there is no such thing as a bad decision.

This week’s Hustle:

Go and check out Marvelous.

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This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses memberships and live-streamed programs. Go from idea to open for business in just minutes. Unlike other startups, Marvelous was created by women for women. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.