Consumer Outlook 2024: Technology & Gen Alpha

GfK Consumer Life is returning to explore what consumers feel, think, need, and ultimately expect from brands today. Drawing on rich, industry-standard trends data, experts from GfK Consumer Life will look at what’s driving consumers, and what your brand can do to connect now and succeed in 2024.

In this episode, we'll talk about:

• Technology saga – Leveraging our evolving relationship
• Post Gen Z - Gearing up for Gen Alpha

If you missed it, part one covered the fundamentals & sustainability!