We cannot change how things are. How we interpret them, ultimately depends on our view of the world and on how we perceive them and what can we do to make a change in this world. “Peace is at every moment. Peace begins with yourself.”Melody Garcia, Global Influencer, Transformation Catalyst, and Socially – Responsible Entrepreneur. She is an International Best- Selling Author, Award-Winning Sought-After Keynote Speaker, Thought Leader, Writer, International Media Icon, Transformational Catalyst Coach, and Humanitarian. With over 20 years in Fortune 100 Corporate Management and Leadership, Melody has a proven track record of building winning sales teams, business processes, coaching, development, and mentorship, and extensive experience in hiring practices call center management, and more! Melody is a Certified Green Belt Six Sigma, along with extensive leadership certifications and high-ranking accolades that boast of her winning mindset and expertise.  Her entrepreneurial spirit, combined with top executive commercial industry expertise, gives her a lethal edge in a visionary focus, balancing microscopic attention to detail and macroscopic implementation for increased revenues, connectivity, and staying power of any marketplace. Mark Anthony King is a “Master of Words”. He delivers soul-searing messages in both verbal and written form, engaging his audience to deeply reflect. Mark Anthony King is a three-time best-selling author, publisher, award-winning motivational speaker, and one of the most sought-after multifaceted coaches who specialize in Social and Emotional Intelligence. He is also a Neuro-Linguistic Programming Master Practitioner, as well as specializing in Timeline Therapy, Weight Loss Management & Holistic Health, and Strategic Intervention. His incredible love for people has allowed him the privilege of coaching hundreds of clients from all nationalities, age groups, and walks of life in the areas of relationships, leadership, curing lifelong phobias, helping clients achieve physical transformations into their healthier version of themselves or helping a suicidal individual rediscover the beauty of life.===============================Ari Gronich0:00Just like what we're doing. So, yeah. All right, we're going get started now. Welcome back to another episode of create a new tomorrow. I'm your host Ari Gronich and today I have with me Mark Anthony King and Melody Garcia. It is a double feature for you all. Marc Anthony is a serial entrepreneur, master of storytelling, multimedia persona and a global leader, with a focus on the kingdom of humanitarian impact. His business handlings include a master's in nutrition, health for optimization of overall wellness, and well-being. A Master Practitioner and NLP, strategic interventions of emotional intelligence, etc. His partner melody is part of the global peace. Let's talk with 35 countries handling co-leads of UNICEF, unite Orlando, and international multimedia handling. They're about to launch their sole script, which is a podcast media column and TV show. Is that like a breath full? Melody Garcia1:13Just a pinch. And that was the short form bio.  Mark Anthony That excited me.  Ari Gronich1:21You know, here's the thing, I have been told that I'm going to be in people's pockets, so that when anybody asks them what they do for a living, they just pulled me out. And this is what Ari says. So why don't you guys kinda of tell a little bit about yourselves, Mark, I talked to Melody before, so I'm going let you get started. Tell a little bit about yourself. Why am I talking to you? What is it that you're doing that's going to help create a new tomorrow? And, you know, let's get going. Marc Anthony King1:56Alright, so my name is Marc Anthony King. As far as why you're talking to me, you can thank Melody Garcia for that for putting us into it's a contact. You know, I full disclosure, full transparency. I didn't know the name of the show until right now. And I absolutely love that. You know, we live we live in an age where can I be candid? Or do I have to be like, super politically correct here? Ari Gronich2:24No, there's no political correctness allowed. Okay, perfect. No, no, you're not allowed to censor yourself at all. Marc Anthony King2:34Alright, so we live in an age where, unfortunately, the leaders and the trailblazers in the world are just horribly narcissistic, and the things that they're doing, and the things that they pride themselves on, and what's important, it's all self-glorification, at the end of the day, you know, so you asked what it is that we're doing to make a better tomorrow. Again, speaking, truthfully, we have the audacity to put God first and put service to humanity. Second. And that's an interesting concept for a multitude of reasons, you know, and I'm not going to get into religious discussions or religious debates. But my greatest mentor, Jesus Christ said, that the two things that we should do in this world in order, it's service to God, and then service to humanity. And somehow a Melody says that she was at best, when you put God first and humanity second, God finds a way of putting you first. You know, I never thought in a million years that I'd be doing the things that I'm doing now. It's, I didn't plan for it. And when it started happening, I asked myself a, no disrespect, but are you sure God that I'm the right person to be doing this? Because it was never on the plan, you know, and we become so myopic in our desires, and we become so like, single minded and tunnel vision in terms of what it is that we want, but ultimately, at the end of the day, that might not be in alignment with what God wants for us, you know, and when we surrender in that regard, we allow Him to place us where he wants us, the impact that we make, it's not self-serving, it's not self-glorifying. It's all to glorify Him and what better way to glorify Him then that actually doing something to create a better tomorrow, not hypothetically. Not conditionally, but literally, and long, long story short, short story long at this point, I'm sure. We were now in a position where we're handling the and I say this humbly, and I say this with so much gratitude in my heart, the welfare of 36 Different nations across the world, you know, and when I say welfare, I'm talking about hygiene products, I'm talking handling internally displaced peoples, orphans, preserving pygmy cultures, teaching children about their rights, teaching women about their rights, women's empowerment, agriculture, bringing in food, bringing in clean water, bringing in infrastructure, into incredibly remote areas. You know, these are, these are responsibilities that I don't take lightly. And one of my greatest pleasures aside from talking about God, and how amazing God is, and how amazing that woman is, right there on the screen underneath me here is doing what I can everything I can, you know, Melody has an amazing prayer that says, God, use all my gifts, talents, and annoying things and maximize everything that you gave me so that I can help make the world better, and help people, you know, help me help them. Being able to use that platform to talk about what it is that we're doing, and who we're helping is, is become the greatest joy of my life at this point. Ari Gronich6:09Cool, so I'm gonna interrupt you a little bit. Marc Anthony King6:12So I was I was rambling at that point. Ari Gronich6:16I don't know this about me. But I'm a very non-religious person, very spiritual person. I've studied pretty much most of the religions in the world, like, at a young age. And so I was, you know, nine years old, and I was I was in Hebrew school, from the time I was like, five. And then I started when I was nine, practicing Buddhism. And through Buddhism, I met my girlfriend, who lived on a reservation, and I started practicing and studying Indian way, and native way. And from there, I ended up studying Druidism and the Quran, and I kind of just love studying religions, in general, but I don't find myself in the same kind of state that you find yourself in, right, as far as like, having a specific and direct person that I think I'm speaking to. And so, I just want to I want to open this up, because the things that you're doing are amazing. Some people who are listening to this show are not going to resonate with the words that you're using, as far as God kingdom, King, you know, those kinds of things, they might resonate with the word source, they might resonate with the word universal truth, they might resonate with a lot of other things other than those words, and I want them to get turned off to the things that you're doing because of the words that you're using. Right. And so, I just wanted to emphasize that the things you're doing are amazing. To me, they have nothing to do with anything other than what's in your heart and your soul. Not so much a higher being that you're answering to and so I have a question for you. The question is serving God serving humanity itself? Because if we watch or listen to the scriptures that you talk about, and I will, there's a lot of stuff that says that we are in the likeness of God. So, by serving humanity, are we not serving God? Marc Anthony King8:39I would say it all depends on the intention, right? Because I used to fall into this category, many moons ago where, you know, I wanted to be seen and I wanted to be praised for all the good works that I was doing. So, at the end of the day, you know, it wasn't about God, and it wasn't about humanity. It was about Mark Anthony Kings ego. And that intention is everything. It's relative, but it's everything you know, so I would say yes, if your intention is pure and not self-glorifying, Ari Gronich9:16awesome. Melody you're up all Melody Garcia9:19Alright. What did you want me to cover? Everything about me? Was more Granville law. Ari Gronich9:27Why you're why you're helping to create a new tomorrow today. Melody Garcia9:31Well, so many platforms. We talked about UNICEF as one of the handlings you know, back in 2016. I decided to go with a what is the world's largest children organization that's known and then recreate that in local Orlando what was UNICEF. We live in a world that keeps basically putting up the message let's leave a better planet for our children. Let's leave a better planet for our children. Well, let's use some common sense the planets won't resolve its own problems. Without better leaders, you know, a lot of the handlings that I have along with Mark as coaches, I'm one of the few certified PMA coaches in the world. What does that mean? Psycho neuro actualization? What does that mean maximizing the human potential? One of my, the person that certified me in this is Dr. Steve Miraboli, one of the top behavioural scientists in the world, right. And let's pair it down to simplicity here. A lot of adult’s root cause problems can be traced back to their childhood. We call the childhood trauma, and a lot of that from abandonment issues, abuse issues, you name it, that shapes them, to who they become in the adult stage. So, my genius basically said, Well, then let's leave better children for a planet. If I can impact at those young foundations, whether whatever their social, economic, cultural, whatever status background is, and show them what is love, what is fairness, what is equality, what is not having all this boundaries that have been imposed, almost impossibly by the adults by the environment they live in, then we can better leaders for tomorrow that started with that, you know, and giving sensitivity to your audience. But echoing Mark's sentiments were again, heart centered servant leadership, right? I was blessed with the opportunity to not contain it in just representing 190 countries my journey spoke about the first time I decided to say use me to help them not to glorify Melody, that very first event brought on impacting and saving over 20,000 lives halfway around the world, which is a lot more than what people can ever dream of in their life, collectively. So, I decided, okay, well, you know, I did that was my one all be all, but God had different plans. That was just my beginning, came UNICEF. And then he didn't contain, and I have the passion, the purpose once you truly have what Mark has, is a clarity of His purpose and impact. What is his life legacy message? You know, it's not just about boards, because as he beautifully puts it, beautiful words aren't always true. And the truth isn't always beautiful. Right. And that's a powerful statement to make. Will, lived authentically. It went from well didn't stop there. When we tap into the gifts that we have talents, gifts, anointing, whatever you want to call it. I discovered I have his love of passion for writing, well, didn't stop there. All of a sudden, that little column became a well-known column in many nations and started winning awards for it. So now I'm going to call him this for three international magazine that has anywhere from 11 countries to 74 countries reach, but it didn't stop there. Right comes global peace, let's talk that literally got handed to myself and Mark to now lead 36 countries, the handlings we have are massive.  Ari Gronich12:59purpose is exactly the global picture. Melody Garcia13:02I had more. I'll let Mark lead that. And then I'll add whatever you missing as far as global peace, let's talk. Marc Anthony King13:09So global peace, let's talk is an organization that was founded by somebody who's become like a sister, dear friend, mother figure to Melody and myself. She again had the courage and the audacity to say yes. And to do something that shouldn't have worked. That seemed far-fetched that seemed insane at the time. And through sheer determination through sheer love and compassion, she has created this organization that as it stands, as of right now, is in 36 different countries, and has now what? how many members that we just recently add, like as of not too long ago? Melody Garcia13:58So, we just added an additional 35,000 members with global peace, let's talk it's early concept very simple, because the founders in her 70s, in the UK, was just to spread peace unknowingly that intention brought on everything that needed to line up and in 10 months Ari. This is just a 10-month-old Foundation, non-profit 10 months. We're in 36 countries. It’s incredible. It's almost unbelievable. And unless you're with us in those meetings, we are meetings with politicians, you know, from different countries, we are in meetings with leaders, entrepreneurs, but what really touches us as when we hear from people on the ground, what they're going through what the media doesn't cover. This is why Mark and I have the audacity to speak what is true, right? How are we changing a better tomorrow when we hear people from Cameroon, Africa being hunted down worse than animals and being slaughtered at that? When we're hearing about children try, you know, have groundworker saving children that have been violently assaulted. And all they're asking for Ari is a piece of paper and crayons so they can continue with art therapy. This is Yeah, art therapy. Marc Anthony King15:18Soccer ball so they can kick it around. Ari Gronich15:21So, what exactly does the foundation do? Melody Garcia15:25Yeah, so we support these 17 sustainable goals of the United Nations, which everybody can Google that part. But then it's not only supporting with message, so for example, to fight famine, we have an agricultural program that literally provides food on the ground, and then not only do that, but also somehow create an entrepreneurship program. So that people are sustaining their livelihood. Marc Anthony King15:54Yeah. Bringing repeatable, scalable, sustainable infrastructure into these impoverished areas. Ari Gronich16:01Cool. Question, which new technology is being used and how much old technology is being used in what you're bringing? So, things like for agriculture, how much soil are you teaching or creating soil garden, versus hydroponic in warehouse and things like that? Marc Anthony King16:23So currently, Kurt, you know, that is the goal, the goal is bringing technology into the equation because I always found it curious, you know, we invest so much money into smartphones, right? Smartphones cost over $1,000. Today, I mean technologies is growing at such a rapid pace. And as humanity, we're evolving with it in every area of our life, except agriculture. agricultural practices are still like 60 years old, and we're still implementing them today on mass. To me, it makes no sense. Why would you allocate so much resources to a phone, when a phone, you can't eat a phone? Unless you're David Blaine, I'm sure he's eating a bunch of iPhones in his career, but you can't eat a phone. So, the whole goal is eventually to make sure that we are leveraging as much technological advances and applying that to where we're growing food. But currently, I mean, it is we're doing what we're doing in America, at this point, where what we're doing now is though, we have this this really big parcel of land that we just acquired, we're going to use that to create an agricultural Academy, where we physically matriculate students and we teach them how to grow food, we have an onsite, really, really large garden growing, you know, things, things that grow well, in certain parts of Africa, like Yuka, and sweet potatoes, potatoes, cabbage, Moringa. And, again, taking those products and then selling them and using that to create infrastructure within the community, in addition to online academies, because we're looking at opening up the schools in different parts of the world. But right now, we're looking at, um, is it Botswana now, where the first school is going to be open? Yeah. Ari Gronich18:19Botswana?MGMelody Garcia18:20Botswana, Africa. And we've also got Marc Anthony King18:24We have a land in Kenya now as well, right?  Melody Garcia18:27Yeah. But we've also got Jamaica with their initiatives. And, you know, you talked about agriculture and technology, right. So that's part of one of our contacts in a different country, is helping us bring it to a level where at least we can use modern technology to expedite some of these initiatives. We are actually also creating new programs that bridges gaps, instead of that whole stay in your lane message that we talked about. Part of that is creating like a child ambassador program that will connect children around the world that shows leadership. Remember, I don't know Ari where you ever were you? Did you have some knowledge of old pen pal style, where you make friends by writing letters. Ari Gronich19:13I'm an old fogy at this grace Melody Garcia19:19But do you remember when we used to write to friends from a different country and how excited we were to get that that letter? Ari Gronich19:25Oh, absolutely. Yeah. Pen pals  was a big thing nowadays it's you know, Facebook WhatsApp. Melody Garcia19:32But there's so much mystery and just excitement when you get that letter stamp from a different country, and they send you pictures. It's recreating that in the newer modern version of child ambassadorships. But we're looking specifically for children that have demonstrated leadership and a global thinking. Right, what does that create peace, what does that create collaboration over competition?    Ari Gronich19:57Right. So, I have a good friend who has a non-profit and motivational missions. They do a lot of child trafficking, work and education, but they also travel to like the worst places on the planet and do talks in prisons in like South America and stuff like those beliefs. In Dominican Republic and all-over South America, they do these motivational missions to help with child trafficking. Do you guys as part of what you do team up with other non-profits and other organizations that are doing good? Or are you looking for people to just join in on what your thing is? Melody Garcia20:49Now we're actually in collaboration mode, but we are highly vetting any type of partnerships or invitations or collaborations. Because, you know, unfortunately, in my walk with UNICEF, right, as well, I've done a lot of call to action against human trafficking and drug trafficking and skin spit up statistics pastored, and a lot of people can and just the platform of trafficking, which is again, you know, the solid pandemic. Oh, yeah. Well, the statistics are this it's $152 billion industry well-funded, there has over four 40 million victims worldwide. Marc Anthony King21:27For the viewers, she did say billion with a B.  Melody Garcia21:31And child trafficking right now over 5.4 million children million are being trafficked. Right here in Florida, where I live, Florida's the third highest state reported when it comes to trafficking, right. People and this is just, you know, a side-line educational piece for any adults, parents, aunts, grandmothers, you name it, anybody that has an association with a child, watch anything that has to do with their social media handlings. From Snapchat, it Tik Tok, to Instagram, because a lot of traffickers are masked as predators mask as other children or teenagers. And people don't think about this that lures them. Because there's commonality, parents, if you have GPS tracking devices on your phone, specially when it comes to Instagram, social media, turn it off. All you're doing is literally giving these people triangulation of your activities. In fact, here's one thing, that's because we live in a social media world of posting everything that has to do with your children, and everything. I would encourage you to really restrict that and take you know, what are you promoting? Why are you showing your children all the time? Yes, we love we love their accomplishments. But you have no idea who's actually looking at your materials. More often Marc Anthony King22:54I know personally, individuals who have been trafficked by way of Facebook, they found themselves sold into human trafficking, because they began chatting with somebody on Facebook and within a few months, this individual was sold to a pimp.     Ari Gronich23:19Yeah, it's amazing. The craziness that is happening right out in the open. And the fact that people aren't recognizing what's right in front of their faces is kind of like it is very telling. So, the one of the reasons I wanted to have you guys on is because you're actually doing the things that most people are talking about doing. Right? So, I have this saying, and the saying is we want to stop gathering to complain and start collaborating to succeed. And collaboration is the main part of that we want to collaborate for results, right? So how do you guys collaborate, you've been collaborating with governments I want to get like a picture of what that looks like. So that people who are feeling like, that's just too big for them to be able to do I could never meet with a politician, I can never meet with a government official. Right? So, they could get an idea that this isn't like a big deal. There's they're just human beings like us, right? Melody Garcia24:26It’s not, for example, and then I'll let Mark also explain this. For example, my work with UNICEF unites Orlando, it's an advocacy team in with beautiful, intelligent members and leaders. However, what we start is just knowing it starts with educating yourself, what are the issues? Right, what are the root causes when we do advocacy, for example, you know, this is my fifth-year advocacy Mark have the honor of actually leading part of that advocacy this year. It was literally meeting with members of the US Congress, right? And humanizing the statistics that they say, my story sure shares, everybody has a story. That is the one thing that that literally ties humanity is through story shares. But we tell stories. And then with that comes the other platforms that we represent. I'm sure people can tell stories. That's what they call their friends for. It starts as simple as that. You know, it doesn't have to be this Oh, my goodness, we're meeting with the senator from a different country. That's a whole different global thing. But it starts with a Let's educate ourselves be how can you, you know, for those that are interested, whether it be UNICEF, whether it be global peace, let's talk, I'll drop our email here on the link on how they can connect with us and to learn more. But it's really simple. It starts with the desire to make a difference. Ari Gronich25:48Right. My thing is, what I see is that the barriers of fear people have stopped them from being able to do the things that they're complaining about. So, for instance, in my town here in Florida, every time the politician runs for office, it seems like the biggest deal is the roads and the potholes. It's like the potholes. The potholes.  Melody Garcia26:21You're definitely not in Orlando. That's        Ari Gronich26:23Not in Orlando, right. Closer to the beach. But it's like this is a big, big deal for people, the roads, the roads, the roads, right. The things that are really important. Like, we have the river, you know, Indian River, I mean, it's being completely polluted. We have, we're right near an Air Force Base, and Space Center, and all that. So, we see all of the environmental damage, but the issue is the potholes. So how can people get away from? See, I think that people are going after the potholes because they think it's something that they have control over. And I don't think that they think that they have control over the environment and the policies for the environment or agriculture, the policies for agriculture, the policies for human trafficking, I don't think I think that that feels too big for somebody. And so, they go after the potholes. You think.  Marc Anthony King27:35I, I'm so happy that this isn't centered here. I, you know, absolutely. I hear and I appreciate what you're saying it's on the journey. I think we all experienced the same thing where I want to make a change, but I don't know where to start. I want to help animals, but do I join PETA? Do I join the ASPCA? Do I join the Humane Society, and you kind of sort of get so bogged down in the variety that you have, you know, it's like, you have that phenomena that occurs where you have 10,000 channels, but there's nothing to watch. So, a big part is just being decisive and just making a decision. It doesn't have to be the perfect decision. At the end of the day. If you choose the ASPCA and you don't like it, you learn something, you contribute it, then you can move on to the Humane Society, right, because you got an education. So, education, be decisive, and get an education and use it accordingly. You know, and in terms of the pothole that Melody and I say, have the audacity to care about humanity more than you care about yourself. You look at the people who've created the greatest change people who we admire who we love, who we tried to emulate like Mother Teresa, a poor little Indian woman from Calcutta who didn't have a whole heck of a lot of money. And yet every single world leader was at her funeral, and she died. Why is that? She wasn't worried about the potholes. She wasn't worried about how the potholes inconvenienced her journey. She wasn't worried about how the potholes affected her rims or her suspension for her commute. She had the audacity to care about other people who never even knew she existed. Who would never even know she existed care about them more than she cared about herself. You know, there's something to be said about experiencing compassion. Compassion means I understand. I empathize where you're coming from, and it hurts me to the degree that I'm willing to help you. That's why I'm not an advocate of complaining. Why? Because complaining eases pressure. Why is it that a whole bunch of people can gather together at an event complain? accomplish nothing, but they feel good? At the end of day. Ari Gronich30:01Like every protest I've ever seen. Melody Garcia30:04Yes.   Ari Gronich30:07Just saying every protest I've ever seen, and especially what happened last year last summer. Especially what happened last summer, was letting off the steam. It's a pressure cooker. Right? So, here's my question to you, then we don't want to let off the steam, we don't want to let off the pressure. What do we do instead of that, because if we're in a pressure cooker, at some point, the pressures either gonna get too big, and it's gonna blow up, or we're gonna let it off slowly, you know, or we're gonna, like, protest and create some violence and let it out that way. So, what is what is your solution? I know you're an NLP master. So, you gotta have something. Marc Anthony King30:52When and we're gonna use the pressure cooker analogy. So, what happens to anybody who's ever used a pressure cooker, if you open the pressure cooker right away, it explodes. Literally, it explodes. But what happens when you take that little nozzle and you just turn it sideways, you have a consistent stream of pressure, I don't believe in keeping everything bottled up, I believe in taking what would have otherwise resulted in an explosion and channelling it into a consistent stream. What that stream looks like, that depends on how much you're willing to care for humanity, that depends on how far you're willing to go to solve a problem that depends on how, how resourceful you're willing to be. You know, I know that for myself and for melody that, obviously, you know, we were in in Orlando, and basically, during between the month of October and mid-January, we're just heavy that is when UNICEF is in its heaviest humanitarian work. You know, all you got to do is drive around a certain part of your town. And you look at the living conditions of people. That should break your heart, but it should anger you. It should anger you to a point where you don't post on Facebook about it. And ease the pressure. You find out how you can actually help. You know, Melody and I were we're in a trailer park called Oh, goodness, what's it called? Happy oaks. Something? Well, it's one of the most unprogressed trailer parks in Orlando. And you go there, and it's like a third world country. I remember vividly the property manager, he manages 25 or 26, semi-trailers that are there. You would think that he would live in the best trailer and the best home there because he manages everything. This man lives in what looks like a shack, like that was abandoned a long time ago. And not only does he live there, but he lives there with his wife, and his six or seven grandchildren. You know, you see something like that. It doesn't matter if you don't know what to do you, you buy food, you donate money. You know, it's like a phenomenon where I want to make a change, I want to help somebody, but when the homeless person walks by my window, when I'm at a traffic light, all of a sudden, I'm pretending to text or I'm pretending to look in my glove compartment or in my center console. Or I'm just I happen to be looking this way when I know that he's over there. You know, we sometimes things are painful, right? And it hurts to see certain people's living conditions and it hurts to recognize what's happening to our children in this world. You know, it's painful to know that child trafficking is 152 human trafficking $122 billion a year. Industry and it's happening right in front of us. It's painful. I got scolded. While I was speaking to shocker. I was speaking to a senator's office, or was he a senator?     