How I Helped a Client make 1000% ROI 💰
Today, I talk about the seemingly impossible, I got paid to produce a podcast. This was me “making it” in my mind. I was paid dirt cheap, $7.25 an hour to start and eventually worked up to $15.00 an hour over a 4-year period. I quit my job to go back to school full-time and continue my little show as I’m ushered into college. My show helped me get ahead of nearly every student who was “in media” at my college. Some vloggers here and there but no one ran a podcast, other than, “Brad.”
I’ve got some stories about Brad but I share a quick one today in how he played a role in me getting my next “dream job” that I didn’t even know I wanted at the time.
Some key points I want to emphasize in this episode is the power of having resources available for people to find you. I was willing to put myself in front of people. I got lucky in a lot of different ways but I was ALWAYS educating, building, and promoting myself in some way.
Another noteworthy segment is how a podcast can be an insanely efficient resource for any company or institution to have. The marketing dollars spent and attention consumed are actually trackable and unmatched compared to traditional media. Spend multiple thousands on a billboard that is there for 3 months or multiple thousands of dollars for a show that is evergreen with hours of content that is consumable by anyone in the world at any time. The choice is pretty simple.
Our audience wasn’t exactly big, our best shows would hover around 750 listeners per episode or less. If we could get one student to sign up for a program from the show, the show pays for itself, on the low-end, by 5X. It may be worth having a product available when you start a show rather than hoping an advertiser comes out of nowhere. It took a little over a year for the show to convert but boy was it worth it to the college! I try to give this example to my clients who want to start a podcast and see immediate results. I’ve started over 20 shows and almost none of them ever got immediate results. Media will always be a long game.
Listen on the go!
Apple Podcasts: https://bit.ly/LBTApple
Google Podcasts: https://bit.ly/LBTGoogle