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Trade Show PRO Tip #1 - Fill your calendar BEFORE the show!

• If you are going to the right show, no matter how big or small, ideal connections will be there.  Could be current or potential customers, vendors, suppliers, or other important connections.
• Remember to make time outside the show hours to connect with these people
• If it’s a multi-day show, reach out and set meetings, breakfasts, lunches and dinners well before the show.  The key is to get on someone’s calendar before someone else does.
• I have seen way too many times people get to a show with every intention of taking a good customer or prospect out to dinner, only to strike out and eat alone.
• You may have one chance to get with that person face to face, so get creative and max out your schedule.
• From early morning breakfasts to late-night drinks, the opportunities are plentiful.
• If someone already has a morning exercise routine, offer to go on a walk or run together while you talk.  Or get a time on the schedule for a few minutes during the day and the show.
• One guarantee – once you get to the show, everyone is bombarded with new opportunities for lunches, dinners, after-hours, and other networking events.
• Even if it’s a one-day show, still take advantage of time before or after the show for a meeting.  Just be sure to book it in advance.
• So go to your next trade show with an absolutely full calendar and you will be blown away by your results!

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