Today we chatted about all things Facebook ads with advertising strategist & marketing consultant, Luan Jardine. She helps changemakers reach their dream audience while saving time and energy with steller ads that run on autopilot.
Luan began her marketing career back in University. From there she took the leap to build her business with the idea of offering all marketing services. But quickly realized she wanted to narrow down to Facebook ads so she could become known as an expert in one area.
Thank goodness she did because diving into the world of Facebook ads can be overwhelming and confusing. We hope her insights can help alleviate some of that anxiety for you.
Here are our takeaways from our chat with Luan:
- Before you start with Facebook ads you should know your target audience. This will be a huge help when it comes to the type of ads you run.
- Facebook Ads are great for growing your email list. Especially for your cold audience who still needs to get to know you. Give them an easy offer like 15% off. Everyone loves a discount!
- If your business is newer, avoid Black Friday and Christmas when scheduling ads. Holidays are way more expensive than if you just wait a few weeks and run your ads in January.
- Avoid the mistake of thinking boosting a post is considered an ad. It is not.
- Don’t delete your Facebook ads manager or previous campaigns before you have really combed through all of the data.
Luan is a wealth of information and is kindly offering our audience $50 off her DIY Facebook Ads Course when you use the code IGBIZ.
Connect with Luan Jardine & Check out her Facebook ADs Course:
Code for $50 off: IGBIZ
Link for the course:
https://luanjardine.com/diy-facebook-ads-course
On Instagram @luanjardine
Did you try one of these tips? We would love it if you would share it in your Instagram stories and tag @thesocial.focus
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Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
www.thesocialfocus.co
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