BY PATRICIA CHAUDOIN

Keeping tree care workers safe is one of the guiding principles of business at Cranes 101, according to its founder and president, Jay Sturm. “I’ve never been an arborist – we cover a number of industries here, including construction and industrial crane usage – but I have a special affinity, a real passion, for the tree care industry,” says Sturm. “I thought it needed help in the safety end of the business.”

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