Melody Garcia34:23It was a congressman. Marc Anthony King34:25Congressman, can I say his name? No, okay. I was speaking to a certain Congressman's office. And I got scolded because I shared my particular story. My battle with mental health since I was a child, every label I was given a DD ADHD dyslexic, socially anxious, being epileptic. These are all labels I was given and then being sexually abused by Men and by women as a child, I told this story, right, because we connect via stories. Well, UNICEF attempted to silence me and the congressman, his office, we got into a bit of a 12 round fight, right. And at the end of the day, just knowing that people like that are in office, people who are willing to disrespect not just the struggle of the individual, right, me, but are willing to hear a bunch of individuals say, we need your help, we need your support, because there are girls right now in Africa, being raped on the way to get water that us in America wouldn't let our dogs drink. We need your help. And for that office to turn around and say, you know what? We don't support that. Because we need to be helping kids in our borders. Because, you know, white children are more special and more worthy of protect than those black children in Africa. Knowing that people like that exist, should light a fire and everybody in the way that they vote. And in the compassion that they're willing to have when they look at children, and when they look at that homeless man down the street.  Ari Gronich36:25We're shitting on people a whole lot. Right. So, it should do this. And it should do that. I get that. But there's a huge population of people who can't see in front of their own shoes, because their own shoes are holy, their own shoes are tattered and worn, because they're working two and three jobs, and they don't have time to think of anything other than trying to survive, right. So, I get that we're shooting on what people should be doing. I think most people, most people these days, are in a heightened state of fight or flight, their nervous system is completely out of whack and not working properly. We're reactive instead of responsive. So, we react to triggers versus respond to events, and truth, in fact, right? So, all of these should that we're shooting on people, right? What is it that is going to take us to actually care about us? Right next door. So, we have the world sucks chart, right? The world sucks chart looks like this. It's me as an individual. Right? And then my family, and then my community, and then my county, and then my state, and then my country, and then my, you know, common, right? The world sucks chart, because most people are stuck in the individual, maybe individual family in order to get to the worldview, where they're literally able to take that bigger picture view, you've got to go through individual trauma and pain and sickness and illness, then family pain and sickness and illness, then you got to go through city, you know, pain and, you know, illness. I mean, the pain and illness may be the roads, it may be the fraud and the politics, it may be any kind of thing, right? But we got to go through these layers in order to get to the worldview for most people, just jumping to that worldview is almost impossible. So, let's, drop back. Yeah, absolutely. Let's drop back into step by step it.    Melody Garcia38:53Right. So, I'm gonna start with a question for anybody who's listening, watching, you know, this interview? What is the value of a human life, whether it's yours, whether it's

Jeff Le has had a career at the highest levels of public policy and politics at the state, federal and international levels. A recognized thought leader in political advocacy and representation, his analysis and opinion-writing have been featured in The New York Times, POLITICO Magazine, USA Today, The Washington Post, FOX News, The Hill, Roll Call, Forbes, and local and regional newspapers in 30 states.=================Welcome back to another episode of create a new tomorrow. I am your host, Ari Gronich. And today I have with me, Jeff Le, and I've been looking forward to having this conversation for a long time. Jeff is a two-time tour guide in Afghanistan. He's an ultra-marathoner. He's in the political arena. And that's the thing that I really want to talk to him about. But this is a guy who's recognized as a thought leader, as in political advocacy. He's been featured on Politico magazine, New York Times, USA Today, Washington Post, I mean, Fox News, all kinds of stuff. But Jeff, I'm gonna let you tell a little bit more about yourself. And where it is that, you know, you feel like your history has met your present, and is like pushing your future forward. Jeff Le2:36Thanks for having me. Ari. Flattery will get you everywhere. So, thank you for that very warm introduction. You know, when I talk about my life, I really must take time to talk about my parents, first and foremost, not just because they love each other very much, and here I am. But also, because, you know, it's their bravery and passion that allows me to be an American today. Right. So, they were Vietnamese refugees after the fall of Saigon. 46 years ago. 3:25Yeah, they were refugees in, you know, Thailand and the Philippines and escaped Vietnam and communism on a 32-foot raft. So, you know, when they made it to the United States in 1981, after six years, a year later, I was born. And that came with great rights, but also responsibilities. And growing up in Southern California. My parents had a gardening company. And it's important to highlight because it was my first job. My first job at eight years old was being the gardener's kid, and mowing lawns in the weekends. I learned two things about this. Number one, manual labor sucks. And education is really important, two people treat you based on what they think of you based on what you do. And so, understanding that we're only equal in concept, but maybe not in reality is an important lesson learn at a young age. I say all that because a lot of my professional and personal life was driven on this understanding. And I would break my life chapter into three chapters, and we can talk about each of them. Yeah, the first was a chapter in the international affairs arena, right? I got to work and travel and 85 countries around the world. There was so much to see and do, including, you know, what you referenced was, you know, my time in Afghanistan, you know, working in the international development, economic space, but also working in the human rights and advocacy, is base. And obviously, recent events in Afghanistan, are quite tragic and horrible. We'll talk about that. After that experience, it made me ask for mentally, what was I doing for the country back home? And so, the second chapter of my life was in politics, but you know, really with a stronger emphasis in state and local politics. I got to work for the governor of California specifically for five years. Jerry, yes, great way for Jerry Brown, Jerry Brown, the governor of California, so that the current governor of California, the previous governor of California, and which, for me was fascinating, because when Jerry Brown was governor, California, in the 70s, and early 80s, my parents arrived here. So it was so fascinating that their son could be advising the governor of California, the same governor, who was governor when they landed. So, think about that, from that, you know, the world is an interesting circle. And I was really proud of the work that I got to do in California, as you know, I mean, California, you know, covers some really interesting issues and technology and innovation. Ari Gronich5:53California is crazy state. Jeff Le5:55There's a lot of stuff to talk about, right? Fires, floods, you know, Silicon Valley, Hollywood, I mean, your amens, I mean, there's so much stuff that comes from there. And also what's not talked about the largest veteran community in the country, and 30 military installations that are sort of the backbone for our efforts in the Pacific, not talked about, but it's very important. Think about not just from a national security perspective, but also from a local economy perspective, having those installations there, those work I really got to work in really proud of. And now in this phase, I work in technology. And I'm really focused right now on housing, and really focused on reducing barriers for people to get to affordable safe housing, at a time where you have potentially millions of people being evicted, through no fault of their own. So, you know, for me, my goals have really been focused on trying to support empower the most marginalized at a time where the haves and have nots grow, what can we be doing to be smart and thoughtful about this, and not throw the baby with the bath wash. Ari Gronich7:09Absolutely. So let's start to unpack some of this stuff a little bit. We're gonna go back, I actually I had a girlfriend. Long time ago, she had a tattoo on her butt that looked like a shipping label. It's said made in Vietnam. She had been a refugee who had escaped on a boat, like a rowboat, almost to Thailand. And so I find that interesting, because I know what it's like what it was like for her parents, who did the escaping, you know, and all of that what they faced and possibilities that they faced in order to escape a place. And where I'm going to draw the parallel in a minute is not necessarily to the Vietnam, but it's to Afghanistan, and all the refugees that are being forced, you know, to leave their home. And so, we'll draw that parallel as well. But what I want to get to at the first is, is that eight-year-old boy, who is being aware of the fact that your equality is not necessarily equal in the eyes of the people. So, I want to just kind of unpack this this one little bit for a second, let's talk about equality. And if there should even be anything called equality, and if so, what would it look like to you? So, let's just.  Jeff Le8:49Yeah, it's funny. So, under the law, there is supposed to be equality, right? In society, that's certainly not necessarily the case. There is something very important which is equity. Equity is important. Yes. Equanimity too. Those two concepts are very important. And so, I believe in equality of, there's an equality of opportunity and potential. Outcomes are different. Outcomes or outcomes. But we also must acknowledge that, there are some folks that are born on third base. There are some folks that are born on first base, and there are some folks that are selling hotdogs in the stands. It's it is different. And so, where you start does affect how you play the game. Right? Like if you're playing Monopoly and you got Boardwalk and Park Place to Start, it probably affects the way you probably can maneuverer. And I can tell you that my you know, my parents coming to the United States with nothing, I can't say we had Boardwalk and Park Place. I think we were just happy to have it. Have a token on the board. Right, we're happy to be here. And very much at least in an Asian American Pacific Islander angle, particularly Vietnamese American one, there's one very much filled with gratitude, a gratitude that we get to be here and that we get to chase, the thing that you and I have talked about, which is the American dream. The American Dream, though, isn't the dream for your parents, the American Dream is the possibilities for your children. That's what that is. Because, you know, very few, you know, these refugees you cited and Afghanistan, they're here are like being resettled. They are not going to be the direct beneficiaries of the American experience and the opportunities here; their kids will be. That is the American dream. The parents will have to live with the trauma of what they lost and what they'll never get back. And I know we discussed like, oh, how lucky these Afghans are to make it. The survivor's guilt. That's real. And they're separated from their family, their friends, their loved ones, everything they've ever known. So, they're always going to be knothole. So, I think there's this notion when we talk in society about like, oh, these refugees are taking advantage of things. Oh, they're just trying to find a way to, you know, further themselves. No, it's a last resort. It is a last resort. I mean, you think about what makes you happy? It's your community. It's the people around you. It's the sense that you're living in your skin. Ari Gronich11:27You know, it’s funny to me, as you're talking, I had a thought, right? How many people do I know that I grew up with? Who have never left? The place that we grew up. Quite a few. And how difficult it is for somebody, just to willingly choose to go move somewhere, even just out of city. Not just out of state but out of city. You know, how many people do I know that have lived on the same block. You know, as their parents lived, and their grandparents lived the same block the same neighbourhoods. And when I hear somebody say, you know, these people are, they're being forced. What I want to see happen, right. When I hear you say, they'll never be whole, what I want to see happen is block parties. I want us to be, you know, the 50s, again, when we welcomed the world, right, onto our blocks into block parties, and we actually understand and listen and question like, What was that experience that you went through so that people can become whole? Jeff Le12:52Yeah, I mean, you're totally right. I think this first off, I mean, if you look at the founding of America, America is a nation of immigrants and refugees, by the way, seeking refuge. In the only scenario of options last, right, if you look at the history, right? We focus so much on the Mayflower. There are many other May flowers for many other generations that we never talked about. It's not as luxurious, right? But the reality is that you, we have a culture that has a connection to cultures of many. And part of our strength, if you talk about from innovation, what makes America so powerful, is that we have these viewpoints, perspective skills and abilities from all around the world that come here, the best of the best. And then they use those talents and skills to create things that change the world. That creates that new tomorrow. Right? If you look at, you know, for example, let's just talk about, let's say the vaccine, for example, one of the things that people don't talk about who worked on the science of these vaccines, right? The research and development are on the backs of immigrants, doing the lab and bench science. So, you know, America benefits from those talents. And to your point, we have to recognize, it takes a whole of society to put people in the best position to succeed. They deserve to have an at bats, whether they strike out whether they get a single, I couldn't tell you.Ari Gronich14:23So, hold on a second. Let's again, I'm I like to unpack some of this. I don't agree. With the premise that all people should have an equal starting ground. Right. And say that because I'm going to have a different brain than you have different set of skills than you. I'm going to have abilities that you will never have. You will have abilities that I will never have. And I disagree with the philosophy of any possibility of starting from an even ground. Now, here's, here's to say, if I had $100 million, okay, my brain would know who I need to put that with. So that I could get things moving forward, somebody else's brain that's given $100 million is going to spend it on junk that's not going to move anybody forward or anything forward, another person is going to spend that 100 million totally different, right? They're going to actually like maybe go to classes and learn and gain a skill and do good in the world. So, money, or resources or family, like, you might have a much larger family of resources than I have, my family might have more money. So, I don't believe that there's ever going to be a time possible in which we have an equal starting point or equanimity in relationships, it have equanimity and other things. Jeff Le16:09Well, I think historically, that's right. I mean, again, like we talked about my family's history in the United States is 39 years. Right. So, the starting point is different versus, you know, someone that's been here since their family has been here since 1840s. Whether we can agree that's different, and totally agree that there's different skills and abilities. I think it's the case of how do we best put people in positions, you know, to fulfil their talents and potential? I agree with you. Not everyone is gonna be a starting pitcher. Not everyone is going to be even playing that sport. I totally agree. But I do think on the services part, like the thing you talked about for society, right? Having that openness to learn to understand that benefits everybody, and that benefits a stronger country as a whole. Ari Gronich17:01Yeah. But also. I guess what I want to get to is, can we agree on a solution, right? That starts us from a place of maybe not equanimity. But at least not fight or flight. Right. So having somebody not necessarily have to worry about survival skills, survival instincts, surviving in general. And that's where I believe that if we could get away from the nervous system being triggered into this fight or flight response constantly, right? Meaning, we give people a way to have shelter, have clothes, have food, have the things that are necessary to sustain a life. That starting point, at least, is a starting point that will allow people to move in a quicker fashion, right? But to your point, at eight years old, you started a job. At seven years old, I started a job. Right. Mine was paper boy, and we did lawn mowing for like five bucks a lawn. Five bucks a lawn, I think back then. It was like three bucks a lawn. Right. And so, here's the other part of that. So, I'm going to be my own devil's advocate on this. The struggle is what made you who you are, right? That having to work that early, the being forced into an a non-equal position, right. Whereas somebody who's wealthy, whose kids are wealthy, they don't have to do anything, they don't have to learn, they don't have to think they don't have to, and they'll lose anything that they're given pretty darn quickly. So, there's, the dichotomy in my in my head, and we give people an equal footing ground as far as like survival. And will that have an opposite effect of taking the struggle away that makes people really forged in strong?   Jeff Le19:32Yeah, so I think you know, if you think of that, you know that Maslow's hierarchy, right. So, if you reduce the existential crises, then it can allow people to forge and foster in the other ways. I think there's three factors I think about first is, you know, just personality, right. I think there's the things that are born innately like you were talking about earlier. Alright, that is a factor. The second one, I think, is really helpful is exposure to other people? So, I mean, if you think about, you know, everyone remembers their third-grade teacher, right? Like there are people that influenced your life in a unique way. Even if it doesn't seem like it's going to be changing your life, those people are really important that you can't really control for right is the quality of your teacher or the quality of, you know, important figures in your life? The third is luck. And that, I think, to the point you, I think you imply it, I think that's fair. We live in a society that tells us that if you work hard to do these things, and you're successful, and that, alternatively, if you don't work hard, you will fail, and that's on you. So, when we see people fail, we just assume they didn't work hard enough. That might not necessarily be true. So, it's like that. That's an interesting premise here on, you know, this path dependency of like this dichotomy of if you do this, you do this, if you do this, this happens. Ari Gronich20:56See, I don't I don't believe that hard work means anything. Right. I've seen housekeepers who, I mean, like, go 10 hours, 12 hours a day, they work their butts off, and they're making, you know, five bucks an hour, so to speak. 10 bucks, whatever the minimum nowadays. And I see CEOs who do absolutely nothing all day, right? Who make massive amounts of money. So, I don't believe that it's equal hard work for outcome, right? It's what you create as value. It's how much value you're providing to the world. Right? So, the value you provide to the world is gonna depend on your personality, as you said, it's going to depend on your skill set your, you know, your history, but all but mostly your mindset skill set, isn't that correct?  Jeff Le21:57It is and again, also, the degree of understanding systems. So, this is the other part like we were talking about, from, you know, the welcoming, I view, the welcoming is also an education on, how do you navigate? I think about my parents in the first two years, they were trying to figure out the DMV. I think everyone struggles, the DMV in some way. But imagine, you've come from this conflict, and you've been in transit. And now you're here and you have some sort of social network or you're working through, but then they're like, Oh, you have to get driver's license. Like, what is that? How does that work? So, there's also like, the quicker one can pick up the system. And as we talked about, I think really gifted creatives in this space, we'll learn the system, maximize what that looks like, and then break it. Right. I think that's where it gets really interesting. When you're starting in a position of the basics, you're not talking about breaking systems just yet, right? So, I think anything you can do to, again, expedite the ability to get people administratively in the points you talked about with this, you know, this hierarchy. That is helpful, because it will help for people's transition. to not feel like they don't belong here. Or at least you pretend you belong here.    Ari Gronich23:22So, belong here, an interesting phrase. So, I'm a firm believer that I should have the free ability to travel about the universe as I see fit. Right? I don't think I should have to have a passport. I don't think that there should be borders of any kind. I don't, you know, let me play. I'm gonna play this out. Like, yeah, well, your goal on here, I don't think there should be any limits. To me traveling around the globe. I look on a world view of Earth from space. And there aren't any of those, you know, barriers or lines that we've put onto the globe. Yes, you can see the Great Wall, but that still doesn't delineate the country, it only delineates one place. But the point is that this is earth, right? We all belong. If we live, if we exist, we belong on this earth. And so, stopping people from traveling, creating all these borders, what does that do psychologically? To somebody’s mind, right? I have a friend in London right now. And he had to get permission from the government to fly out of London to come to the US because of COVID right otherwise There would be a $7,000. Fine. Okay, in order to travel around the country around the globe around whatever, you had to get permission. I think that that's wrong. You've been to 85 countries. Right? You've travelled the world. You have seen, I'm sure more amazing things than 99% of all people. Because you've been to more places that, you know, most people have, like, like we said before, never lost their block, never got off their block, let alone travelled 85 countries. So, what do you think of belonging to the universe belonging to Earth, right, belonging in general? And how this whole issue can get alleviated? If we stop the nationalism thought? Jeff Le25:56Yeah, yeah, um, I want to react really quickly about some insights. When you travel to different countries, I have two universal principles. And then we'll talk about the nationalism question that you raised. The first is in the travels, I got to experience and see with all the different people. Principle number one that I found is that regardless, where I went, who I met, how I met, what I saw, the people who had the least always gave the most, that's irrespective of nationality, irrespective of label, gender, you name it, I thought it was incredibly powerful. And from a humanist perspective, like just very inspiring, especially in places of the most hardship, I found people to be absolutely the most resilient, the most resistance to negativity, but also willing to sacrifice in a way that was in almost inhuman in some ways. Second principle, the more I travel, the more I miss home. And there's something about home that is important. And I struggled to understand what was it about home that it was, was it? Was it air conditioning? Was it my cereal in the morning? Was it the ease of driving on the right side of the road? What was it? And what I concluded was, it was a sense, where I didn't have to constantly translate in my head, a situation or scenario. And I think when you're what you're talking about, from a big picture perspective. When you talk about these barriers, or borders or labels, you're talking about haves and have nots. And you're talking about people that are deemed X and people that are deemed Y. And it's never done in a way that's done with rigor, right? It's just a label, right? It's based on what you talked about. It's based on nationality or passport, or it's based on a classification. It's not based on the individual, right, with rare exception, like your friend is a rare exception to get that exemption, for example, largely based by Guile in relationships.      Ari Gronich28:07But he’s spoken in front of parliament in the United Nations. So, he's been a guest on this show. I mean, that will get him. Well, we'll get him anything, Jeff. Jeff Le28:18Besides a cosmic karma. But to your point, though, you know, I do think the nativism part is dangerous, because it irrationally puts people into intellectually lazy buckets. That is dangerous from not just from an everyday life perspective, but from a policymaking perspective. Right. And, you know, as you know, that the government, there might be well intended actions or options. But implementation is always the question. And then there's always exceptions to the rule. That is the question. And so, it can be really hard to right size solutions for the most people possible. Understanding that is far from perfect. But fundamentally, one of the issues that I see here is the policy makers that use rhetoric to score political points, mainly campaign dollars, to then advance their own personal interest without actually doing good for the others around them. That is, and maybe that's human nature. I don't know, we can debate that. I would argue it's not because I've seen the most giving people on planet Earth. So, it's hard. It's hard to see the difference. But unfortunately, in the system, we're in Ari. It's very much driven on. There's only so much pie, and I'm going to claim the pie for my people versus some of us believe that. Actually, you can go in the kitchen and make pie and we'd all be better off. So, it's an interesting debate. Ari Gronich29:55Yeah, there's plenty of pie. I always say to somebody who thinks that there's a lack of anything in the universe. Say count handful of sand grain, just a handful. Just count them. See if you can, if you can't, you probably don't have a lack in the world, right? How about counting the hairs on your head? Can you count how many hairs are on your head or pores or on your skin? Right? We don't have a lack of for anything. In fact, we have an abundance of so much. Part of what I feel is like going to a restaurant where there's a menu, that is five pages versus a one page menu, right? One causes anxiety. The other cause, you know, creates ease. I only have these choices. Yeah, this is all that I can do. Right. Whereas the universe right now, is the smorgasbord, we have this thing called the internet that allows you to have a buffet of all you can eat of your own topic, right? And so like, for me, I'm the kind of person who gets a little piece of everybody's, right. And I want a little I want to try a little bit of everybody. So, I don't get stuck in my own thoughts.  Jeff Le31:17Well, also you don't get stuffed either. Right. So, you get to enjoy the taste without having to deal with that coma after so that's a smart strategy. Ari Gronich31:25Right. But, that's how I like my people. You know, diverse. That's how I like my life is to have diversity to have levels.    Jeff Le31:41Go outside to see different and I would also say difference. Right. Because I think one of the killers that we were talking about with nativism, is people just all go in their corners, right? And that creates groupthink. And groupthink is a killer. That's the thing that we need to be breaking. And I'm really, I really admire the way you sort of look at life in that you want to be exposed to as many things as possible. Not as little.  