Retail Strategist Carl Boutet and his latest book "Blind Spot: Navigating the Unseen Effects of Technology on Commerce"

On this episode of The Voice of Retail, host Michael LeBlanc speaks with retail strategist, professor, and author Carl Boutet about his journey in academia, insights from NRF 2025, and his latest book, Blind Spot: Navigating the Unforeseen Effects of Technology on Commerce.

Carl discusses his evolving role in retail education, including his work at McGill University and teaching in Asia. He shares how his exposure to different global markets, particularly in Vietnam, has shaped his perspectives on retail innovation and emerging technologies.

A key topic of discussion is Carl’s take on NRF Big Show 2025, where AI and data-driven solutions dominated conversations. He reflects on the challenge of differentiation in a market saturated with AI-driven tools and emphasizes the need for retailers to focus on strategy, not just technology.

The conversation also delves into the intersection of AI, AR, and emerging technologies. Carl suggests that while innovations like Apple Vision Pro and AR-driven retail experiences are gaining traction, businesses must strike a balance between digital adoption and human interaction.

Michael and Carl also touch on ethical concerns surrounding AI, digital governance, and unintended consequences of rapid technological change. Carl argues that while the digital world is expanding, businesses must remain adaptable, curious, and prepared for industry disruptions.

Finally, Carl introduces his book Blind Spot, which explores overlooked technological shifts in commerce. He encourages retailers to broaden their perspectives, seek inspiration beyond their immediate industry, and engage with the next generation of leaders.

Listeners can purchase Blind Spot exclusively through Carl’s website, StudioRX.world.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career.

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.