Dave Sobel delves into the profound question of how advancements in AI technology, such as deep fakes and synthetic voices, are impacting our understanding of truth. To explore this topic, he is joined by Jessica Davis, Editorial Director at Cyber Risk Alliance, who provides valuable insights as a journalist who constantly considers sourcing and truth in her work. They discuss the challenges of verifying information in a world where reality is becoming less knowable due to AI-generated content.

The conversation with Jessica  also touches on the recent revenue declines experienced by managed services providers (MSPs) and the contrasting optimism among small business owners. While MSPs are facing a deceleration in revenue growth, small business owners remain hopeful about the future. The discussion highlights the impact of the post-pandemic IT bubble on MSP revenues and the cautious approach businesses are taking in an election year, leading to a temporary slowdown in projects.

Furthermore, the episode explores the increasing adoption of AI among younger business owners and solution providers, with a focus on generative AI. Jessica shares an anecdote about a pioneering MSP that enlisted high school interns proficient in generative AI to assist with their AI initiatives. This trend reflects a generational shift in the utilization of AI technologies and hints at potential changes in the workforce dynamics within the IT industry.

As the conversation unfolds, the importance of governance frameworks and data validation in the face of AI-generated content is emphasized. The episode concludes with a preview of an upcoming interview with Hugo Milan, discussing the concept of a mixed labor strategy in hiring and the challenges of AI applications in the recruiting space. Listeners are encouraged to engage with the content and support the show to help drive discussions on the evolving landscape of technology and business.

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