Ari Gronich32:06Cancel Culture sucks. Let's just get it out. Like anybody who's cancelling anybody. You should be ashamed of yourself. Really, like down and dirty. You should be ashamed of yourself, cancelling people cancelling things that you have no idea about who they are, you never asked them a deep question, or found out why and you're cancelling them. I find it disgusting. It's actually like, I find that that whole concept, completely disgusting. Anybody who's an American like it's going against the Constitution, which is free speech, the idea of free speech, right? So, let's just like I'm just getting that out of my system. At the onset, right? Cancel culture sucks. So that being said, what's the solution? So, I like solutions. I'm all about solutions. These days, we've talked a lot about problems. Yeah. I want to get to some solutions with you. Okay. So, let's go to Afghanistan, for instance, and what's going on there. You had two tours. And you kind of have an insider's perspective. So, let's get perspective on that location. Jeff Le33:27Yeah. I mean, obviously, Afghanistan has been in the news. What's fascinating about Afghanistan, is it's one of the most complex histories on planet Earth. I mean, just where it's located in the world is one of the busier more complex neighbourhoods, you can you just take a look around the neighbourhoods, it's busy. And what I learned from the years I was there, that one, one really important lesson, which is super helpful for both empathy, but also humility, is the longer you're in a place, the less you understand. And I think that's the case in many countries in many parts of the world. Ari Gronich34:04Unpack that. Explain that. Jeff Le34:05So, there's layers of complexity. And let's say, you know, you want to understand the United States. So, you stay here for a semester, or you stay here for a couple weeks. All right, you have a good handle. You stay here five years, what did you really learn? Oh, my goodness, there is way more to unpack than one thought. That's very much the case in a foreign country that is in a conflict, an active conflict zone, and you're trying to figure out, how do we promote better relations? How do we, you know, ensure more prosperity and economic development? How do we build things? And also, more importantly, how do we get rid of the bad guys? Which by the way, there's that construct of good guys bad guys, which we can talk about that. The great part about that experience two things one, I got to be outside of the Capital for lots of parts of it. And that's helpful because the country isn't just The State Capital or the nation’s capital, just like if you look at the United States right now, you know, there's Washington and there's everything else. Everything else is quite different than Washington very much as hasten Kabul and everywhere else and understanding that the local differences matter. But more importantly, the local sensitivities, the local people, local constructs are different. That helps you get a sense of what's possible. And the only way I could do anything Ari was with hiring local people who were invested in trying to promote a better Ari Gronich35:33Hold on one second, I'm gonna pause you.  Ari Gronich35:57Jeff, I'll be right back. I just got to do something real quick.  Jeff LeYeah, of course. Ari Gronich36:40Sorry about that, my ex is coming to pick up stuff for my son. Jeff Le36:52Understand, understand. That's complexity. Ari Gronich36:56Yes. All right. So where were we? Jeff Le37:01We were talking about FSM. Yeah. I guess, to say, if you want to be successful, in a country, like that, you need to have local buy in. And you need to have local staff who are committed to building a very different country. That's not an easy sell. But when you do have folks who are interested in stronger prosperity or having closer Western alignments of the world, when they're all in, you're all in, here's the thing. They make a choice. That choice isn't just a job decision. That's a life and death decision. That's the difference Ari. So, the choose to support the Americans, like just how my parents supported the Americans. If you don't win, you lose. And that's what unfortunately, has been the case here in the last six weeks following the withdrawal of American troops from Afghanistan. And I think we can agree 20 years is a very long time. And we can agree that 20 years, what did that give us? Those are fair, valid, thoughtful, important questions that we should and absolutely need to learn from. But speaking at a human level, knowing that the vast majority of my local staff, people that made sure I was okay, made sure our troops were okay. That they're not going to be okay, now. That is crushing to me. Because they're the unlucky ones, the ones that won't make it to United States, and 46 years ago, my parents were the Afghans. And so, I feel a tremendous sense of both heartbreak, guilt, and shame, knowing that we couldn't do everything we really could do. You'll hear Ari, people say that, oh, we did the best we could. It could have been way worse, you know, right. And listen, I would love to go down the multiverse to determine the other scenarios I'd love to. But the reality is in the universe you and I live in today. There are family members of my former staff that have already been killed, or people are hiding in a hole in the ground or deciding which land border are they going to cross over? That's the questions right now. And that’s a difficult thing to accept for me. Putting aside the strategic questions, which we can talk about, of course, that's that that is well deserving, but just on a human level. It's something I haven't been able to shake. I don't sleep very well, to be honest with you. I tried to do the best I could and continue to try to support visa applications, whatever the case might be through our process, which is a 14-step process. And it's hard to know that even the greatest most powerful country in the history of the world, still can't get the stuff, right. Ari Gronich0:02So, I'm gonna unpack a little bit because the humanity part, right, so let's just kind of talk about that in a way, that is more of a strategic thing. Right? So, we're in a country 20 years.What were we doing there? And what should we have been doing there? Right? Those are the two questions that I asked like, what were you doing now? And what could we have been doing differently? Or better or whatever? Because the way I see it, and I say it on the show all the time is we made this shit up, we could do better. So, there's not a single thing on the planet that we've created as humans, that can't be improved upon or optimized more. So, I try to take out the judgment. Just put in. Okay, what are the facts? No, what did we do? And what should we have been doing to be more optimized? And then the last question on that is, people who are extremists? Are they ever going to not be extremists? And if so, what are the things that we're doing? To cause them to not be extreme? Jeff Le1:16Hmm, yeah. The $64,000 question, among other things, actually, we'll call it $2 trillion, because that's how much it costs $2 trillion question. So, the first question of what were we doing there? I mean, the whole point of being there was to ensure that terrorists or extremism would not be able to attack the United States, homeland, and soil, that was the original cause and effect, right, 20th anniversary of 911 just happened, the whole idea is we were going to go to these places of safe harbour or against the bad guys, we're gonna kill all of them. And then they'll never mess with us again. That was the idea. So that's like phase one, right? Well, here's the thing. Phase two became, oh, well, okay, that's done now what? And you had two challenges. This, there was sort of a school of thought of, oh, we should build democratic institutions and shared economic values and alignments. In a place where you have no idea of understanding. That's a challenge. And then the second piece of that was, oh, by the way, we'll do this, we'll review it every year. So, it's not 20-year war, it's 21 year worse. That's how I viewed it. And guess what, when you have the handoff from one to another, it takes time to it's like Groundhog Day, right. And that's what unfortunately happened. And regardless of what the troop numbers were, or the casualties or the strategic value of x or y, it just did not change the fact that there was not a clear NorthStar of how we were going to do what we're going to do. And what was success. So, the second point, right, what can we've done better? What is success? Number one defining success, so you can meet success and move on, fundamentally did not happen. And that is shocking, because you would think the politicians would understand   Ari Gronich3:09So there was no end goal. Jeff Le3:12Not sighted with consensus. Ari Gronich3:16Okay, no analytic that we could measure that says that is success. Now it doesn't seem like military intelligence to me. Jeff Le3:26No, I mean, listen, if success have superiority in the air on the ground, we're going to do that. That's not the issue. The issue is after all the bombs and toys that is the issue. Listen no one's gonna doubt American military superiority? Ari Gronich3:42Oh, what I'm saying there was no target. There was no goal, you're shooting a gun at nothing. Jeff Le3:48How do you shoot and this is the challenge. How do you shoot a gun at ideas? How do you shoot a gun at better governance? Right. This is a fundamental challenge that we're talking about, about the Maslow's hierarchy earlier. You know, what people really wanted. They wanted things to function. And the Afghan government though, the United States and Western Allies were supporting, we're not doing the basics. Some of that is incompetence. Some of that is massive corruption. Some of that is a lack of capacity. Some of it was lack of will. All of those things are a recipe for people saying, you know, what, maybe these Taliban people aren't so bad. So, the point you brought up very thoughtfully. Extremism. So, is it extremism or just wanting the basics? What is it and there are some folks like, you know, the horrible people that murdered our troops in the evacuation. Those folks are definitely there's nothing you can give them or sell them. Right. That's, that's a that's a very different premise. That's, unfortunately something that usually ends with a bullet. But for the vast majority Have the locals and communities even to help most of Taliban forces are probably thinking, You know what, I just want to have a place where I can raise my family, I can have money come in, and I can do the basics. And that basis would be ensuring that my kids a better life than me, kind of sounds like, you know, what my parents were thinking about when they came here. So this inability to deliver was going to be the downfall. And in 20 years, they couldn't deliver, therefore, we couldn't deliver. And without any metric for success, we were destined for failure. That's what happened.       Ari Gronich5:37Okay. So, I don't know that I agree that people just want to survive and have the basics, like the Taliban, for instance. Right? If they were to do absolutely nothing right now. Not hurt anybody, not assume their control. They would probably have the basics. The thing people want control, and that control gives them a sense of safety. And that sense of safety, just like any gang on any block in South Central, or, you know, or anywhere else, Chicago doesn't matter. Any gang, any mob, any mafia, any family of people that choose a certain way of living to be a violent way of living. It's not just about survival. It's, it's about control. Jeff Le6:36Well,

The difference in perception between tearing things apart, putting things back together, and peace-making versus ripping away and how does this relate to Brian Frederick's children book.Brian enjoys acting as a full-time mediator, mainly in commercial litigation disputes. Brian is also the owner of GetMediation and heads up the panel of mediators there. Brian specializes in commercial disputes of all kinds, and he brings many years' practical experience to bear with a kind ear, imparting dexterity and empathy to broker effective solutions.Brian is an accredited Mediator for Civil/Commercial and Workplace mediations. He qualified as a mediator in 2012 and has been practicing mediation ever since. Brian set up his own Commercial Mediation panel GetMediation in 2013 and is the owner and one of the senior mediators available there. GetMediation has most recently been awarded the Mediation Service of the Year Bristol 2020 prize in the Bristol Prestige Awards. Brian believes in cost-effective dispute resolution and insists that mediators on his panel are “adept at alleviating some of the particular personal animosity and bitterness which can tend to exacerbate the legal situation in commercial disputes, and pay particular attention to focus thoughts towards costs because the parties will often have a very uncompromising adversarial attitude towards each and every point at issue.”He is also an author of a children's book titled Ziggy loves Sausage.Ari Gronich0:11Welcome back to another episode of create a new tomorrow I am your host, Ari Gronich. Today I have with me, Brian McKibben. Brian is an attorney turned author of children's books; I'm going to let him tell you a little bit about that story of how he went from that transition. So, Brian, why don't you tell the audience a little bit about that transition of how you went from an attorney, who specializes in mediation to an author writing children's books. Brian McKibbin0:43Yeah. Well, first of all, I didn't expect to take that transition. When I went to school, I was always sort of funneled into this career. And I discovered I liked being what I sort of call an anti-lawyer more than a lawyer. So that's why I became a mediator because you're trying to put people back together rather than in litigation, you're essentially you're trying to tear them apart, it's in your best interest as a lawyer to keep the fight going, because you keep getting paid. It's in the client’s best interest to settle the case because that's what they're going to do in the end. I find I didn't like fighting. I liked peace-making. And so that was a transition in my own career. And I think with that mindset, I've always wanted to be a writer. But when I was younger, I thought I would write thrillers. And I guess with that, more sort of serious adult mindset that you might say, is in the lawyer’s typical head, when I became a mediator, it's about shifting perspective. And generally, about bringing happiness. And I think that all sort of coincided them with the little thing that happened to be in locked time,  Ari Gronich2:01Component lock time, somebody may not know what that means.  Brian McKibbin2:05Sorry, that's just my accent lock time. And during the pandemic, like when we were all told to stay home, some local kids decided to cheer us up, I guess. And they would, they would ring the bell, you know, the little game children play ring the doorbell and run away. But when you came to answer the door, the first time I came was very surprising, because I looked down. And there was a little bouquet of flowers. So, they left these little flowers that they picked, and they'd, they tied them up with a bit of sort of coarse grass. And, and then they came back over a few days, and it became apparent that they wanted to play a little game and, and for me to talk to them, so I did. And then gradually, these little heads would come out from where they were hiding. And we play this game that I could pretend not to see them and still talk to them, you know as if I'm talking to thin air. And this went on for a few months. And when I was taking walks, we have some woodland behind where we live, the idea of a story came to me and so I started to write this book called Flower fairies as a result of this sort of little inciting incident. And then I got, I got a bit of writer's block. With that after a while, and luckily enough for me, one of my characters in the story had this pet accident. And one day the story about one of the adventures of the little dog came to me instead. And that one flew, I'm still writing the other book, it's still in development, I guess you'd say. But Ziggy the dachshund and was born and I've written about half a dozen of those stories now. Two of them are published, and there's a sequence ready to go. So that was the transition really, partly mindset, and then partly a little bit of luck, I guess, and a little bit of inspiration from some of the little kids that, you know, came like, like the flower fairies to deliver some flowers for us, and cheer us up. Ari Gronich4:13That's actually pretty cool. I like hearing those stories of what people have done during this particular craziness, to create joy and create happiness. And so that's really cool. What I'm interested in what I talked to you about a lot in our pre-interview is the differences in perception between tearing things apart, putting things back together piece making versus, you know, ripping away and how does that relate to your book? Yes, but more importantly for me is like let's dive deep into the perceptions and the things that people, you know, get benefit from in this time of like, the world feels like it's being torn apart and has been brought together. So Brian McKibbin5:12Yeah, I mean, there's a lot of fighters in there. When you're a litigation attorney, as I said before, you know that the profit motive is always there. So, when you talk to a client, they have a dispute, you're always telling them about a, a kind of fictitious best-case scenario, you know, ultimately, that that's why there's so many, you know, Court steps settlements because it's only in tacouple of days before the trial that your lawyer starts to level with you. And then everyone's disappointed to find that they're not going to score, you know, 100 nil here, that there's going to be a compromise. And I think, you know, the way that the world it feels at the moment as a wee bit like that, where there's just so much angst and so many people seeing so many things that aren't, you know, that aren't true or aren't verifiably true, and there's a lot of disinformation. And I think people are probably quiet, I know, I am quite anangst ridden at times, when I'm watching the news. In mediation, if I was, if I was sort of mediating that kind of situation, it's, it's about trying to change your headspace, and have a different perspective on things. And a little bit like in the books, to find that little bit of joy somewhere, because it's always there. It just depends hon ow you think about a particular event. I mean, obviously, there can be just events where it's a complete catastrophe. So, I'm not really talking about something that, you know, like a bereavement perhaps, or something like that, but something that's made you angry, is something that you can choose, you can choose your reaction you can choose if you're going to go apoplectic, and then start yelling at the television and throwing things at it. Or you can just let it be. And, you know, and get on with your life, you know, in disputes. That's, that's a picture that I try and paint for my clients that if they can,if they can reconcile the anger that they're feeling with a different perception of what could happen later today,when they walk out of the door with like, the rancor and fight the weight of this dispute. Doesn't the second thing feel better? You know, being able to go on with your precious life, because it's finite. And, you know, how many days more, are you going to waste months for years and money. Ari Gronich7:48Let me see, let me take you to a dark place. Okay, let's take you to a dark place. This is something that has been going on for centuries. Sure. And I'll give you a little background. So, I had a roommate, who was a Palestinian Muslim, and she was like my sister, I'm Jewish. She and I would have amazing conversations, we would get into the meat and deep and dark and dirty and in the conflict, right? But we had the perspective of you're my sister, I'm your brother. And no matter what we say here, right, we will always be connected that way. And so, we had a way of speaking to each other that was kind and yet forceful in our own belief system. So, we were able to get these things out. So, my question to you would be, let's go to that kind of a big picture if you were mediating the, you know, Palestinian Israeli conflict, right, something that's been going on for decades, that nobody seems to have been able to get through. And I'm saying this because I didn't want to talk. I don't want to say mask versus not mask or Vax versus faxed, right. COVID versus not COVID conspiracy versus, you know, the industry is aamazing you know, perfect and would never try to hurt you. I'm not talking about the really deep stuff. I'm talking about just this conflict. Brian McKibbin9:26Yeah, just this little conflict. Ari Gronich9:29Just this little one. So, let's mediate this in a way that brings both sides together. Let's look at what would you do as a mediator in that situation? Brian McKibbin9:41I think one of the skills the mediator tries to bring is to talk to people in a way that makes sense to them to help them reframe stuff to help them think about perspective but also to get their bbuy-inthe mediator is sincere. So, it's a nice example you've picked for me because I grew up in Northern Ireland. So, the Protestant-Catholic conflict there is quite similar and, you know, in many ways, it really is, you know, it's a lot of people look in on the, on the Palestinian Israeli conflict and see it as a Jewish Muslim thing. And there's an element of that. But my sense is that it's not just about that or you know there's a lot of nnuances the same thing in Northern Ireland, people think that it's just Protestants fighting Catholics but this there's a big proportion of people in the middle, rather than the people that you see shouting and fighting it either end. So, what I think I would do to start with is to try and reflect toth we call them participants in mediation, not parties,because party is slightly pejorative for it or divisive. So, I would talk to my participants each separately, because it's part of the ttrust-building rather than throw them into mediators different this, I don't favor throwing them straight into a room together, because I feel that a lot of tension and a lot of anxiety that they're going to feel initially. So, I come and talk to them. And hopefully ,I lower the temperature a little bit with each of them. And so tthat'show I would start is to try and reflect my own experience and help them hope, see that maybe I can have a useful perspective on their problem. And I've also some lived experience that they can, believe and that might make it worthwhile listening to me, and what am I trying to say to them. That's how it starts anyway. Ari Gronich11:59Right. So, let's go deeper ointothat. So, the first idea is to gather understanding, and understanding in the mediator’s point of view is going to calm tension. So, right. So, the first idea is the middle party that has no, say in the situation, no steak, so to speak, is going to be the learning phase. So, we're learning and understanding about the other party. Now, what's next?  Brian McKibbin12:36Well, that phase goes into seeks sort of neatly into listening to what they want to tell you. Part of the process at that point is for them to feel heard. So, you listen, and you would reflect what they're saying so that they can understand that you're hearing them. And also, that your understanding of the same. Ari Gronich13:03That technique is called active listening, correct?  Brian McKibbin13:08Yep. Yes. And from there, you would start to have an element where you would ask for permission to play devil's advocate. And while when you're doing that, then you would be going through a process of trying to put into their head, the way that they having listened to them, trying to help them, imagine how the people in the other room are feeling and how the sense of their anger about whatever it is, is quite similar to that. And in talking to them about their ideal solution. And then trying to elicit some sense of, I hesitate to say sympathy, ultimately, you want some sympathy in a charged situation like that. So, it might take a while to get there, but at least a little bit of empathy. Yes.  Ari GronichRight. So, do you want sympathy or empathy?  Brian McKibbinWell, empathy will come first. In the end ,sympathy doesn't matter so much because well, it depends what solution you're looking for, you know, if you want you kto now, if you want the sort of solution where one set of people on one side marry their daughter to the other said, son, you probably need sympathy. But if you just want people to live together a little bit of empathy will do certainly will go a long way to get into some sort of agreed solution.  Ari Gronich14:50Okay so let's just I'm just breaking it down into the bits, right. So, you the learning about, we do the understanding this situation we do the asking of questions and repeating back the act of listening, repeating back what you're hearing. When a conflict like Palestine, Israel, right, we kind of have an idea of how people are feeling on one side, they're feeling rdepressedand oppressed and controlled, and like their land is being taken from them. On the other side, you got people who feel like, their entire world is always being attacked and destroyed. And they need a safe haven to be able to live and not, you know, have people wanting to kill them all the time. Right? So, you have these two different places where people are, and both sides vare ery valid. Right? So, now we have an understanding. Okay, so next, what where do you get to? How do you get from whining about the,the problems right? Into collaborating for solutions and successes?      Brian McKibbin16:01Yeah. well, you would have asked them a little bit further backward about what an ideal solution will look like. And then you'll have reality tested and play devil's advocate with that a little bit so that you might have knocked some of the totally unrealistic parts of what the ideal solution a bit like, well, you know, if you're talking about litigation, it comes down to numbers, but it'll help to not guide some of what, you know, the fantasy elements, the lawyer might have told them that we can get you because it's not mean, you know, we, you know, can go on to trial, and who knows, you might have the perfect judge. But in reality, it's very unlikely, you would sort of try to narrow that ideal solution into something that begins to vaguely look like something the other side could at least look at without totally freaking out. And you'll be generally, as a mediator, I'll be going from the room with the Palestinian people, to the room with the Jewish people. And as the process goes along, and we're talking about solutions, you would start to get to the place where you're hoping that they'll start to make an offer. And then you will start to talk to the other room about this offer. And the first offer will obviously be a bridge or two too far. But, you know, you put it to them totally neutrally, because I like to say as a mediator, I'm not. I'm not in favor. I'm not against anybody. I'm Omni.  Ari Gronich17:48Right, you have no steak. Brian McKibbin17:49Yeah, totally no steak. I'm not in any way biased. So, I will just put the offer, this is what they've said. Occasionally, I will ask them, Is it okay? To tell them this snippet of information, this sort of, if you like, I'm the neutral insider in both camps, so I can, I can help. And that's part of the negotiation process. And hopefully, if both rooms really want to find a solution, and again, that's kind of crucial you, you start the whole process with getting agreement that we're both here today to work really hard to find the solution, whatever it is. Ari Gronich18:33Okay, so now I'm going to take it a little bit further. So, you have two rooms of people with like, five people in each room. Say, Okay, so four of the people in each of those rooms, really like the solutions. One in each of those rooms is going to sabotage is like they're looking to sabotage. How do you get those people involved in the solution process? Because what I wee is like, you have the people who really want peace. The politicians,and the people who want power are the ones who have stifled in some way or another, the peace, and this is the systems in America, black and white. This is the systems everywhere else; you know that that divide us. So, when I'm looking at a group of people, and I see somebody who doesn't want to compromise who doesn't want to have an affect of solution, how do you create a solution that that is long lasting? When there's like those little elements on either side that that can't seem to let go.     