3106: Reddit COO on User Growth, AI, and the Future of Conversational Commerce

Have you ever wondered why Reddit has become the go-to platform for authentic conversations, community-driven insights, and even purchasing advice? In this episode, we sit down with Jen Wong, COO of Reddit, to explore the platform’s remarkable evolution and its growing role in the digital world. With 97M daily active uniques—a staggering 47% growth from last year—Reddit is shaping the way people discover information, make decisions, and connect with communities around shared interests.

Jen shares how Reddit’s unique positioning, as a platform rooted in anonymity and interest-based communities rather than follower counts, allows it to stand apart from its peers. She highlights how Reddit’s users “age into” the platform, deepening their engagement over time, and how this creates unparalleled opportunities for authentic conversations and valuable user insights. Whether you’re looking for advice on concert tickets or in-depth discussions about hobbies, Reddit offers the kind of information and perspectives you simply can’t find elsewhere.

The conversation delves into Reddit’s AI and machine learning initiatives, such as improving search functionality, enabling machine translation, and leveraging data to create better user experiences. Jen also discusses how these advancements help people find their “home” on Reddit, making it easier for anyone, regardless of their background or interests, to engage meaningfully on the platform.

We also examine Reddit’s innovative ad platform, designed to support brands with unique formats and targeting capabilities, while emphasizing brand safety and community-first values. Jen explains how Reddit’s focus on conversational commerce is transforming the consumer journey, enabling two-way dialogues between users and businesses that inform and validate purchasing decisions in real time.

What does the future hold for a platform that continues to evolve and innovate at this pace? Tune in to discover how Reddit is leveraging its unique community dynamics to shape the next generation of digital interaction and commerce. As always, we’d love to hear your thoughts—how do you see Reddit influencing your online experiences? Let us know!