Brian McKibbin19:58Sure, I mean, that that is the million-dollar question in our scenario here, isn't it? You know, when I'm litigating when I'm mediating litigation, it always comes down to numbers. And that's very convenient. Because that can be, you can make that as a sort of a non-emotive thing. It's just, you know, it's a trade. In our scenario, here, it's very difficult to somebody is going to be totally intransigent. I mean, mediation relies on goodwill, it's a process of building that goodwill, for people to engage in that if somebody's going to completely. If they're not going to engage with process at all, it's hard for you to move that, that final stone, I guess, the techniques that you would use is try to, try to gain their agreement, their agreement, I lied with the other people about what sorts of things they want, because that's a good technique. Insofar as, once people have stated a position I lied in, in front of people with witnesses, they don't like to go back on that. So, if you can move them towards some sort of common ground with the rest of their peers, then you might get some ultimately, though, if they're, if they're sued again, they're never going to want to come out. It's, it's difficult. And I guess, in our scenario, you know, that's kind of where we are. Having said that, you know, if you take northern islands as an example, you get, I mean, we northerner islands, you know, that it's still a naughty thing. If you, if you see at the moment, the still shenanigans go on, and but nevertheless, you know, the, the piece happened there where people stopped killing each other, so, or for the most part, at least. So, you know, that that was a massive, massive step forward. And it really required Ari Gronich22:12How did how did that happen? Brian McKibbin22:15Well, it happened over a period of years. So, the mediation idea is designed to happen in one day, I think that would be a, that would be a big, big trick to pull off in our scenario here. So, over a period of a much longer time, the trust that needed to be built was built in so far as each of those sides felt it was possible for them to make a move beyond anything they could have imagined before. So, for the IRA that would have been giving up their guns, under explosives and having that verifiably done on the other side. On the union aside, it was believing that was going to happen, and you know, they weren't going to, you know, they weren't when I was a child, you know, used to get these things they call all the terminology around the troubles even the troubles itself is so sort of Irishly euphemistic you know, the troubles, it sounds like a bit of an argument that you had with somebody over the fence, we used to have these things called bomb scares. So essentially, that was where somebody had planted a bomb in a shopping ccenteror something, and it was evacuated in a semi panic and you run away, just a bomb scare, I can remember things like that. So anyway, the other side were brought to a point where they could believe that those sorts of things and you know, the violence would stop, and they believed that it would. And then they had to also agree, or come to mindset that they, they were willing to, it's all about compromise the settlements, not about getting everything, you want, if it's going to happen. It's about finding something you can live with. And in the end, both sides agreed that it was it was worth people not dying, that that was a bigger prize than it was to hold on to weapons and an ideology that that required violence to achieve the result instead of a democratic means. On the other side, it was about trust that the democratic means was going to be the way forward rather than the violence, I guess. And that the process all the way along was taking them to that place where they could climb out of the trench and see the clear land in front of them instead of you know, this this obscured view that they had that made it difficult for them to believe. It was possible to get out of the trench. Ari Gronich25:03So, you know, here's like the bottom line of what I hear is the incentive. What are the incentives that you're offering for me to stop my behavior? And I must have gotten that right. So, if the incentives are the things that get people to change, right, let's go back to a mask or no mask like that, or some people, they will absolutely there's no incentive that you could give somebody who doesn't want to wear a mask to wear it. There's no incentive that you could give somebody who's afraid for their lives, and wears two or three masks, just to take off the mask right at that point. So how do we get those people who are never going to agree, never going to understand each other never going to be on the same page, to at least be in a place of understanding and not trying to control one or the other. Right? This is a big one these days, this ccanceledculture this where they call it virtue ssignaling I'm or morality ssignaling and so it's like, I got vaccinated, I didn't get vaccinated. I'm going to be really excited about having gotten vaccinated, I'm going to be really excited about having not done it right. This is virtue ssignaling How do we get these two people to just say, Yeah, you do you and I do me and we could both be really excited about who each other is, instead of the way that it's been. Brian McKibbin28:23Yeah. I mean, it's, I think, for me, it's, it comes back to the empathy again, you know, when you look at issues like that, or I mean, that the last American election was very like that, wasn't it? It seemed to this last sort of five years or so seems to have been a period of time where it's very polarized, you know, it's an either or, on whichever side you're standing, you know, the other side is demonized. And, and we seem to have lost that that empathy. You know, it's I don't know, whether it's the age that we live in, and the internet makes it easy to comment. And because you're not speaking to somebody face to face, you can say quite nasty things on your keyboard that you'd never say or, you know, unless you're really drunk or very mad. You ever say to somebody, somebody's face, unless you're expecting a fight, you know, a little bit like you do in your car, I guess, you know, you're sort of insulated mess. So, you can swear somebody in your past and there's just no consequence. I guess this is the thing. Anyway, the lack of empathy that I think that we, we have more often the past just as a natural sort of way of being. I think if we're going to alleviate this polarization, you know, we all have common interests and shared goals mean, in terms of masks or not masks, I mean, one place you could start is that, you know, I was gonna say nobody wants anybody to die, I suppose sometimes, at the far ends of the polarization, that's maybe not all, totally accurate. But by and large, you know, nobody wants anybody else to die. So and so that's, that's maybe something you can agree on. And I guess that's the sort of thing that you start to try and put together as a set of things that everybody can agree that, you know, we want our kids to be safe, and we want them schools to be safe, and workplaces and for people not to be in fear. And people don't generally like to fight, you know. So, there's a lot of shared values around stuff like that, but it all of them require a little bit of empathy. Because if you can't find any shred of, of something, or you could care at all about the other person, it's going to be difficult to stop that that sort of animosity, I think.   Ari Gronich31:15Right. So, as a mediator, you know, you've got to be well aware of human emotions and the things that drive people forward. This show is all about creating a new tomorrow and activating our vision for a better world. You did that when you, you know, got caught up in the lockup and decided I want to become an author, while I'm sitting here waiting to you know, have things to mediate. And so, you wrote a book about a children's book about kind of what you do in mediation. So, why don't you just like, let's talk about kids, coz kids are going through amazing amounts of bullying, online, cyber bullying, and things like that. And I want to get to that kid, because you did write a book about, you know, children's books. So how do we teach? I have a seven-year-old, how do I teach my son? He's already pretty empathetic, right? But how do I teach him how to mediate in his own mind? Right? How to create that mediation mindset in his own mind. Now, so that when he's an adult, he it's in second nature to him to be in that state of empathy? how could other parents do that as well? Brian McKibbin32:44I think, um, I mean, I just said, children are much better disposed and some adults to forgive and forget, and, you know, to make friends again, you know, you can see when they, when they fall out and have a fight, you know, they can be best friends in a few minutes. Maybe you have an ice cream or something. I guess, with that, as an example, you know, it's a shared experience that brings them back together and makes them happy again, I think, I would say for children, it's very good for them in general to, you know, to excite their curiosity about things. And one of the ways to do that, is to have them imagine how other people feel about this, or that. And I think that's the sort of headspace that you want them to inhabit, because that's the kind of place where, if, you know, if they're angry at someone, but they can start to perceive why that person may have acted the way that they did, and have a little bit of empathy or even sympathy with that, then they can't remain engaged with the anger and I think somewhere there is the answer to helping them be, you know, better adults and calmer, gentler, happier, people. Ari Gronich34:19Awesome. So, talk to us a little bit about, you know, the few lessons in this book Ziggy loves sausage, and you know, I want to end I always end the show with three tips and tricks and things that people can do to activate their vision to make a better world to have a better world. And so, why don't you talk about Ziggy love sausage in the end the philosophies and things that will help others to create their new tomorrow and activate their vision for a better world. Brian McKibbin34:50Okay, thank you. Well, Ziggy love sausages is about. It's about a little quest that this stacks and goes on but ultimately, he goes on it because he makes a promise to a friend to help them right along the way he has temptations to overcome. That's the tasty food stuffs that he has to ignore to, to get his goal, he has a little help getting his goal. Because basically, because he's a good hearted little creature, and there's a, there's a fairy that decides he deserves a little bit of help for that, then when he accomplishes the goal, and he returns this item to its rightful owner, again, ignoring the temptations along the way back, he's rewarded with a sausage, and the payoff line is that there's nothing the sausage dog loves more than sausages, even though he loves all this other stuff. So, it's about keeping your promises and being a good person, I guess. And the idea that there's happiness in, in that kind of mindset, you know, it's similar, I guess, to, you know, Christmas, the joys and the giving stuff rather than receiving it really, isn't it? So, I guess that's the lesson in the book, and something that I hope parents would want the kids to take away that, you know, selflessness is better than selfishness. Ari Gronich36:31Okay, so ffulfillmentfrom giving as awesome. Is there anything else that you'd like to leave the audience with? How they could, you know, maybe better mediate themselves? How can they understand themselves more, thereby understand others more? What kind of questions can they ask themselves to get to that point? So, I just want to give the audience a little bit more love so they can really activate their visions. Brian McKibbin37:03Well, I mean, ultimately, we all want to be happy. And I think that, you know, we spend a lot of time in the world today, looking at screens and seeing, I mean, the news wants to you know, the news is, is the bad news industry, really not the good news industry, isn't it, there's, it's, you know, you get higher ratings with the angst than you do with sunflowers. I would say to people that I think one thing is true. And with the kids as well as to try and go outside and see nature, because nature just is natures got, you know, no angst, if you go into the forest, the trees are, are there and they're magnificent, and beautiful, and they're not. They're not fighting, it's very difficult to be angry in a forest after a while. If you're with your child, the child has to start to be fascinated with nature and forget about his smartphone and his computer games. And I think that's, that's a great way just go in and walk in nature. And it's, it's hard to hold on to that anger. And in the doing of that your head will clear a little as well of the angst or the anger or whatever it was that that made you go outside to get a bit of relief from that. And I think I think we still do that. I've been trying to do that every day, since the pandemic happened, and I find it really useful. That that would be my top to go out into nature. So, its good. Ari Gronich38:39Thank you so much for being here, Brian. I really appreciate all your, your wisdom, your ability to pivot and show that resilience as well in the face of, you know, what we've been going through is amazing and commendable. And so, I really appreciate you being on the show. Brian McKibbin38:57It's been my great pleasure. Thank you.

Jodi Woelkerling is a Leadership & Executive Coach & Trainer who specializes in assisting individuals & workplaces to better manage & overcome stress and its effects. Jodi is the owner of Jodi Woelkerling Enterprises where she coaches people on how to be resilient leaders. Jodi is also the author of World Class Leadership. Jodi is passionate about using her knowledge and experience to assist businesses to build an enduring resilient culture at the whole culture level, the various levels of leadership within the business and at the individual level, so that the business as a whole and the individuals within the business can experience the enormous benefits of an enduring resilient culture.Highlight the emotional resilience required to use and embrace your strengths and effectively manage challenging behaviors.===================================Ari Gronich0:03Welcome back to another episode of create a new tomorrow I am your host Ari Gronich. And today I have with me Jodie W. Jodie is a resilience expert and yes, I said W cuz I cannot pronounce this wonderful Australian last name. She's a resilience expert and is really fascinated with teaching others how to experience a resilient life. So, Jodi, I'm going to let you tell a little bit about yourself and what it is that you do and why you do it. And let's let the audience know, what is it about resilience that makes you tick?Jodi Woelkerling0:42Yep. Beautiful. Thank you for having me on Ari. So what I focus on, as I said, as you said, is resilience. So that's resilience from people building their own resilience. And it's also from leaders building their own resilience, but also leading in a way that…Ari Gronich1:00Let's define resilience for a second. Jodi Woelkerling1:03Cool, cool, cool. So I look at resilience in two kind of ways. So the first way is as much as possible, staying calm, when things happen in your life. So we're talking about kids a minute or two ago. So just say that the kids are fighting, you're trying to get ready for work, but they're fighting in to get food organized, or whatever. So there's certain stressors in life as much as possible, staying in that state of calm, and there's various things you can do to help facilitate that. But the reality is, we're all human. And very few people on the planet live in a state of Zen, 24, seven. So the other side of it is when we are actually feeling stressed and resilience is being tested, recognizing that sooner rather than later, and bringing ourselves back to a calm state as quickly as possible, because that second side recognizing it and then bring back to calm is..yeah, critical. critical turning point, yeah.Ari Gronich2:17Okay. So why do you think people should be more aware of how resilience works in their own lives? And, you know, both personal business social, but what do you think? Why do you think it's important for people even recognize whether they're resilient or not?Jodi Woelkerling2:33Yep, absolutely. So there's a couple of different reasons why it's really, really important to start with, it's linked with a lot of health issues. Webmd.com, I think said between 70 and 95% of doctor's visits per hour, I'd have to verify that, but I'm pretty sure it was between 70 and 95. They said doctor's visits are somehow related to stress. So that's either directly like pester does to the doctor says I'm stressed, can you help me or indirect because there's a lot of long term and I'm not medical qualified, but so please don't take this as advice. But there are a lot of long term health issues with being in a state of stress, because the state of stress changes things physiologically in it. So things like blood flow to the to the, the core organs, doesn't go as well, because if we're living in that stress state, we're living in fight or flight, the blood flow goes to the extremities, so and there's a whole lot of other physiological feeds. So… Ari Gronich3:39Hold on a second. So it sounds like you're talking about emotional resilience as the only form of resilience that we're talking about in this context, so I just want to I want to make sure that I'm being correct. Are we only talking about emotional resilience? Are we talking about physical resilience, financial resilience, we're talking about other forms of resilience?Jodi Woelkerling4:03Okay, it's a good it's a good question. So my focus you've correctly picked is more on the emotional resilience. But things like you said financial resilience, making sure you've got like a buffer that you can fall back on, if things go bad, that sort of stuff. Yes, does is important. And strangely enough, they're all kind of intermingled. So if you have resiliency built into your relationships in your life, it means that you handle stressors in your life better and there's probably not as many stressors so yeah, but you're definitely picked it definitely my focus is more emotional resilience.Ari Gronich4:41Okay, so so let's get really deep and dark into the dirt of resilience, emotional resilience. So let's just go through a mass of litany of traumas that are possible, right betrayal, sexual abuse, physical abuse, abandonment, feeling not worthy, shame, right? All these things. So what benefit to those things? Does being resilient have?Jodi Woelkerling5:17So questionnaires Are you talking about when those events are happening? Are you are you talking about the effect of those events on your life?Ari Gronich5:26All of the above, right? So you have an events, you have something everybody's had a series of something that's occurred to them in life, right? And I guess what, what we're talking about is the benefit of having a resilient emotional outlook. So you said we're talking about emotional resilience. And I like to make sure that the audience has actionable things, right, that they can do when they leave for that. So I want to be just really clear and go down into the dirt of the matter. So when is resilience important? It's To me, it's not important. If everything is going well, in life, right? resilience is not as important if everything is going a Okay, it's only really important when we're challenged. And so that's what I'm getting to you is what are the benefits of resilience? In your personal your life? Right? When you've had all of these tragedies, all these experiences of life?Jodi Woelkerling6:27Yep. So if I go back to why is it important, so I talked about the health stuff, it also has a big impact on how we function intellectually. So one of the physiological things, when we're feeling stressed is the thinking part of our brain doesn't function as well. So having resilience and being able to stay calm, to draw back to you in the moment, something's happening, how do I was an advantage is in the moment, if you are feeling stressed, the functioning part of your thinking part of the brain is impaired. So that is often when people make decisions that may not be for their best. And they also may do things like I don't know, just say that there's a there's a stress at work, they may act and yell at somebody at work or act in a way that they would prefer not to, because they're acting out of that emotional state. So in the moment, it's important because it's keeping you more in that logical state, and you are more likely to respond in a way that is better for you. short and long term. Does that answer your question? Ari Gronich7:43So, I'm gonna just break down your answer and physiological terms a little bit, right? So stress triggers your parasympathetic and sympathetic nervous system to go into fight or flight. When you're in fight or flight, all of the blood goes from the main part of your organs into your extremities, so that you can run so that you can flee so that you can do something other than or stop other than processing food, processing nutrients, you're not doing any of that stuff, you're no longer processing and your organs, you're literally in fight or flight. When you're in that state. At a regular chronic level, you become in chronic pain you be you begin to develop chronic stress levels, you're talking about resilience as a mediating factor to the stress levels, right? So the resilience emotional resilience is techniques and tools that you could use to I would imagine to breathe to meditate to do things to calm that central nervous system so that you're not in fight or flight Am I correct it all the things that I've said so far translate words. Am I anything. Jodi Woelkerling9:01What I'm going to do with your permission is break it down a little bit more and talk about how I work with people, because I think that may be given a little bit more..Ari Gronich9:10I'd rather not do that first, because I don't want to talk about how you work with people, right? I'm not so much interested in how we work with people as much as the direct benefits. So at the moment of what is it that resilience is what it does, how it works in the body physiologically, and then we could go to some tips and tricks and things that people can do in order to get into a state of resilience, instead of a state of stress or a state the state of fight or flight. Okay. So down and dirty on the deep part of what benefits we get from resilience. So what you're saying, if I'm hearing you correctly is that the blood is now we're going to rush back into the organs, the body is going to start going moving into a homeostasis place what benefit does that give the body?Jodi Woelkerling10:12It means that it functions the way it's supposed to. So a good example is the gaps in the digestive system. So it depends it changes in its different. The way it sort of, as I said, Please, please, I am not medically trained on resilience, life coach, help coach trained, so please don't take this as medical advice. But one of the common things that people experience when they're going through prolonged stress is issues with their digestion. And that can be all different parts of your digestive from the top part where you get reflux and heartburn, way down to irritable bowel and that sort of stuff. So your whole digestive system. One of the things that happens when people are stressed is this, this area can be really affected. So it means that you're in less comfort, because some of those things are really uncomfortable and unpleasant. And it can mean that your body's not working properly to digest and to take up the nutrients of your food. So hence the health side of it. So digestion is just one of them. But it's probably one of the most common ones. It also living in that fight or flight does things like your immune system doesn't work as well. So you're not able to fight off infections as well. So the in essence, the functioning of those core organs in your body that it that other vital organs for your body running well don't work as well, because there's less blood flow in them. Because if you go back to the origins of the stress response, as you said, like the fight or flight, it is the body going, Okay, I'm in a life or death situation, what's the best chance of me surviving this life or death situation. So if you think back, caveman times, walk around a corner, there's a saber toothed tiger, your body or is very, it's actually a really cool body system. And it makes a lot of sense in that I need to get out of this. In the moment. Go my blood flow goes through my arms or legs so I can fight flight or freeze best to give him the best chance of survival. But modern life there's very few life or death situations maybe a car crash, maybe I don’t know you come across somebody in the street who has ill intent. But really in the scheme of everyday life. Now there's very few in the moment life or death. So your body's reacting, though as if you are rich, it means that Yeah, the functioning of those core things that keep you healthy and well and keep the body functioning well. Don't work as well.Ari Gronich13:01So does resilience fade through time? And if so, how can somebody consistently practice resilience so that it doesn't fade? So that actually builds?Jodi Woelkerling13:15An interesting question, the fighting? I think it may it requires in order for it to be retained some sort of consistent practices, some sort of consistent awareness of it. So I'm not sure if that answers whether it fades, but it requires that ongoing thing if somebody consistently is doing things in their life to help it. I can't imagine it would fade. It obviously gets tested to various degrees at different stages in you mentioned some examples. So people are going for a marriage breakup, they've lost their job, they've been having a health concern. Yeah, it gets tested to different stages, but I can't imagine it would fade on at time. What was the second part of your question Ari?Ari Gronich14:01The second part is consistent practices that helped to build resilience? And also, is there a point where resilience becomes a bad thing or a negative thing? Like persistence can become obsession, right? So I can be persistent or I could be obsessive about something. Can resilience have a bad point or a negative connotation to it? Jodi Woelkerling14:27It's interesting. It's something I've never contemplated, um, my gut says, I don't think so. But I've never contemplated it. If you go back, like I said, there's very few people in the world who are who live in a state of Zen. There's a handful, so maybe like Yogi in India, or in a Buddhist monastery somewhere or somewhere. They are often able to deal with things like physical stressors or all that sort of stuff. I can't imagine there's a bad side to it. But to be honest, you've asked a really good question, because it's not something I've ever thought about. So my gut says, No, there's not a bad side.Ari Gronich15:13To resilience. No. So how is how is resilience related to mental health? And if there's no like, bad side to how is it related to mental health? Jodi Woelkerling15:27Very closely related. So if you're able to stay in that state of calm and able to process things, and not, there's a difference between appearing to become and appearing to deal with things well, versus actually being calm, there's a lot of people who put on very good facade, especially in places like corporate world, but actually in yourself, being able to stay calm when things go on. Yeah, it's, it means that you are better able to cope with the things in your in your life without adversely affecting you, as I said before.Ari Gronich16:09So I'm gonna challenge you for a second because I keep hearing something sad in a way that that kind of strikes me, it appears to me that your version of resilience is actually just a version of meditation or stress relief or calm, and not necessarily resilience. So it's to me I'll just, you know, go to me resilience is something crappy happens. And I'm going to bounce back, and it may take me a little bit, but I'm going to bounce back, I'm going to be resilient, I'm going to adapt to the situation, I may not be combed through it, I may not be, I may not be no stress about it, I may have a ton of stress, not be calm at all. But I'm resilient. And I will bounce back and I will make headway. And I will get ahead, right. So that's, that's where I guess I'm struggling in internally on the definition, because it doesn't sound like we have the same definition of resilience. The definition I'm hearing is one of like meditation and calm.Jodi Woelkerling17:21It's part of it. But like the part that you just said, with your example, part of which, I talked about is mindset. So the stuff you're talking about his mindset is things happen in life, how am I going to mentally process that and deal with that in a way that is gonna give me the best outcome long term. So I do cover that we just haven't covered that in this conversation.Ari Gronich17:51Okay, that sounds like strategy, still not resilience. See, to me, that sounds like a strategy for resiliency. Right?Jodi Woelkerling18:00Mindset is a strategy, but it is also extremely practical. So, for example, to go back to you talking about something happens. So just say, I don't know you're walking along the street, and you get mad. That's a real stressor in in your life. And it's something where you can mindset, you can go into victim mode, and woe is me, and I'm so unlucky, and the world's out to get me or you can do like usage. Go, okay, well, that sucked. I need to do X, Y, and Z. So it might be replaced the credit cards, that might be whatever. And in the end, is there anything that this is actually given to him, which is an interesting twist on better things in life, I've done that a lot with people who have long term effects because of trauma. But please don't do that with other people. If you do that with somebody else, and you're not really careful how you do it, you'll get them off site very quickly, but that's a side point. But in yourself, if you look at that, something like I've been much, and you go, Okay, I guess it's such, but I need to do X, Y, and Z and I may need to have medical or emotional care x, y and Z. But if I do that, and if I go through the steps of processing it and talking about it, and changing my perspective on it, and maybe going okay, well what did it actually teach me something? Did it teach me how to handle myself in really difficult situations? It can actually that mindset shift can make a huge difference. And probably one of the most common examples I see of this as our leaders of businesses. The reason I say that is leading a business is something where your resilience is tested constantly. You're generally in charge of people who you have various relationships with. You're working with stakeholders. So that could be customers, employees, suppliers, possibly shareholders policy and possibly a board of director, you're dealing with market forces that change all the time and are often largely out of your control. And I could go on that being a head of a business is extremely testing to your resilience. So, by developing your resilience, and you look at any of the really good leaders in the world, they are able to, over a long period of time to look at those challenges that come up and be able to handle them in a way that gives them and the organization the best chance of dealing within moving beyond those stresses. So yes, I agree with you that meditation and that sort of stuff is part of it. But it's also how you deal with those things that that come up, because as you're absolutely right. Everybody goes through issues, it changes the individual what the issue is, but yeah, it's also being able to deal with it. And for it to not be a long-term issue and not to be something that long term is going to be detrimental to you. Does that make sense? Or less likely to be detrimental?Ari Gronich21:22Absolutely. So, I just went, and I looked up the actual definition of the word. So, I just wanted to kind come to a place where we could get this capacity to recover quickly, from difficulties toughness, the often-remarkable resilience of so many British institutions, that's the sentence that goes with it, the ability of a substance or object is spring back into shape, elasticity, nylon is an excellent wearability and resilience. So, it bounces back into shape. So if resilience kind of means bouncing back into shape, right? Toughness, being able to go back to where you were after being stretched. Right? Um, let me let me ask you another question that is one I just thought of, is resilience good? If it puts you right back into the shape, you're in? Or do we want resilience to remold and reshape us into a more opportune up, you know, opportune version of like, let's say you were a rubber band, right? So, we pull a rubber band, it bounces back to where it was, eventually, it either gets brittle or it snaps, right? We want to be able to stretch without snapping, so to speak, to me, that's what resilience is the stretch without the snap. Jodi Woelkerling23:00It's a really, good question. You want to as a human being, be constantly developing and growing. So, if you take the thing of go back to the way you were before, you want to be able to Okay, I've dealt with this, we'll go back to the being mud situation. I want to be able to deal with this particular awful event in my life, to be able to better handle the next thing that happens in my life. So yeah, one of the goals of life is always to be constantly growing and developing and building our resilience means that we are more likely to the next stressor that happens in our life, be able to handle it better.Ari Gronich23:49You know, it's funny, I was just thinking about it and martial arts. You hit something long enough, and your bones become like flexible steel, the matrix inside of the bone becomes like a massively strong web, it forges your bones into a flexible, like steel substance it strengthens creates the flexibility so that it snaps less, you know, it doesn't break as easily and so on. And it takes a lot of hitting a lot of a lot of pounding a lot of damage to create that much strength. A lot of forging if we look at just like the ancient steel swords, it was like 600 folds of hammer and fold and hammer and fold to strengthen that steel. So, resilience is a lot about being able to go through the fire being forged, so to speak. So, when resilience fails, what should somebody do? I mean. Let's say you've been forged, and then all of a sudden, you just get like, cool too quick and you shatter a little bit, right? Now what? How do we get back to that resilient place we just were?Jodi Woelkerling25:15Well, um, when I go back to when I talked about the two parts of the resilience is there are times when, when we're not in zen, and our resilience is tested. So self-awareness is the first part of it, because I find so many people aren't even aware that their resilience has been tested. And that emotional outburst or whatever is going on has come from that place of lack of resilience and not being in that state of calm. So self-awareness is a huge part of it, of being able to spot it in yourself. I mean, that's, you talk about mental health, that's a lot of mental health stuff is he can't overturn something and make it better, unless you're aware of it. So, self-awareness is definitely a huge part. And then it's a case of knowing yourself and knowing what is it that I need in the moment. So, I'll take another example that causes people stress, marriage breakups, very, very common one, but it's often for a lot of people, one of the most stressful events in their life. So, people, when they're going through marriage, breakups can sometimes behave in ways that they really, objectively later wouldn't have liked to. So, and they can be all sorts of examples of that with outbursts and stuff that's not disclosed, that should be in all sorts of things. Recognizing that you're not working for my best state at the moment and knowing yourself enough so that you can do things to bring yourself back to a good state. Does that mean I need to take a week off of work and be by myself to reset? Does it mean I have to I would, I want to seek outside help, whether that is talking to friends, talking to a counselor, being kind of self-aware, and taking those steps needed in order to get yourself back to calm and that's going to be very individual, for different people. That's just a couple of examples like the take time off.Ari Gronich27:27Right? So let me let me take this down a darker path that we start talking in our pre interview a little bit about the pressure cooker, that is the world right now. And, you know, we both had some thoughts about this pressure cooker, that's how I describe it I describe the world right now is basically we're like trapped, and they're trapping us more trying to keep us contained more, and it's a pressure cooker, and eventually, you know, we're going to explode. And that's just the nature of a pressure cooker. So, without getting to the deep pain of war, the deep pain of brutal, you know, civil unrest. What can we do now to build personal resilience, and then group resilience around the concept of what we're going through as a world you know, you and I talked a lot, a little bit about it, but I'd like, I'd like the audience to hear some of what you had said.Jodi Woelkerling28:51Yep. Um, it's such an enormous issue at the moment. So in terms of your own personal resilience, knowing yourself spotting when it's being tested, really listening to your own inner voice of what you need, and taking steps to help yourself so even if I mean Victoria in Australia, and we've been one of the most lockdown parts of the world, and yes, what you can, what you are allowed to do is a lot more legally allowed to do is a lot more restricted. But there's still things that you can do in yourself. So again, it goes back to the knowing yourself being self-aware, and actually making yourself a priority and taking those steps to help yourself so for me, for example, walking is a big one. So, taking time and making sure I allocate time to actually go for a walk, I have bush land near me and spend some time in nature and that sort of stuff. So that's from a personal side and having, this without going too much into rabbit hole system, things that are happening that are really concerning. But there's some things that are majorly concerning for people, in terms of you said of the civil rights, their body sovereignty, their ability to be able to earn a living for some people. I mean, if you were working in the travel industry over the last year, your ability to earn a living would have been seriously affected. knowing yourself and taking steps in yourself to bring yourself back to the status. And I often find it's very easy. And I've seen a lot of it in this environment of wanting to bury your head in the sand and almost hand over your decisions in your thinking process to someone else's sin. A lot of people do that.Jodi Woelkerling31:10I'm sort of trying to work out how to actually put this. It's almost like the most resilient people I see are often the people who've gone through bad stuff, and they see the bad stuff. So, they see some of the very concerning patterns that are going on. And they're trying to operate from a place of keeping themselves okay and descend a little bit. Woohoo, to operate from a place of love and look at people who are who may because there's been one thing that's happened in this environment is a lot of division. And a lot of people talk about cancel culture and that sort of stuff, a lot of tensions with people who they weren't previously tensions with. So, the people from my perspective, who I see handling this with the most kind of logical, go back to the word Zen kind of way they stay. They're aware of in themselves, they see the patterns of what's going on. And they're coming from that place of love. And sometimes from that place of action in terms of dealing with it. So, there's certain legal people in the world, there's this, there's people who are really seriously fighting this. So though, not sure if I'm answering your question.Ari Gronich32:34That's okay. I'll get there. So, we worked around the rabbit hole, we want to dive into the rabbit hole. So stop beating around the bush, just go into the rabbit hole, where you really want to speak. You and I talked about this? I know what you had said to me.Jodi Woelkerling32:58Yeah. Yeah. So which particular rabbit hole you referring to? Ari Gronich33:03Well, we're talking about pressure cooker, we're talking about resilience, right? So, the pressure cooker is that the world is locking us up. And if we don't do something, as a person, as an individual, and as a community together, we're going to explode, right? So, if I'm going to try to avoid the explosion, or at least limit the amount of explosion and steam that can come out, then what am I going to do to be resilient? What am I going to do in order as a community to let off the scene without it becoming a violent expression?Jodi Woelkerling33:41Yep. Again, I'm going to go back to the knowing yourself developing your own self resilience. Ari Gronich33:48So with knowing yourself part. There's a lot of people who have never heard that statement. They've never heard the statement of becoming self-aware. That would be that would be woowoo. Enough for somebody they don't they've never heard I want to, why would they have never seen a mirror and seeing it as something other than a place to take a selfie? Right? So, there's an awareness of self-awareness that doesn't exist. I think for a lot of people, like a majority of people have no idea what self-awareness is. So, I want to take you away from that term. And just like let's define that out so that somebody who's listening who doesn't maybe know what that means can say, Okay, I want to become whatever that is that she just said, what do I do to do that? And why is it that I'm not that.Jodi Woelkerling34:44So often it takes an outside person to help you with this process, not for everybody. But this is where coaches and coaches are different to counselors in that they will do similar to what you're doing is a little bit of challenge and push outside of comfort zones. And notice that you're doing. I can tell I'm often for somebody who is really unaware, having an outside person will help them develop that in themselves. But so being self-aware is things like knowing your triggers, knowing your automatic reactions, realizing that is actually a choice, you actually choose to do that whether you're conscious of it or not. It's having the realization that just because I think it doesn't make it real. Because we always have this constant voice going around in our head, just because we think it doesn't mean it's the reality. So, people can develop in themselves. And there's, there's ways to do that. But for a lot of people, especially somebody who, as you said that the selfie, yeah, if they want to develop that it often would take a coach and an outside person to actually help them develop that in themselves. And why would they do that? It means that they can react at my own question, it means that they can react more from more from what is true to themselves, and what they really want in their soul rather than from automatic response. So, for example, I mentioned before, there's a lot of division happening now. Most people, and probably sounds Woohoo, but my theory is most people want love and connection in their life. And there's things that happen that mean that they push that away, but at our core, most people want love and connection. But if you are reacting with so just say there's somebody who has a different opinion to you or is reacting to what's going on in different ways to you. And your reaction to them, is aggression and disapproval and judgment. You're acting from either triggers a habitual response, a state of fear. There's all sorts of reasons why people are doing that at the moment. I mean, yeah. If they were self-aware, they will be aware that that's what they're doing, that they're maybe not reacting in a way that is true. coherence with who in their core they want to be.Ari Gronich37:42Right? So, I'm gonna, take this to Facebook, right? We're going to Facebook now. And somebody has written another something about something that just, I just am just so triggered by her. How do I do what you just said? I don't cancel culture. And I don't want to be the person who's triggered so I'm going to start attacking that person on their on their own posts, right? What do I do? What do I do? I'm triggered.Jodi Woelkerling38:22It's interesting, because I had this happened to me recently. And my response to it was, there's too much of this. My life's too short, and I stopped using Facebook. I use it for a little bit of this and it wasn't the first time it was just like the final straw. I use it for posting my business stuff. But otherwise, I pretty much don't use it anymore. So yeah, it's about what I did was go okay. There is no point arguing with this person or stating my point. Again. Ari Gronich38:59I'm not talking about you, I'm talking about the person who's triggered by your post, you post something. I'm triggered by your post. Who I do. To not be the person that is trolling to not be the person that is just reacting to every post that I don't agree with that, you know, like, that's actually becoming self-aware and saying, holy crap, I just got triggered by some random person's post. And I'm not going to do what I normally do and, you know, shout my, you know, trigger all over the other person, I'm going to be resilient. I'm going to figure out why this trigger is triggering me and I'm going to figure out what's causing me to have that reaction, right. So, the question that I'm asking you is, how does somebody go about realizing that they're being that they are the troll realizing that like, if everybody's the troll. Everybody, because you're the troll for your opinion, right? So if you're the troll for your opinion, and you're doing something where you want to cancel or you want to cut off, or you want to stop the trigger, right? So, so here's my thing, I don't want to stop the trigger, I want to stop my response to the trigger. That's how I want to be resilient. Cuz there's going to be triggers for my whole life that I'm not going to be able to stop, right? So I want to be resilient. And I want to stop my reaction to the triggers.Jodi Woelkerling0:05So I guess why went to me is because that's exactly what I did. So I was triggered by her response. And I went, Okay, what and try to work from that logical part of the brain? How can I respond to this for one response is his attack back? And obviously, that's you're saying what you don't want to do? And work. Okay, so what's a better solution to this? Is this something that I need to process in some way, by talking to somebody who comes from the same path as me? Do I need to scribble it down in a journal, process it in a way that you're not operating out of that emotional triggered state, because to me, that's the key. If you're acting on almost like survival type of emotions, which I think is what's happening with a lot of these tensions that are going on. People have their map of the world, which may be very, very different to person x, who's responded to the Facebook post. Basically, working in a way that you can process that you're not working from that emotional state. So again, if we're going to talk about the example with me, what I did was back off and not respond. And yes, I was emotionally triggered. But by pretty much went through a process in myself of almost decoding and I didn't journal actually mentally processed it myself and probably talked a little bit out loud to myself and that sort of stuff. So, process in a way that you're not working from that emotionally triggered state. Because that emotionally triggered state, you're not going to work in the most logical way.Ari Gronich1:54Yeah. And I'm just going to add one thing to that is typically taking yourself out of it like a third person, so treating yourself like you're a third person in the situation. Why does Ari feel that way?Jodi

Here with us today is Jason Szeftel. He is an expert with China politics. Listen how we tackle issues regarding force labor and many more.======================================Ari Gronich0:25Welcome back to another episode of creating a new tomorrow. I'm your host, Ari Gronich. And today I have with me Jason Szeftel. Jason is an expert in China politics. He is a writer, a podcaster, and a consultant. He's been in the world of sustainability. And I'm really excited to have a conversation with him about all of that, because, you know, this world we're living in is changing. And we are creating a new tomorrow today and activating our vision for a better world. And Jason might have some good ways for you to do that. And, you know, relationships with the rest of the world. Jason, welcome to the show.Jason Szeftel1:45Thanks, Ari. I'm glad to be here.Ari Gronich1:49Why don't you tell us a little bit about your background, how you got started in, in the relationship with China, and some of your sustainability and those kinds of things. your background?Jason Szeftel2:02Yeah, sure. My China angle for me goes back a long time, probably around 20 years. But I was really, really got interested in China around when 911 and the Iraq war. And all of that really started. That was very curious about not even curious, I was kind of worried and curious and tense and nervous, wondering what was going on in the world, are we going to see with China, the same sort of bizarre miscalculations and hysterical reactions we saw with the US in Iraq and Afghanistan. And then here we are 20 years later, and we've kind of fled with our tail tucked between our legs. And over that time, I just wanted to learn what was really going on in China, what the country was really about what to do with a country that's so large and complex. And we had to understand we have to really understand it, if you want to have any sort of way to get our hands around where it's going and where it comes from. Really. And then yeah, so I started I went, I learned Chinese. In college, I got a scholarship to study in China, in Beijing, at Beijing University. There, I learned about various systems. Actually, that's where a lot of the sustainability stuff came in. I was really interested early on, in how are we developing the world today? How, what systems what electrical types of systems are we building, sustainable water systems, transportation systems, all of this. And when I was actually in China, I was studying their transportation networks, agricultural systems, their demography, all of those inputs that kind of give us the societies that we live in. I was just very curious where that was going. And yeah, at the time, that was the, you know, 2010 to 2015, I was in and out of China, most of the time. And that was where that was kind of the heyday for me of sustainability, and what kind of sustainable future we were going to build. And I actually learned a lot of things that kind of set me against a lot of the mainstream about how would we would get that done? And what would work and what wouldn't work? And yeah, so I've just been kind of putting some pieces together, trying to figure out what could work and what we could do, and then trying to share it with people.Ari Gronich4:00Awesome. So you know, this show is all about going against the mainstream. So let's talk about a little bit of what the mainstream solutions are. And what you've found, are the flaws in those systems, and you know, how they can be improved?Jason Szeftel4:17Sure, well, right now, the two main systems from a sort of renewable energy perspective, it could just take this sort of green energy, which is very important, since the Industrial Revolution, you need energy to run society to run any of these civilizations, any of these industrial systems. And we've typically ran on fossil fuels, coal, oil, natural gas, and everyone, every where's talking about how we're going to get rid of them. And the main two that we've come up with are basically wind turbines, wind energy, and then solar energy with solar panels. And these two things are awesome. I have nothing against them. I think they're very cool. But the issue is that most of the world, the vast majority of the world does not have the solar irradiation you need or the wind speed, height and consistency that you need to have panels, I mean startup panels or turbines running. So if you sort of map it out, and you look at the sort of places where you have the right solar conditions, or at certain conditions that radiation you need, or the right wind conditions, to a very small percentage of the world. And you if you put that next to the places that have the population centers nearby, it's tough otherwise, you have to build very, very large transmission systems. And in the United States, for example, it's very tough to build a single transmission line, it can take decades, it can take 10,15 years. And so, red tape, but a lot of things, it could be environmental things, you could be crossing a lot of preserve, you know, sort of habitats that need to be preserved or endangered species, it can cross through tribal lands, red tape, and then yeah, and then there's increasing backlash from a lot of rural areas. So in California, the two oldest areas for one of the tools areas for wind and solar energy is near Palm Springs. And people in Palm Springs now see a lot of the solar and wind energy production as almost industrializing the landscape. So they don't want to see wind turbines, as far as the eye can see that I want solar panels on all land surrounding them. And it's a real challenge. So that's particularly on the left, where there's so much investment in these two technologies, there's ever more competing interests. And it's interesting that these are both environmental versus environmental, environmental versus humanitarian, environmental versus sometimes racial or other other justice issues.Ari Gronich6:38So when it comes to those two, right, we're not talking about something that I've thought of as a great source of energy for years, which is wave energy, right, the flowing of waves, so they're constantly coming into shore, there is a way to harness that energy, right. But we're not talking about that as far as like a main kind of energy source. The other thing that comes to mind with regards to things like the wind turbines, right, I remember reading, this is maybe 12, 13 years ago, and a Popular Science magazine was a wind turbine that was horizontal. So instead of vertically spinning, it's been horizontal and spun on basically a fulcrum. So there was very little resistance. So it was like a three mile per hour breeze that would cause it to generate energy, which is almost nothing and can be found almost everywhere. Yet, those kinds of newer forms of the old technology still aren't being adopted, right? The solar panels are just starting to undergo transformation in their technology as well. To make you know them less expensive. So here's my question, the point of that rant is, when it comes to these things, how quickly can we move with technology if we got out of our own way, rather than holding technology back due to money concerns and other things like that?Jason Szeftel8:31Yeah, it's an open question. But even you bring up a really good point, that there are different styles of these sorts of technologies, and some of them aren't being considered as much. A big reason why is that? It's a question of scale, and centralization, and a lot of ways. So the large solar and wind companies are just as invested in controlling these resources as a typical fossil fuel company, oil company is. So they want to build giant wind farms. And giant solar farms. Because it gives you scale, it gives you a large size. They're not as interested in doing small micro local sorts of things. There's a big battle going on between should we have giant, giant transmission lines all over the world and all over the country in sort of take advantage of the great wind corridors in the center of the country and sort of shift the energy out, you know, and take advantage of, you know, the Southwest, the United States for solar, or should we try and do this in a more diffuse distributed way, where you have little, little power plants everywhere? I mean that's a big question. Yeah, I mean, that's just one of the things we always got to remember. It's trillions of dollars to replace the grid. And it brings up real questions about reliability, about who runs it, how the systems work, because they're not meant for solar panels on every house. That's not how they're designed. And we'll see where it goes. But you also bring up the question of the tech, the actual, how far can we go? With the technologies we have and so, on solar panels, there's about there's an efficiency threshold, we really not gonna be able to go beyond it. But it's very good, I mean, it's very good. And then with wind turbines, you're sort of what they've decided to do is just go for bigger and bigger turbines, they're not really changing, like, the arrangement of them, they really just want them huge. I mean, I think they're multiple football fields long at this point. And that's also really good for the companies. Companies like vest das in Europe, the manufacturers, these because no one is gonna come at you, if you manage. If you're manufacturing things that big. It's, there's very few companies that can do it. The other question is the industry, where's it located? So and so one of the things with solar panels Is that something like 80% of all solar panels are built in China. And most of the polysilicon one of the key ingredients comes from shinjang. Whereas run it where the entire system runs on forced labor. So there's a big question about, well, should we be getting solar panels from there? You know, if we ramp it up to kind of expand it all over the country and all over the world to run on solar energy? Are we going to do that on the backs of forced labor, in western China, with their people, and basically, in concentration camps, three indoctrination camps and stuff like that? These are real questions. And it's, again, I think there's a strong corporate push at this time behind traditional renewable energy in the form of solar and wind companies. And I find a lot of dishonest at this point, especially because they pretend like there's gonna be a big green revolution in terms of energy and jobs. It's like, No, you guys are just buying panels from China and installing them. The jobs are an installation and construction, it's like, those are temporary jobs, you get the build out, you get the time you get the jobs from the build out, then it's gone.Ari Gronich11:45So, you know, let's say, I mean, we obviously can't change China's stance on how they treat their employees. And at least it up till now our policies are as such that it is tremendously incentivized to work with China, right? versus other places that have maybe better policies towards their people. So how do we bridge that gap between bringing those jobs back to America, bringing those jobs actually to anywhere that they're going to be installed, the manufacturing should be kind of in the areas in which there'll be installed? So that we're always buying local, right? So even big companies can, you know, think a little differently and do that. But how do we bridge those gaps?Jason Szeftel12:43Yeah, that's a great question. And I think you really nailed it, it's going to be more production, where the consumption or the installation happens. That's where things are trending. And the way it works is that China basically flooded the market with solar panels, and did them below cost so no one else can compete to basically cornered the market during the 2010s. That's what happened. They just wiped out the competition. It was not. Again, you don't want to say what's fair, unfair in sort of global economics, it's kind of not how it works. But that's the game they played, and they did very well. So most US solar panel manufacturers are all gone. And what they're relying on now is industrial policy. So they're relying on the Biden administration just like the Trump administration to start, basically, preventing, incentivizing things to make it happen, make them happen in the US subsidizing things, tariffing, different products from abroad, and basically trying to rearrange the global production system we've had since the 1980s. That's kind of what's happening. We see it in semiconductors, we see it in certain solar energy stuff, we see it with certain rare earth minerals. It just goes on and on. It's kind of what we're seeing across the board. COVID really set this, I mean, just set this loose after with the PPE and all of the vaccine problems, mean people in the United States would be freezing out if we didn't have vaccines made in the country. If they were coming from India or China, it would be even worse. So it really gave people a sense of almost like a national security thing for production for the economy. And we're seeing it. I mean, it's almost a bipartisan thing at this point. So we'll see where it goes. But that's where things are happening. We're not really trying to help other countries as much anymore, trying to prevent it from being in China. Number one, trying to build it here. And then we'll figure everything else out later. That's kind of the thought process.Ari Gronich14:26Yeah, well, so my thought process is always How can we plan and work backwards versus, you know, plan from the end result, right. So, in my case, this series I told you about, when in our pre interview, the series of books that I'm writing, tribal living in a modern world is a lot about how do we take technology and marry it with nature, marry it with a natural way of living that does support all the people on the planet and In a way, that's not like the planet isn't killing us because of what we've done to it, right? So how do we marry the modern, the technology, the influx of this revolution that started with the industrial revolution? and bring it back to a sustainable natural flow so that they're kind of together and helping one another versus destroying one another?Jason Szeftel15:30Yeah, that's a big question. I think it's one of the things that really animated the sort of sustainability movement, the more modern one that's more technologically focused since the mid 2000s. It's been a huge question that we need this greater sense with global warming, with climate change, with anything going on in the world. And even with the sort of political conflicts you see everywhere, resource conflicts, water conflicts, that we have to do something. But there is a real question. And a real challenge, just because it's not clear that we can do this for everyone everywhere. what's likely is that the sort of place that could have a sort of marriage of nature and technology is a place like the United States that puts the money into it really invest in it develops a host of new technologies which don't exist, and then is able to sort of transform its society and economy while also keeping it stable, and productive and healthy. Most places on earth cannot do that. And so for China, for example, trying to just transform the Chinese energy system is a massive, massive undertaking. So they use 50% more energy in China than in the United States. And they have all the dirty industries on Earth, right? They do more steel manufacturing, like steel and aluminum preachers like 50% of the entire world, they pull 50% of all the coal in the world out of the ground. Everything. I mean, all these really, really energy intensive, dirty industries, whether it's, you know, minerals processing, or gas, or steel and steel in different smelting procedures. It's just that everything is 30% of world manufacturing. So how do you retool this entire production node in the world to run on new forms of energy? I mean, it's trill again, trillions and trillions of dollars. And it's tough for China to do because they need low costs for everything they have to keep people employed. They can't have dislocated people running out of the factories and started marching through the streets, like you saw on a bit in Hong Kong. I think that it's really tough to see I actually see more countries, not marrying nature and technology in a wholesome way, but sort of heading heading back down in a bad way, not able to get the resources they need, not able to evolve their economy and the way they need not able to sort of bring society forward. At the same time as they're doing all this. It's just extremely difficult. And even in the United States, we don't have the best politically minded, cooperative sort of party system right now. So we'll see how that goes.Ari Gronich17:57I mean, if you were to if you were to like if you were to be doing this, right, but I was Biden, for instance, and you are giving me your, you know, five minutes, so to speak, your your elevator pitch on why I should listen to your consulting, and what I should be doing with the country. As far as this aspect goes, what would you be saying to me?Jason Szeftel18:28I don't want to shirk the question. But I will say that I don't think that the President has nearly as much power as people thinkAri Gronich18:33I understand that. And, and here's how, here's where I feel the power lies. The power lies in somebody like Kennedy saying, we're going to the moon, you have a decade to do it. You know, it's just gonna be done. It's like a mandate, right? They say something, and then the world kind of starts doing the things to make that happen. Right. So Biden has the power of a leadership position where he can create a mandate, he can say, this is what we're doing, you know, like a Kennedy would, I don't think we've had anybody since Kennedy, like that. Jason Szeftel19:17We'll also think our government or federal government's not as competent as it was particularly starting in the 1970s. Its ability to actually execute on programs like that for multi decade or even 5, 6, 10 years. It's just completely almost disappeared. So what we see is some of the biggest revolutions are just privately funded things. So for example, the shale revolution, particularly in Texas, North Dakota, and in Pennsylvania, all these small places, they, it was revolutionary for the US energy system, but it wasn't didn't come through any federal initiatives and actually sort of had to push back against a lot of state initiatives that didn't want fracking and didn't want all this stuff to happen. But it's been probably the biggest energy transformation in 50 years in the United States. So I'm very wary of, I love the idea, I love going to the moon, setting the mission, setting the plan. But even look at NASA since the end of the Cold War, NASA hasn't been able to do anything right now. It's gonna be Elon Musk that goes to the moon with his rockets in Texas.Ari Gronich20:15Now, I understand that. But here's the thing, I guess is the difference. Most people believe that when the government says, Let's do a mandate, that it's the government doing the job, right? You don't realize that it's the private contractors, it's the private citizens, the private companies, the engineers, the geniuses, that are actual human beings, right, that are doing the job that are getting paid. So when they hear something like this will be trillions and trillions of dollars, they don't hear Cha Ching, that means that we're going to be getting paid. That means that our communities are going to have sustainable incomes, and we're going to have a future and we're going to have money to spend and we're going to have things to do all they hear is it's going to cost trillions of dollars. Right? So I guess this is where, yes, I believe that private companies are the answer, private citizens, private people, but I believe that there needs to be some kind of level of incentive that says, You guys got to do this. And you gotta do it now. Because we're not waiting anymore. For your, you know, return on investment, so to speak, we're looking at what's the newest technology? How can we get it out the fastest and most effective, etc.Jason Szeftel21:37Yeah, so I don't want to shirk your question, I'll get back to it and just say, I think that what I would what I would tell them to focus on is, you know, actually try and focus on technology development in certain key areas and stop thinking about technology as just new texting apps, and new video messaging apps and stuff like that. We've really diluted the meaning of the word, technology. And it's really tragic. And some of the consequences. So I'd say, you know, focus on encouraging people to develop new ways to deal with natural disasters. Are there better ways that we can deal with fires? Is there something better than throwing water on it? Right, is there something we could do, you know what I mean, things like that, I think are very important. Ari Gronich22:16You're in LA, right?Jason Szeftel22:17I am in LA? Yeah, I am familiar with it.Ari Gronich22:19I saw 310 cuz my numbers were 310. And so I used to live through those LA fires, right. And I had an idea once and I brought it to the government. I said, Let's plant some ice plants all alongside the mountains, they grow very well there. They don't need a lot of water, but they hold a lot of water. It's like planting cactus, they'll keep a lot of that area from, you know, from burning, because it'll extinguish the fires, but nobody listened. was kind of interesting. It was like a really easy thing I felt like to do. But you're right. We're not telling people to do that.Jason Szeftel23:00Yeah, and it's a lot of the reason is just the government contracting methods. So let's say you and I had an idea for how to better, you know, fight fires in California, well, we'd go and we'd pitch something to, you know, probably this callfire, it would take, you know, three years for them to get back to us. And then you know, we get a decision, then we'd start we get to work on the project for maybe two, three more years. And it's just, it's this massive, extended timeline to try things out. So I believe they should be more encouraging of a lot more experimentation in agriculture and transportation technologies in electrical and energy technologies. I mean, the places bizarre. I mean, even the right to try, that's, I think that's a very good policy, like let's, you know, people are going to die, they have no other options. We should try things if they want, if they want to pay consent, you know, try things. I think that's a good policy. But it's funny, the place where you see the bizarre small innovation and experimentation is often in the military. The military has things like DARPA, that are invested in trying to push things forward with technology. And a lot of impressive technologies have come out of that. So we need a bit more of that focus. It's just very hard to get it together in government, especially the state governments trying to contract with state governments is not fun. So those procedures, I think a lot of things related to it sounds a bit, you know, buzzworthy, but smart government things that can just running the systems for government on more modern systems would be a really good thing. The reason everything's so bad on a government website is because it took the same thing we said, three, you know, six years ago, seven years ago, they had an idea for the website for unemployment benefits in Florida. And then, you know, crisis hits, and it all collapses because it was like, well, this thing was basically 2010 technology, and we don't live in that and it can't be updated. It's not right. It's not right.Ari Gronich24:47Yeah, you know. That's part of like, in general. My issue with business, with government, with what I see in the world, like, I see the technologies as they come out, you know, like the prototypes and the things that people are working on and they're showing done. And then I see what's out and I go, there's such a gap, it's like a 50 year gap between what is here, and what's developed and could be out. And bridging those together is usually a conversation of money, which to me is like the silliest conversation we could have, right? Money is something we made up, the planet, we didn't make up. You know, we didn't make up the need of money to be people who wanted to innovate or grow or things like that, I just find that by using that money as the excuse not to, we have stunted our personal growth, our financial growth, our systemic growth, and, you know, our technological growth.Jason Szeftel26:11Yeah, the places where you see the most technological growth tend to be places with a big consumer market that you can keep coming back to. So if you look at iPhones, or consumer electronics, you get a lot of innovation, just because every year you can put up something new and you can convince them to buy it. And that's huge, big promise for these technologies is if you just have a government buyer, if you just have something like that you can't get rates of innovation and iteration that you need to really continuously advance them. And so in China, for example, there's a new policy, not new five, six years old, called civil military fusion, where basically the Chinese government realized that they can't develop military technology, as it's as good as a lot of consumer stuff. And so what they're doing is trying to actively take consumer technologies, things like electronics, or little drones, that kids use to take videos or whatever to and bring that into the military, because they've realized that the military timelines are now too long and too slow for the same reason. And the United States has actually the same problem. They tried to have a big military cloud product they bought it from there's a whole brouhaha between Microsoft and Amazon. And they basically just said, you know, we're gonna cancel the contract, even though it's four or five years old, because already the technology is already too old. So there's a real challenge of bringing, we actually see. have to find a way to either give something a consumer market, to let it innovate continuously, right? Or you're in trouble. And so it's, that's the place where you can really see a lot of innovation, it's just hard to get. That's why so many technologies just die on the vine, can't pay the people to keep doing it.Ari Gronich27:44So there was something I saw recently, and it was, I think Samsung had their TVs on a subscription, where you're paying just, you know, a monthly amount, and you get the TV and every couple years or whatever, you get the latest one. So you send them back that one, you get the latest one kind of like Apple does with the iPhones these days. And stuff like that. Would it be with you know, if we have to have a money system, I think that would be a good money system is we have a subscription model instead of a buy for model. And that way, we're encouraging innovation versus encouraging people to have to get rid of their inventory before they can sell anything new.Jason Szeftel28:32Yeah, I mean, a lot of things are moving towards the subscription model. It's pretty crazy. Everything feels like it's a subscription. Now, Netflix is a subscription, your entertainment is a subscription. Even writers are doing subscription stuff on substack. There's a subscription ification of everything. It feels like I think there's a good reason why it gives you reliable recurring revenue in a way that one off purchases, that could be one year four, five, six in between really don't do. And often you just don't need as many as much marketing, customer acquisition can be a lot lower, smaller enough to do as best as much. If you have someone in there with you for years, it's reliable revenue, you can loan you could lend off of it, you can do a lot of cool stuff. So I don't think it's going to replace the money system. But it's becoming a bigger and bigger part of the way services are sold in almost every app and every sort of cool app on the internet or on your Mac or on your iPhone. They want you to subscribe because it gives them the certainty that they'll have money and they'll actually continue to invest in improving the technology or at least keeping it up to date for the newest operating system. There's a lot of apps I'll get on my Mac that are free that once you update to a new operating system. They just never updated either because they don't have any incentive to so the subscriptions are definitely here to stay. Although they're kind of getting out of control. They want you to have a subscription for like boxes for your dog. And like everything.Ari Gronich29:56I'm I'm more thinking like if that was the model we went to for technology, like, you know, whether it be our energy system, we're on subscription models, but they don't update the technology with every month, you know, the way that we're paying for subscription, they keep the technology, kind of they maintain it, but they they're not always updating. So that's where I'm thinking, like, Is there a way I just want ways I want things that we can do something that people if they're listening to this in the background, the audience, you know, they're like, what do I do, I'm passionate about something, and I want to be able to, you know, create a sustainable life, I want to create sustainable living with all the subscriptions people are going broke. Because they don't realize that the $9 here and the $10 there and the $9, there's adding up to $3,000. Right, so I you know, it's like, how do we get to where innovation and sustainability technology, and free flowing ideas is like the norm again, kind of like the Roman era or the Greek, you know, era where people were the Renaissance, where it was all about rebirth and growing, I think we've like hit this stage in our evolution, where it's like, we like we got to a place in the 50s, where we liked it, and we just want to stay there forever. And, and so, how do we get back to that rebirth? mentality? I know, you talked a little bit about the psychology of it.Jason Szeftel31:44Yeah, I'm with you on that. I think there's a bit of stasis. And you know, we're all watching Tick tok, and watching videos and all the subscriptions we have are typically little consumer comforts, that let us just keep doing what we're doing, kind of avoid the fact that the rest of the world that we live in, looks exactly like it did in 1970. None of the new physical systems are there, most of LA was built, every home feels like it's a weird, poorly built stucco building from the 70s. They were supposed to go up for like 5, 10 years be replaced and then never get replaced. So yeah, we live, you know, our digital comforts, and digital, little digital consumer electronics really helped us avoid realizing and looking at the fact that the world around us otherwise looks completely old, 50 years old. And you know, in China, it's a bit different, everything is brand new. So there's actually a lot more of a forward looking hungry edge to it, they've seen transformation in their lifetimes in a way that most of us have not. So to get back to it is a real, I mean, it's I think it's like a key key thing we all need to be thinking about. But for stuff, little people, I mean, stuff, little things people can do. That little people, I mean, the challenge with energy is that you often need huge, multi billion dollar investments. So that's not it. But so I mean, if you live in the southwest of the United States, you basically live in one of the best places to have solar energy, you should probably get, I don't want to say should, you can get solar panels on your home, that can be installment payments, and it probably will be a great deal. The panels are really good now. So people who bought solar panels, like 10 years ago, they were paying, they were paying for you to have great solar panels today. You don't I mean, those are outdated, and they're terrible compared to what we have now. And the cost is going down so much. I think you mentioned this earlier, that by 20, 30, solar panels are going to be really, really cheap. And they're going to be at industrial scale at sort of major grid scale stuff, they're gonna be really good. But for consumers, the probably be even better. So that's a great thing to do. I mean, I think Solar City, which is owned by Tesla, Tesla, energy, whatever it's called, now, they integrate batteries and solar panels on your home. And that's a good that's a good combo if you if you want to live in a world where you there's electric cars and solar panels and batteries. And that's I mean, that's a big part of the future. That is advocate the of the most optimistic future advocated by the solar energy cohort of the sort of renewable technology thing. That's something to invest in. I have certain reservations about electric cars, like for example, in China, I don't think China's ever going to be able to run on electric cars, there's, it would need something like four or five times the amount of energy China currently uses, which is more than any country ever, which is 50% more than the United States. And they don't have the energy for that. You would need massive, probably massive, massive amounts of nuclear energy to do that. That's probably the only way. So yeah, I think that's something people should keep in mind running. certain places aren't going to run on electric cars and solar energy. Germany is a great example. They built alot of solar panels in Germany, but they forgot to look up at the sky. And notice that it's overcast all the time. So there's a big installed capacity of solar panels, unfortunately, also old panels, like we said, they said, Germany is subsidized the good panels you can get today. They just, it's just the actual energy generation, the power generation from these panels is very limited. And so Germany actually uses more coal than it did 10 years ago. So those are one of those contradictions that you, you don't get caught in. But again, for people here who live in the southwest, feeling Florida, he lived in the southern part of the United States. So panels ain't a bad idea. And so that's a good one that I would focus on for the energy side of things. Yeah, it's good. The time is there, time is now.Ari Gronich35:42So, you know, you mentioned China could never run unless it was like on nuclear. Unless maybe it was local. You know, local supply, I think, might be a little different. But here's I guess that where I want to go with this question. So we're looking at China, and all of the innovation, all of what they're doing, all the energy, they're consuming the pollution that they're making, the violations that they have on human rights. And we go, all right, we don't really understand their culture much. And so we judge it from our outside perspective and our outside eyes. And so you have a little more of an insider's view on you know what it is to be in China and what it is to be under that culture. So just for the audience who has preconceived notions, which ones are true, which ones not so much. Can you kind of just illuminate on what this thing that we've now known to be? China?Jason Szeftel36:57Yeah, so there's a lot of sort of myths and sort of misconceived notions about China. I'll just try and kind of run through some things that people might find illuminating, to give them a sense of that place. And, yeah, I think one interesting thing people wouldn't realize, and that is so hard for people from the west to understand is that the Chinese Communist Party is not despised as a totalitarian dictatorship. Until the last 10, 15 years, the Chinese Communist Party was actually not in most people's faces. But all that much, it wasn't like authoritarian forcing you to do this or that there was a lot of freedoms on the ground level, because people were, they wanted to encourage private innovation. So back in the 70s, very different story back in the 60s, very different story. 50 very different story. But in the last 50 years, overall, it hasn't been 40 years, it hasn't been up in people's grill all the time, although that's now changing. And so the party is actually thought to be a good force of ease that you can't do polls in China, because that would be dangerous. But in a healthy majority of Chinese people think the Communist Party is overall a good thing. And they support it hard to hard to believe that goes very much against our Western individualist ideas, That's the way it is. So So why, what what MC, isAri Gronich38:18So why? Is it indoctrination? Is it just history and culture? Is it? What is it that that says to them? And are they allowed to be individuals still, even within the system of control that they're in?Jason Szeftel38:32So there's always a propaganda element in every Chinese state, that the Chinese state has to manage its population. So China has on a broad scale has overall bad land relative to the size of the country, and it has limited capital. So it doesn't have a lot of money, it doesn't have the best land. And so there's labor land and capital and technology, but just thinking about labor, land capital, the primary resource in China is labor. It's always been the population. You if you need a great wall built in the desert, you send millions of people to do it. If they end up as mortar for the stones, well, you have millions more. And that's what you see. You need to build things. You get them sent here, you

Optimal Health Strategist Gunther Mueller has developed what he calls the 'Magnetic Mind Method." This means he helps people tap into our subconscious to create and manifest the life we've always wanted.=============================================Ari Gronich0:14Welcome back to another episode of creating a new tomorrow. I am your host Ari Gronich today with me is Gunther Mueller. And Gunther is a certified magnetic mind coach now, you know, I'm gonna let him explain that but 30 years of successfully being an entrepreneur, optimal health strategist, you have, you know, you have three kids alongside all the work that you've done, but you've actually taken and builds a business in three years to $20 million in the anti-aging, I believe, field, founded another company, you've bought and sold several companies. So today, we're going to talk a lot about not just the health and wellness, not just the mindset, but also kind of the deep and down and dirty parts of business a little bit. And I'm going to kind of take you on a journey today audience that hopefully will lead you into a place where you could go, Oh, yeah, I got this. And I can move ahead tomorrow, creating my new tomorrow, today. So anyway, Gunther, tell us a little bit about yourself.Gunther Mueller1:24Hey, Ari, thank you so much for having me on, create a new tomorrow. It's amazing to be here because the title of your show is completely in alignment with the information I'm passionate about sharing today. And hopefully the audience gets a lot out of this today. So a little bit about me and I grew up middle class in New York City, bolted out of there in 1984 to go skiing in Colorado and go to school out there because scheme was my thing and need to go ski the bigger mountains but you know, did the thing that you were supposed to do get good grades, go to college, you know, do that whole rigamarole thing. And then I became a professional ski bum for four years after college. So I lived in Vail, lived in a steamboat for a while and commercial fish in Alaska, worked on the Valdez oil spill. If anybody remembers what that was, I was in Prince William Sound for about 60 days, moving people around and equipment and things like that. And then I started my sales career basically in the 90s, selling meat and seafood door to door because I had experience in the seafood industry. You know, I knew what good stuff was. I built about 3000 customers in the Colorado mountainous region. This is the days before Sam's Club and before you know, Costco and all that.Ari Gronich2:41So I just want to say this. So when I was 17 and a half 18. And I'm just finishing up school, high school and rural Oregon. Right? Yeah, I was selling meat and seafood door to door in Oregon on the back of a truck with a freezer on the back of a truck just like a regular big old freezer, laying in the bed of a truck. And so. Gunther Mueller3:14Hey I did it for 10 years. And I loved it because I got to wear shorts and a golf shirt every day. And I had great customers all over the place and loved it. And then I turned it into an online company in 1998 and then sold that company to one of my suppliers. And then I got into the restaurant business for 14 years. I had about four restaurants that I managed and so food was kinda in my blood food distribution. I work for a we'll start up coffee roaster and then I created America's freshest coffee for the Schwann food company for a while. I went to go to the corporate gig as a regional vice president for them managed a million square mile territory did really well. But the corporate world was not of my liking or choosing. So I you know, get this entrepreneurial blood in my in my veins. And I think I got that from my mom, she know how to sell. She's a travel agent for 50 years, and just knew how to get people to go great places, right. And so then after that I've been in the solar industry did really well used to sell $4 million a month worth of solar panels. And then from solar. I got into the medical industry, which I've been in for over 10 years now. And that's where I created that company and about three years doing about 20 million a year and it was really changing the paradigm of medicine with your average ob-gyn and family practice doctor to optimize hormones and optimize nutrition instead of being so pharmaceutically based. I mean it was really a quantum shift in medicine for a lot of people I was really specialized in something called pellet therapy, which was getting hormones actually inserted into the body and it's you know, it's everywhere now, but when I did it 10 years ago, nobody knew what a pellet was. It was, so I was kind of one of the spear hitters of that therapy in the United States.Ari Gronich5:06Very cool. So nowadays, you know, you're not doing that exactly. You're, you're doing this thing called the magnetic mind. Right, coach. Now, I want to get into this a little bit. So how did you get started working with mind? How did mindset play a role in your sales? So I'm kind of doing a multi question here. So how did mindset play a role in your sales? How did you get into mindset? I know for a friend of mine, oh, he was with Xerox for a while, and they had Zig Ziglar, and all these sales training. So just kind of that background. And then what made that turn into what you're doing now? And how do you see this as kind of that next evolution? Gunther Mueller5:54Yeah, great question Ari, I love answering it. So what happened was in those days of selling meat and seafood, like I was always a true seeker, even from being a little kid, you know, I used to go walk by a church and think, oh, God lives there. You know what I mean? And but how does that all work out? What's the reality of the universe? Basically, I want to know how things work, right? And nobody really was able to answer it for me. And so in my days of selling meat and seafood door to door, my vehicle was my university, I listened to not the radio or pop music or anything, I listened to the greats like Zig Ziglar. You know, one of my favorite quotes from Zig Ziglar is you can have anything in life if you help enough other people get what they want. You know, and he was a great guy. And, you know, the Brian Tracy's of the world, the Tony Robbins of the world. Look, I what I'm here to share today, I did not create, right, I stand on the shoulders of giants, okay, who have investigated every aspect of personal development, human consciousness, you know, the whole quantum physical research over the last 40 years, there's so much science behind understanding the power that we have in our mind. But it all started with reading, thinking Grow Rich, it was one of the first books and it's the quintessential text, you know, in, let's call it getting what you want in life, or, you know, creating a new tomorrow, like, how do you do it, you know, you're living your life, and you want something different, you want something better. And we're gonna talk about that a little bit later. But you want something different, you want something better, there's a difference between the two ideas on so I started doing that one book after another one cassette tape after another really dating myself there, right? cassette tapes was the thing. And then the DVDs, and I used to drive 100, 200 miles a day. So all that education, all that content, all of that listening to a different way to think about things. And that kind of got embedded in my cellular structure from all those years of doing that. And today, I think the magnetic mind method is really a revolution in the personal development space. Because I'm at the place today to tell everyone that look, you're not broken. There's nothing for you to fix. And a lot of the history of the personal development movement has always been going back, to fix yourself to do something to get something right, something's broken inside of your personality, or something's broken in your being, and you have to fix it first in order to get what you want. I'm here today to tell everyone that we look we need to back out of the problem-solving reality and move into the creator stance. And the creator stances that power position. It's like, we need to remember who we truly are that we are connected to an infinite field of possibilities. And when we become consciously creative, we can create whatever situation reality manifest anything that we want. And this is backed up by science.Ari Gronich8:54So I'm gonna ask you, I'm gonna, I'm gonna go back a step. I'm gonna ask you a question you may not have heard before. So I started doing asked when I was eight, life spring, landmark forum, I mean, Cyworld, MIT. I've done so many of these self-improvement movement, workshops and programs and weekends and events and things. What I watch, what I observe, is about 90 so odd percent of the people go there are motivated for about two weeks to a month, and then it dies down. 5% start following the practices that they hear and maybe last a year or two or three until some trauma, gets them out of it. And then there's about 4%, right, that really buy in and get the information and then about 1% or so. This is being this is just my statistics and my, my, what I've watched that actually like live, the information that they've been taught. So here's my question to you. You have done all of these things. And you've taken it. And you've actually become I don't know which percentage but one of the 10, let's say, part of that 10% of the people, right? What makes you have that ability versus say, somebody else? What do you think is the difference between what you were able to do with the information and technology and experiences that you received? That you think the 90% of people who don't ever shift haven't gotten? What do you think that break is that delineation?Gunther Mueller10:55The break is truly listening to your own voice inside your head, okay, because especially today in the era of social media, we are so enamored or concerned with what other people think. I mean, it's getting to the point of ridiculousness, where our self-esteem if we don't look out for it is really coming from what other people do, do they like us, do they share us, do they do this kind of thing, right? And so back that when you asked me that question, the first thing that pops up in my mind is, I have had the ability to listen to my own voice. Now, I'm not saying that everything that I've done has been successful. Look, the path to success is laced with failure. And it's in failure, that you learn the most important lessons, if you had nothing but success in life, you would not be very seasoned, you would not be very skilled, you would not be very proficient in anything. It's through failure, it's through challenge. And this is really the human experience. A lot of people will say, look, I'd like to have a life with just no problems. I'm telling you, you'd be bored out of your mind, if you had no problems, okay? If there were no challenges, no problems, nothing to deal with in life, you would be bored out of your skull. That's just not why we're here as human beings, we're going to have this human experience. Now the beautiful place to be is to be consciously creative to kind of be an observer of what's going on, you know, an airplane at 30. 40,000 feet can see the landscape, right. And when you have that observer mentality, but this takes some practice, this takes some training, right? They don't teach it in school, they don't teach it in college, most of your parents don't teach it to their kids. Unless you become a hungry seeker to a degree and find this out for yourself and your percentages, I agree with so many people get information, they get knowledge. But look, the power is in the knowledge applied. You can go course after course, book after book, seminar, after seminar, do all these retreats, do all kinds of thing, like you said, you feel good for about a month. And then you just forget because you have not applied. And so then the second piece, listening to your own inner voice, because look, you know what if your desires are, let's call it God's plan for your life. What if those desires, What if those things that voice that's trying to speak to you is the directional signal in your life, and you keep ignoring it, you don't listen to it, you never take any time, you've got noise blaring at you all the time, and you never listen to the little voice that's inside and then trusted enough to follow it and not worry so much about what others may think of you. Correct? That's one of the key points right there.Ari Gronich13:51I'm pondering that because there's definitely a level of truth to I think that people go home after getting motivated. And then, you know, somebody says, Well, that wasn't probably what you know, like, or that's not going to work or that's not you know, that you get excited about what you're doing. So I can understand that. I think it goes a little deeper into the depths of the psyche, though. So that concept that you've stated of worrying about what other people think of you, right? goes deeper. So let's drop down into a deeper level of that.Gunther Mueller14:33Love it. So to go deeper is that we all have some self-sabotaging identities that we have acquired through this, let's call it the life stream of this life. And it really is impactful from like zero to seven years old, you know, the data and the science tells us that that's when we just really have an open mind. And we are trying to figure out how it is here. We're trying to figure out You know how to get love. We're trying to figure out how to get nourishment. We're trying to figure out how to get a safe place to sleep. We're trying to figure out how to get what we want, when we're in that stage of development. And so we make certain decisions about life about how it is here. That's all it is. It's just we're trying to figure out what's it like here? And how do I survive. And so if you have abuse, or if you have trauma, or you have some episodes in your life that are unpleasing, the human reality is that we avoid pain. And we move to pleasure. But we avoid pain, a hell of a lot more than we move to pleasure. So what the reality is, is mediocrity becomes okay. Because it's not painful, right? It's just tight, I'm not in excruciating pain. I'm not in a, you know, ecstasy or pleasure. So I am okay with mediocrity. And the part of our mind, we have the conscious mind, the subconscious mind, and what I'm going to introduce to you is the superconscious mind, and there's different names for that, but we like to call it the superconscious. In the subconscious programming, we have put things in there to prevent pain or to keep us safe. And the job of the egoic mind that conscious mind is to maintain the status quo. The conscious mind does not like change, because it knows how to navigate what is successfully. Right. And so some of the sabotaging identities that we pick up through a lifetime of experience, is things like I'm not good enough. I'm not worthy. I'm not capable, meaning I don't know enough, I'm not. This is an example of someone that never gets out of school. And they continually go for the next degree and the next degree in the next degree, right? I'm not, I'm just not capable of any one more thing. And then I'll be okay. I'm insignificant, I'm small, I'm not big enough, right, I'm insignificant, I'm not perfect. Many of us have this perfectionist stream in our mind can't do that, till I perfect this, this has to be just absolutely perfect before I get what I want. And then another big one is I don't belong; this is what we just talked about is this belonging. And it's okay to belong, it's okay to have a great tribe and a cool group of people, but you still have to be you. And so in light of the probably the top six self-sabotaging identities, and everybody has one or two of them, or all six of them in different degrees that we've incorporated into our subconscious program. And I want, I want you to be thinking about the subconscious like Windows 10 on your computer, okay, when you turn on your computer, Windows 10, boots up, the thing just runs, you don't know how it's running, you don't know the code, you don't know anything like every once in a while an update gets sent to Windows NT update, and you restart. And now the program is different than it was before. So we have to do the same thing to our subconscious program, because it's running completely unconsciously. And we put things in there to keep us safe. So when we when I say we need to step out of the problem solving reality, and take the creator stance, most of the audience is saying probably what does he mean by that? Right? What do you mean by a creative stance? Let me give you four examples of what I'm going to call true choices. And…Ari Gronich18:16First let's go through what problem solving is. Right? And then we'll go into that because we've gone through an automatic response system, which is your conscience, right.Gunther Mueller18:31So problem solving is what we've always been trained to do. We want what we want. So how do we get what we want? So the problem is to figure out a way to get what we want, and we do it consciously.Ari Gronich18:45So you're saying that the problem is wanting something that we don't have?Gunther Mueller18:51Yeah, but that's not the problem. Your desire, your desire is totally fine. You can desire and want whatever you want. That's not the wrong part. The part is that we've been trained to figure out in our conscious mind, how to solve the problem of not having it. Right. One having it is not the problem. It's the way we go about getting it anything comes the problem. So to think about goal setting, right? We've been taught to set SMART goals, and you got to have a date on it. You got to be clear about what you want. And then there's 5, 6, 10 steps or whatever to get what you want. And those things have to happen by a certain date. So when you do a SMART goal, you have in your own conscious mind figured out how it needs to happen. You have allowed no space for the field of infinite possibilities to provide the solution to you in some let's call it magical way. Okay, so you've spent your conscious energy your mind solving the problem. Let's take the idea of abundance, financial abundance. Right. Let's create a new tomorrow. And my two choices, I want to have the experience of having more than enough. I just want this experience of financial abundance and abundance in all aspects of my life. That's my true choice. I just always want to be in the experience of having more than enough. Well, how do I do that? Being in the entrepreneurial world, I deal with a lot of entrepreneurs that have decided or chosen that they need a big successful business in order to have that. And I always have to put the brakes on a little bit and say, Look, the business may not be the true choice. What your true choice is, is you want to have the experience of abundance. Having a successful business made give you the experience of massive struggle, okay, if you don't start a business, having the end in mind, you will get to a completed business that potentially you might hate it, you might not want, it may dominate your life. I mean, how many business owners are there where the business owns them? They don't own the business. Right? So be careful what you ask for Be careful what you wish for. Because if you do it in that problem-solving thing, you're looking at it from a field of limited possibilities. And when I say step out of the problem-solving thing, it's focusing on what you want, not on how it's going to show up, not on how it's going to manifest not on the how to how truly is up to the infinite field and the superconscious. Because look, abundance could happen by finding $100 million in a suitcase on the street. You could find it floating in the ocean, you want. And when we talk about infinite possibilities, I mean, infinite possibilities, whatever your imagination could imagine, and how abundance could show up for you. It's possible. But our conscious mind rationally goes in and say, Well, if you have these sabotaging identities, they're well, I'm not worthy of that that's never gonna happen to me, or I'm not good enough. That can never happen to me or I don't have enough knowledge. I don't have this. I'm insignificant, too small. I would never find that suitcase. Like, I'm just not lucky. You know what I mean? Like I do, I've walked right by the suitcase, and I'd miss it. And I would never find it right. So the programming and the tape that's running in that subconscious mind really rules the day. And so did I answer your question about what I mean by problem solving?Ari Gronich22:30Yes. And I just want to kind of get into what I heard was Basic Law of Attraction, right? So going to the experience that you want to experience, you know, whether it's visioning and feeling all the feelings of the perfect day or all, you know, those kinds of things. So that's cool. Because obviously, I want to experience the abundance of life fully, never needing or wanting anything, just everything is available at all times. Right. Now, the key thing that I believe was missing from the law of attraction was the step of action. Now, within what you just said, the confines of what you said is, we're not doing the SMART goal where we're creating the necessary actions from a problem solving point of view, we're going into the infinite. How does one get to the action side from that place?Gunther Mueller23:31So that's the fifth step in the five-step magnetic mind method. So it's the last thing we do? And we asked the question, okay, what is the next obvious action? And that you're right, that's where the secret, you know, great shows and opening the mind to a lot of possibilities and the power of the mind. And why I always like to say is the law of attraction, the secret is trying to solve the problem from the conscious mind. So this is where affirmation is. And I'm not saying they're wrong. And I'm not saying they don't work. They just take time. And they take that discipline, as you said in the beginning, right? People feel great for a month and they do it, and then it Peters off. Why is that? Because they don't see instantaneous results. Which is another concept I just want to throw in here as a seasoning real quick is the idea of as soon as possible. You see when you use a SMART goal, and you put a date on it, and the date goes by and it didn't happen. What most people do. Give up, or quit. Oh, well, didn't happen. I guess goal setting must not be for me. Goal setting doesn't work for me. Right? I tried, it doesn't work. So take any of the great personalities that we look to an Elan musk or you know, Prince or Madonna or you know, any of these celebrity type people that we look at. You think they have ever had to pick themselves up and try again, and try again, and keep going. Keep going for what they loved. Kept going like you look at Richard Branson, right? Just the other day he got into space. I mean, how long is that dream been manifesting, for him, of putting together all the engineers and you know, the concept laced with failure. And he's does other things and he's failed just as much as he succeeded in his life, maybe even failed a little bit more than he's succeeded, right. Way more. And he is not a perfect personality, right? If you got to know any of these people, they are not perfect beings in every aspect of their life, there is not, but they went after what they love to do, they went after that desire and focused on nothing else, you know, taken Oprah Winfrey or something like that, you know, built her media empire, she focused on what she loved, and she had perfect human, the perfect individual of No. And that's where this whole idea of perfection and all that comes in these things, we just have to let go. Right. That you have to let these things go. And there's a process to doing that. But when we try to solve the problem from the conscious mind, we're bumping into that subconscious programming. And what I'm going to share with you is how we go from the superconscious side, we just send an update to the subconscious, we do that with something called recode. Where we go in, we send an update, and we don't need to know what the problem was, we don't need to know what created the problem. We don't need to know if it was mommy or daddy or a teacher or some other situation going on. Right?Ari Gronich26:27So this sounds very different than, say, a bug fix for a software update, where when you go through the update, now all of a sudden, all the programs start acting wonky, you know, and then you get the blue screen of death. So we don't want to have the blue screen of death with our with our upgrades, right? We want to have the bugs, you know, eliminated. So how do we do the difference between those two, right? How do we get the upgrade to be smooth?Gunther Mueller26:59We do that because you're super conscious self, this highest version of yourself that is connected to the field, the infinite field and a great book to read on the field as Lynne McTaggart book just called the field. So much research has been done. We as human individuations are all part of this field, whether you're conscious of it or not. Okay, you're connected. And we are all connected. And if you look into the science, you look at all the experiments that have happened, we've proven this the field exists. So we're just going to take that as a given for the moment. If you don't believe me, you don't trust me, do your own research, dig in, right? got the field. And so we're connected into the field. So when you go to the superconscious level superconscious already knows what's happened in the past superconscious already knows all the connections knows all the dynamics. And when we do read code, we're basically asking for what we want. We say superconscious do you see the desire? Do you see the true choice? Do you see these two choices of experiencing infinite abundance? And when you connect into the field superconscious will respond usually in Yes, no answers. That's why you always ask questions in the yes and no type field, right? And, yeah, I see it. And then we go through a process of creating a structural tension, where the tension because the mind likes to resolve tension. And it likes to do it in a way that it's the path of least resistance. And so resistance is really the thing that keeps us from having what we want. And it is the identity structure that is congruent with the current reality. So Principle number one really is we have to take responsibility for the way it is now. And that's probably a big stepping stone that many people may have to get over. And that you I want to say this, you know, I say I'm gonna teach you how to become superconscious The truth is you already are. And you've already created everything that you're experiencing right now. So you are already a superconscious great, and now you just created some stuff that you might not like.Ari Gronich29:06I want to go back a little bit so you had said something regarding I just had it in my head a second ago. It was I love that I can edit these videos. It's so nice. Alright, keep going and I'll get back to it.Gunther Mueller29:32So we were on this track. Now I lost the track while we were talking aboutAri Gronich29:38Superconscious. Talking about superconscious going from above. Oh, I know what it was. So resistance. So I have a little bit different take on the resistance. Sustained resistance is what stops you. spurts of resistance are what drive you forward. And I'll tell you what I mean by that is the resistance in a lobster shell is what makes them want to go get another show. Right? It's that uncomfortable place that launches them into that next place. And so that's where I just want to, I want to delineate, at least for me, if thing is sustained resistance, if you let the resistance go, if you never change the shell, and you just keep building the resistance, yes, that is going to stop change. For me, the resistance is the signal that says change is needed now. And let's do that.Gunther Mueller30:32So I would equate that piece that you're saying that that is the true choice. That is the desire when you get to that place. And you've been, let's say, living this Groundhog Day reality, because there's only three places we can be, we can be stuck. We can be what we call oscillating, oscillating feels like three steps forward, two steps back one step forward, one step back, right, we're oscillating all we can be in a flow state flows, where we turn thoughts into things, and anybody that's done any high level athletics or anything like that are seeing the interviews with top athletes, they get into the zone. And they can make that three-point shot because they've done it a million times before and they're just in that zone, it just Swish, right? That's the zone feeling. And we can do that in our lives where we just turn thoughts desires into things. And I want to touch on this real quick. Well, how does that happen? As manifestation happened? The idea is, is that you're actually collapsing a part of the field into the present moment experience. So of the field of infinite possibilities, we're focusing on one possibility, with consistency. And the field actually collapses into the present moment. This is manifestation, this is how it happens. And it's photons is the smallest particles in the quantum physical reality. And the experiments that have proven This is that the particles don't even exist until the scientist intends to observe them. Meaning that the particle shows up for the experiment, when the observer intends to measure it, accelerate it, do whatever they're going to do with it to test it out. That's when the particle actually shows up. So the same thing happens in our manifestation. And when we have a true choice, we have a true desire. And we're focusing on that not trying to solve the problem, but we're focused on what we want. And we recode the resistance out of the way from the superconscious level, that true choice shows up as soon as possible. I'm not saying it's going to show up tomorrow.Ari Gronich32:40Got it. So that's where the as soon as possible comes in from the SMART goals. So we've kind of wrapped around. So let's get into that that as well. When we say something like, as soon as possible, kind of like one of the things that I say is how can it get any better than this? It's an open-ended question, right? That has no specifics to it, that allows the conscious mind to solve its own problem. Right. So here's the here's the question to you is, isn't that problem solving? Or is that something else? Gunther Mueller33:18Well, I was just going to stop and say it's not the conscious mind doing the problem solving when we're doing what we're doing is we're just asking superconscious to recognize the resistance, it's back to the resistant your piece of resistance, I would equate to being the true choice and the desire, that sustained resistance is the sabotaging identity. Okay, that's what creates the oscillating. And it just feels like you know, many times I've had what I wanted, I've been there. It's like, when I've created companies, I get there to the end, I have it life's good. Got the cash flow, get everything. There's still something missing. I wasn't really clear enough about what I want here. So my self-sabotaging reality was I could create anything I could build stuff. My thing was, I wasn't good enough to keep it. Yeah, I was great. I was creator, I could do this. I could build anything. But then when it was completely built and humming and running, you got taken away from me, or something happened and it cratered. But that's the underlying identity. Because the identity has to be congruent with the reality. If your identity never changes from like, I'm not good enough to I am good enough. I am capable, I am worthy. If that never changes, you can create a bunch of things and they won't sustain this happens in relationships. This happens, you know, in intimate love relationships, like you get there. It's the best thing in the world and the whole thing, just craters and goes away and you got to start over. What is that? Right That's what we're talking about here. So that resistance is in the center. unconscious program, it is a self-sabotaging identity. And so we can create it through affirmation and conscious work and all that. But it takes a long time to do that. And it takes diligent effort on our part to do it consistently. And so why I think the magAri Gronich35:18We're a fast food nation. So you know, that's been, you know, when I look at cognitive behavioral therapy, and the old paradigm of trauma work, I look at this long process, lifelong process of question and discovery, as to why your mind feels a certain way about a certain thing. I mean, I was seven when I was sent to my first psychologist, right. And I look at that as such a primitive way of doing therapy. Whereas, like, back in the, in the day, you know, tribal societies used plant medicines, and used tribal and cultural togetherness, deal with people's stuff. So let's accelerate what you're talking about. So we're going to accelerate from this old paradigm of subconscious moving things. So we're going to go to the superconscious and accelerate things. What does that look like?Gunther Mueller36:25Yeah, so I'm going to share that. But I don't want to say like everything that's been is not bad. Okay. We do the best we know how to do with what we know. And seven-year-old ongoing see the psychotherapist and he says the best that maybe your parents or whoever you had to do at the time, those were the tools, right? So think of everything is huge evolution that's happening. And this is awakening to the place that we're at today. And today, we have something called the magnetic mind method where, you know, what if it could be easy, what if it doesn't take 10 years of psychotherapy to figure out why I am the way that I am, and why I can't have what I want, or I get what I want, and it gets taken away. So when we go to superconscious, superconscious already knows. And we don't need to spend all that time digging in and asking the questions and figuring out where the connections were and where the misalignments were in Well, you know, I thought something but it wasn't really true. And I had, I gotta straighten all this out. superconscious can straighten that out in a blink, just because it already knows and you don't have we don't have to tell it any of the details, all we have to do is focus on what we want. And it's really the experience of what we want. So you mentioned earlier about, you know, getting into the emotions, getting into the emotion of the end result is step three, and the five step method because, you know, Einstein said, Look, there's only two things in the universe, there's information and there's energy, the information is the desire, the what, what do I want, okay. And the energy is the emotion. And it's like a holographic movie that when those two things come together, it's actually how a hologram is created. Okay, the energy and the information come together and shoot the manifests a hologram. So think of your life as like a holographic movie, where you are manifesting, you are, things are showing up in real time. And think of yourself for a second, as you're the director, you're the producer, you're the screenwriter, you've handed everybody their parts, and everything is happening, not to you, but for you to have the experience that's congruent with your identity. So you get treated by the characters, you know, as Shakespeare said, you know, all the world's a stage, and we're just actors on it, right? But you're the main guy, even in a movie, imagine walking into the screen and you becoming the main character. And when you look at some movies or series or something like that, some characters get written out a script. Right, they die off something terrible happens, they no longer exist. And the whole dynamic of the movie changes Think of your life in that way. The people that are there the circumstances, the conditions, the what is now is just what is. And when we focus on something else. And is the key point here also, we can focus on the problem, we can focus on how to fix the problem, and try to create, invent or figure out how to solve the problem. But what we focus on grows. So the more we focus on the actual problem, the bigger the problem sometimes gets. That's where we have to back out of that go into the creator stance and focus on what we would love focus on what we would just purely want. And that's how you know you have a true choice. If I asked you why do you want what you want? And you give me an answer and it sounds like a stepping stone on to something else. As a coach, I'm going to tell you that's not really the true choice because you're choosing something to get something else we have to get to the final end result. So I want to share just four creative stances with you real quick, to give you the perspective, a good creator stance is something like I choose to live my true nature and purpose. I just choose it. I choose to live my true nature and purpose because I'm going to tell you the only power that we really have in life is the power of choice. Think about it from the moment you wake up in the morning, what time do I get up? What are we going to wear, when we're going to go, we're going to drive, I'm going to take a bus, you know, when am I going to take lunch, it's a series of choices. And every choice has a result, or call it a

Today I will be interviewing Dr. Debi Silber, founder of PBT (Post Betrayal Transformation).We will talk about the pain of being betrayed and will help us understand and learn how to come out of it as a better person Creating a New Tomorrow for ourselves.=======================Ari Gronich0:05Welcome back to another episode of creating a new tomorrow. I am your host Ari Gronich. And today I have with me Dr. Debbie Silber. She is the founder of the post betrayal transformation Institute and is holistic psychologist, a health mindset and personal development expert and the author of number one best-selling book, “The unshakable woman four steps to rebuilding your body”. Dr. Debi, let me just ask you to talk to the audience. Tell them a little bit about your background and why post betrayal? That seems to be an odd thing to niche in. So..Debi Silber0:42Yeah, I don't. I don't think anybody says, Oh, I think I want to study betrayal. No, it's actually my 30th year in business. And as life would morph and change, so would so with the business. And I was in health and mindset and personal development, and then trauma. And I had my first betrayal from my family, and I thought I did the work to heal. And a few months when a few months, few years later, actually it was my husband, and anybody who's been through it. You're blindsided. You're shocked. You're devastated. You know, life as you've known it is no longer. So got him out of the house. And I thought about I said, Okay, well what similar to these two experiences. And I realized I never really took my own needs seriously, it was about everybody else, boundaries were getting crossed. I was like, something's got to change. And that's me. So four kids, six dogs, and a thriving business. I was 50. I'm like, that's it. Going back for a PhD. I didn't even know where that idea came from. I didn't know how I was going to pay for it, how I was going to do it. But it was in transpersonal, psychology, the psychology of transformation, human potential. And while I was there, I did a study, I studied betrayal, what holds us back what helps us heal and what happens to us physically, mentally and emotionally. When the people closest to us lie, cheat and deceive. That study led to three groundbreaking discoveries which changed my health, my business, my family, my life.Ari Gronich2:07Very cool. So betrayal. Let me ask you a question. All of what you kind of said was betrayal from others? And then you talk about working on you. Right? So the biggest question is the betrayal that we give to ourselves? So can you talk a little bit about that?Debi Silber2:35Sure. Self-betrayal is huge. And there's such a link between self-betrayal and betrayal. You know, self-betrayal is when you know, something isn't in your best interest and you do it anyway. You know, something doesn't serve and you do it anyway, you know, you shouldn't do something, feel something, keep going back for something and you keep doing it. So we're betraying ourselves, you know, it's not in our best interest yet. We keep doing it. So that's self-betrayal.Ari Gronich3:02Okay, so how does that extend into others betraying us? Because what I've found, at least in my experience is, the harder I treat myself, the harder I get treated by others, right, so it directly correlates to, I'm expecting, at this point people to betray me. And so I'm going to invite that in so to speak, versus No, when I have to have a barrier between myself in that or boundary.Debi Silber3:33Yeah, uh, you know, if we write the script for how people treat us, but there were so many things in what you said, like what one thing is, if you expect it, for sure, that's what you know, that's what you'll have. And that's why we see so like, I can spot an unhealed betrayal from a mile away. And one way is when there's a repeat betrayal, because here's this opportunity for us to learn something really profound, not that we're causing the betrayal, but there's a real opportunity here and until and unless we do we will keep getting opportunities in the form of people to teach us this, you know, maybe the bound you know, the rule is that where the lesson is, I need better boundaries in place. I am lovable, worthy, deserving, whatever it is, and you know, it's time to get that lesson so it doesn't have to keep repeating itself.Ari Gronich4:22Just so in the context of how we create a new tomorrow and activate our vision for a better world. You know, what do you say is like the number one, number two, number three things for people to do, so that they can understand this and begin creating a new tomorrow today for themselves?Debi Silber4:45Yeah, well, I mean, the first thing is, like I live real simply have a very simple rule. If it's going to hurt someone, don't do it. Mostly shocked and amazed that other people just don't follow those same rules. So it's really simple. It's like if you want to make a Better Tomorrow, do right by people, you know, lead with kindness, live and love, like, don't just don't hurt people period. But that's not you know, people are acting from their current level of consciousness from where they are. That's the, that's the choice they think is the best, the best move. So, you know, so what do we do, of course, the first thing is prevent something from happening in, in the first place, that's best-case scenario. the second best is to clean it up, clean it up for the betrayed person, there's tremendous opportunity for growth. But for the betrayer, there are two. That is what could be the biggest wakeup call of their life. You know, with some people, it's just on to the next there's a void, there's a hole, there's a gap, and they just don't want to look, don't want to see. So they just keep looking for something on the outside to fill that inside need. You're really not working with much here. So when that's the case, you know, you heal yourself and, and rebuild like, in my scenario. I learned rebuilding is always a choice, whether you rebuild yourself and move on. And that's what I did with my family. Or if the situation lends itself and you're willing, and you want to, you can rebuild something entirely new with the person who hurt you. And that's what I do with my husband. So not long ago, we married each other again. And there's the opportunity, but I never in a bazillion years would have done anything like that if I wasn't totally different, and for sure if he wasn't either.Ari Gronich6:33Interesting. So here's where I guess I'm struggling with, with some of this is there's a lot of there's a lot of self-accountability, right. But there's also this accountability to and for others. And so when you say something like, just don't hurt people, right? I think to myself, well, I could be just doing me being a good person, the way I'm a good person, and somebody may get hurt somehow seigneur in some way. And so how does not hurt somebody and take care of your business internally and your internal pain so that you're not basically being a pain thrower, throwing your butt off onto people. So I'm trying to, I want to get the balance here for the audience of this.Debi Silber7:38It's a great question. intentionality is really where it is, you know that that's what I'm talking about. When you intentionally are hurting someone, you can of course, listen, if you accidentally bump into someone, you weren't trying to hurt them. It's just it was an accident and things happen. Betrayal, the reason why betrayal is such a unique type of trauma is because of how intentional it is, when someone's breaking the spoken or unspoken rules of that relationship. And every relationship has them. Right? It's a breaking of those rules. One person was abiding by the rules, and the other person without their awareness or consent, broke the rules. That's where it's an issue. If both people in relationship, whether it's friends, family member, partner, whatever. If it's an understood thing, hey, there are no rules here. Okay. And if that's your rule, that's okay. But when there's an understanding, spoken or unspoken, you know, and when one person chooses to break that, and breach that trust, that's what I'm talking about. Ari Gronich8:47Gotcha. Okay. So then let's talk about businesses, betraying, you know, people, right, so let's talk about that a little bit. Because as I sit and look at politics, and look at businesses and look at all the things going on religion, there's been a lot of betrayal of the trust that people have been placing in them. And so that's where my question to you would be. Let's talk about the larger betrayals beyond individual to individual that, you know, community, to individual country to individual religion, authority figure, whatever it is.Debi Silber9:31Yeah, you broke up for a big piece of that. So I'm going to try to imagine what you were saying here. It's so widespread, it really is. I mean, even so, you know, I remember in my research, reading about consumer betrayal. I mean, we can think about it you can, and the study even found there is something called the love versus hate principle, something like that, where we would rather knowingly do something, we know is bad for buy something we know is bad for us, then be duped. For example, you know cigarettes, we know it's bad for us, right? But if someone were to purchase it, or they would rather do that, then buy a product that says, let's say it's good for us and it's not. Right. So it and then because quickly that love for that company turns to hate, we are furious. It's that feeling of being duped and yeah, so much. You know, we're feeling it in so many areas of life right now. Just even in this post COVID world we're living in. And, you know, where some people are just feeling the we could feel betrayed by our own bodies, we could feel betrayed by life by government, by God, I mean, people can universe source, whatever you say. So it's really, you know, even a breaking of those expectations, right. But the way it works with betrayal is the more we trust, and the more we depend on someone that deeper that betrayal. So a child, let's say, who's completely dependent on their parent and parent does something awful, it's gonna have a different impact than your best friend share your secret.Ari Gronich11:03So then, what is the mechanism, right? I talked about this a lot on the show the mechanism that causes people to act against their own self-interest, because I look at what's going on, just in general, the news, for instance, right? I think it's probably a high percentage of the population that feels betrayed by the news that feels like everything is being lied about, like we go down the aisle in the grocery store, we see all natural, healthy, and then you look at the ingredients, and there's almost nothing natural or healthy about it. Right? So how does somebody number one, emotionally deal with the fact that they are constantly being lied to betrayed and treated in a way that's, you know, against their own self-interest? So have the emotional side of that, but then how do we get people to act based on that so that we can stop those trends?Debi Silber12:07Yeah. You know, it's a great question. Because if anything makes you angry, it's that you're being lied to. And, you know, and that's where trust gets shattered. Because then we look at it. Like with the closer the more obvious betrayals, we say, I can't trust my betrayal. I don't even trust myself, how did I not see how did I not know? So how do I then trust this person, that person, so trust is completely and totally shattered. And that's why it's so traumatic. We, you know, we have to be discerning. So what we don't want to do is just be so unwilling to trust because if there's no trust, there's no relationship. There's no, there's no intimacy, there's no closest you're living half a life, right? It's like you're getting burned on the stove. And you're like, that's it. I'm never cooking again. Right? Yeah, it's not fair to you. So we need to have some level of understanding that people are acting from their current level of consciousness, this is the best they can do for right now. Now, how do you change it? yet? Like a role model? You do? You, you do you the best way you can. And if people ask me all the time, you when it comes to, let's say, kids, you know, they're watching everything you do way more than what you say, it's what you do. So just do the right thing as best you can, from where you are right now.Ari Gronich13:32Okay, so that is a partial answer. So that's the emotional side, write active site, to activate yourself to stop that behavior from not just affecting you, but when we see it, I consider that to be the bully, right? So the behavior is, it's the bullying behavior. So I always say silences are bullies' best friends. So if you want to stop the bully, you got to get loud, right? So in this case, how does somebody get loud start being noisy about the fact that hey, this is going on. And yet doing it not in a victim way but doing it in let's empower ourselves and the rest of the community to say, Hey, we should probably not do this.Debi Silber14:20Right. So I mean, I don't think it really you accomplish anything from a victim standpoint, except making yourself sick. And that's really all you do. from a place of strength. It's having boundaries in place, and standing firm with them not being flimsy with your own boundaries. And the easiest way to see this is what would I recommend to someone else? If I'm, if I would say, if someone were to come to me and say, What do I do about this, or should I tolerate this or that or the other thing? You know, what am I doing? If here's the thing when it comes to betrayal to if I would be Completely an unwilling to completely unwilling to accept anything less than what I deserved, let's say from that person who betrayed me, Well, I have to be completely willing to show up in that strong, powerful way myself. So I have to be unwilling to accept anything less of myself. So I can't just, you know, anything goes, No, I'm holding myself to a higher standard. If I'm gonna hold someone else to it, I start first.Ari Gronich15:27Right, I understand that. So I don't want to go bigger with that again, you know, my whole thing I want to go bigger, with bigger and deeper, bigger and deeper. So, again, I go, this is cool. And let's talk cancer is a betrayal, right? It's a betrayal. The betrayer is, let's say, in some case, the cigarette company, right? The cigarette company is lying to you for 50 years telling you that it's good, right? And now. And now it's done right now. Now we know. So now you're you've become the betrayer yourself, because now you have an open relationship with what used to be the betrayer, which is the company. Debi Silber16:15Right? So now my role is to not spend a penny with that company again. Because if I do that, and the next person does that the next person does and the next person does that. We're not supporting something that isn't in our best interest.Ari Gronich16:30Okay, so how do we develop the chain reaction? If we see something that systemically bad not for us, but for everyone, right? How do we stem that chain reaction? So I'm going to go to a deeper thing cigarettes is like, easy, right? We already kind of have that around, let's say pesticides in our food, right? Which cause cancer, which are very toxic to your nervous system, your immune system, all those things, right? So let's talk about that. How do we get in not just you and me who have gone organic or whoever who, you know, says let's all go organic? And let's hug trees, right, which completely divides people? How do we get that train going to the companies that are providing those chemicals to stop the governments that, you know, like, how do we stop people? Yeah, other than just saying, I'm personally not going to do that, because one person's pennies don't mean as much as 100 people's pennies.Debi Silber17:35Absolutely. But you know, it's like, they're the only word that comes to mind is critical mass, if I do it, if you do it, and then if our message gets to the next person, the next person, the next person, you know, that's, that, to me, is more effective. Listen, some people are activists, and they're going to be the ones with the signs and you know, protesting outside the company headquarters, and I get that I'm going to do my part and not supporting something and sharing the message to, let's say, my community, and doing my part. And if everybody does their part, it's we can have that that critical. That critical message, it reminds me of that starfish story, you know, you hear the starfish they're all the starfish on the laying on the beach. And there's the I think it's like a grandchild grandson and a grandfather and or something, no son, whatever. And they're just throwing one starfish in and one starfish in , and they're like, well, what's the difference? There are so many 1000s it's like well, this one made a difference to this one made a difference to this one. So I look at it like we're beautiful. We have a beautiful opportunity to do our part, share with our community, be the role model and let that let that grow. So I don't think the anger is what moves the angle if the anger motivates. That's beautiful. But coming at it from a place of strength not a place of just reaction.Ari Gronich18:59Right. But I guess what I got from you, which I was looking for, was the share.Then get out and you know, not just keep it within for a year yourself. Right? Well, but share it right?Debi Silber19:17Well, of course. I mean, that's why I opened up the PBT Institute. What's the point of me just healing? I mean, I made a vow. I said if I, if I heal, I'm taking Everybody with me. You know, why on earth would I just do this for just myself? It's like, I feel like we owe it to others. If we've been through something, how do you not share that and shorten someone else's learning curve. And if everybody does that with their own experience, someone has a financial crisis. They teach how to avoid it. Someone has a health crisis. They teach how to avoid I had a betrayal crisis. I teach someone how to heal from it. I mean, I think that's, that's how we contribute. Ari Gronich19:53Awesome. So I like the anger. The anger absolutely motivates me. In some ways, and I like action, right? I like the movement of action; which activism is that? And I'm like for my audience you know, I'm calling for activism these days for people to be actively not going against the system but actively looking for ways that they can improve on the system. So Buckminster Fuller, one of my, you know, mentors, I guess. inspirations, I'd say, you know, used to say, you don't build something, or you don't fight the system, you build something better next to it, and people will come. That's a paraphrase. But that's the idea. So what are we building? Right? for people to come to that's better than the system that we've had. And so for you, you've created what you know, you call the PVT right?Debi Silber21:08The post betrayal transformation Institute, there is nothing like it that exists. It's like how people know, a is if you have an alcohol issue, the PBT Institute is if you have a betrayal issue, you're not meant to stay there long. It's the training wheels until you don't need them. But there's a roadmap and a predictable way to heal now. So if we can avoid it, next best is heal from it quickly.Ari Gronich21:30Awesome. So then I'm going to go into something I talked to you a little bit about in our pre interview, which is the body, the cymatics, the trauma that lives inside of your cells. Because at least in my years of experience, I don't really see talk so much, or cognitive behavioral, do very much for a person long term, it usually brings up the stuff more and you know. So I talk a lot about cymatics and bodywork and getting the issues out of the tissues. So we talk a little bit about that, and how that relates to what you're talking about.Debi Silber22:11Oh, yeah, it's a it's a huge component of healing. You know, the talk therapy, it can do one thing, if you're unpacking it so that you do something with it. That's beautiful. But if you're just unpacking it, so you're just looking at it. I just don't see the point of that. I mean, and here's the thing, we found, the wrong type of support does way more harm than good. Because if someone is in highly skilled, you know, we're talking about betrayal here, if they're not highly skilled, and how to move someone through betrayal, it's it can re traumatize and just keep them re traumatized because so many therapists actually blamed the betrayer. Right, you know, let's say I we've seen this so many times, husband and wife goes to she drags him to couples counseling. And if that therapist isn't highly skilled in let's say, narcissism, let's just say right? Narcissus, crocodile tears, very charming. And the therapist can look at the betrayed say, you know, he just learned to communicate better. It's like, Are you joking? You know, so. So it's that has a role. Certainly, if it's a qualified therapist, there's an important role there. But you're right. It's it goes so much deeper. And you know, that was one of the discoveries that there's this collection of symptoms, so common to betrayal, it's known as post betrayal syndrome. We've had about 25,000 people take the post betrayal syndrome quiz, actually pulled some stats, if you want me to show you absolutely, and we have, every age represented just about every country in this is men and women. So this is so you see, how betrayal, shows itself physically, mentally, and emotionally ready. 78% constantly revisit their experience. 81% feel a loss of personal power. 80% are hyper vigilant 94% deal with painful triggers, those triggers can take you right down. These are the most common physical symptoms. 71% have low energy 68% have sleep issues, a 63% extreme fatigue, so you could sleep you wake up, you're exhausted. Those are your adrenals that have just crashed. 47% have weight changes. So in the beginning, maybe they can't hold food down, and then later on, they're using food for comfort. 45% have digestive issues, anything from constipation, diarrhea, IBS, Crohn's, colitis, you name it. The mental symptoms 78% are overwhelmed 70% walking around in a state of disbelief. 68% are unable to focus 64% are in shock. 62% are unable to concentrate. So imagine here you can't concentrate. You have a gut issue. You're exhausted and you're supposed to work and raise your kids or whatever you're doing. That's not even the emotional ones. 88% extremes sadness. 83% are angry, just mix sadness and anger and that's exhausting, right? 82% feel hurt 80% have anxiety 79% are stressed. Here's why I wrote the book trust again 84% have an inability to trust. 67% prevent themselves from forming deep relationships because they're afraid of being hurt again. 82% find it hard to move forward. 90% want to move forward, but they don't know how? Ari Gronich25:32Well, those are some pretty intense statistics, I'm actually very glad that you bring them up. Because, you know, I'm a woowoo scientist, I like science. I like research. I'd like, you know, the double blinds. I like that stuff. And I like the woowoo at the same time. So, you know, so yeah, so let's break some of that down a little bit. If you break down each one, like, what does that story tell you, like, just tell the story of what those numbers are?Debi Silber26:07Yeah, the story is and one thing I can share, too, was one of the other discoveries, the five stages that we go through from betrayal to breakthrough. But what it shows is someone can be fresh out of the shock of their experience, or drowning in it. It can be decades; it could have happened decades ago. And they think just because time has passed, they're better and they're okay. And they're not. And it's interesting, because in the quiz, there's a question that reads, is there anything else you'd like to share, and people write things like my betrayal happened 35 years ago, I'm unwilling to trust again, my betrayal happened 40 years ago, I can still feel the hate my betrayal happened 15 years ago, I feel gutted. So we know, you know, we've all heard Time heals all wounds, and I have the proof when it comes to betrayal. That's simply not true. So this is a representation of people who are stuck and struggling.Ari Gronich27:04So what do you do? what would you consider a percentage of the population that has betrayal? Because I would look at the world right, and birth to death? I don't see anybody getting out of life without several betrayals, let alone You know, major ones, but several major betrayals, so what does that mean, for a country a populous. I mean. Debi Silber27:33You know, it means we have, we have so many things that we do so well, and so many things that we suck at. And where we really, it would really serve us to step up our game, something like betrayal. I mean, you see the havoc that is left in the wake of a betrayal. So you know, when that's what's left, after someone just breaks that unspoken or spoken rule, right? There's so much cleanup, there's so much heartache, there's so much damage, right. So it would really serve to just learn more about like, I wish everybody knew these stats, I wish everybody knew. So this way the betrayal could be like, again, do I really want to cause that, you know, these symptoms? To me, the person I say I love, right? I mean, because it's, it's inevitable. Now, that's not saying you have to stay with these symptoms at all. You can heal from every single one of them. I did. But that's where you land. And that's where you know, you can stay if you choose, you know, staying stuck is a choice. Ari GronichYeah, so what's, you know, talking about those five steps? Debi SilberSure. So, so, you know, even but can I give you a little analogy, I think this would really serve, because I see this all the time with people where they are the ones who do get stuck, you know, I here's the difference between resilience and transformation, resilience is restoring. And you need that fear every day. When it comes to betrayal. It's more like trauma and transformation. So using this analogy of a house, and I talked about this in in my second TEDx, do you have post betrayal syndrome? So imagine the house needs a new paint job and you paint, right, that's resilience, you're bringing it back, you're restoring it, or it needs a roof you give it a new roof, that's restoring resilience. Here's trauma and transformation. A tornado comes by and levels your house, right paint jobs, not gonna fix it, and a new roofs not gonna fix it. Here's the thing, though. You have every right to stand there at the lot where your house once stood and say, Oh my gosh, this is the most awful thing that's ever happened and you'd be right. And you can call over everybody you know, and say, look at this. Isn't this the most terrible thing you've ever seen? And they all agree, and you don't have to do anything. However, if you choose to rebuild your house, you don't have to but If you choose to, why on earth would you build the same one? There's nothing there. Right? Why not make it so much better, so much more beautiful. That's the opportunity. Betrayal is the setup for transformation. And when we look at it like that, we could be like, okay, it's leveled, it's dead and gone. I can at the very least rebuild a strong solid me. But who knows? A strong, solid, new couple, you could do that, too. Anyway, I wanted to share that before I got to the five stages.Ari Gronich30:29 Yeah, no, I appreciate that. Because it brought something up in me, which is that rebuilding stage? And so one of the things that I've said, as somebody who's had a brain tumor all my life, right, is, I don't know who I would be, without this tumor with without the pain without the struggle without the angst. Without the trauma, without the betrayal without any of those things. I don't know who I would be. And then somebody gave me this glass or this coffee mug that said, life is not about discovering yourself, it's about creating yourself or something like that. And so when I look at, or when you're talking about the rebuilding part, decorating your house the way you want it, building the rooms and the space the way you want it, how does one even envision that from the place of betrayal from a place of, of damage?Debi Silber31:36Yeah. And in the very beginning, getting out of bed, maybe all they can do. So I'm just acknowledging that because that's, that's real. And I'll walk you through the stages. In this way, you'll see exactly where someone is, and, and you'll know and I invite everybody to think about, as I'm going through them, picture yourself, if you're if you're there, if you were there, you know, where are you? Because you'll see yourself clearly. The first stage was a setup stage, I saw this with every study participant Me too, if you imagine four legs of a table, the four legs being physical, mental, emotional, and spiritual. What I saw with everybody was this real heavy lien on the physical and the mental, and kind of ignoring the emotional and the spiritual. What does that look like, looks like we're really good at thinking and doing, not really prioritizing the feeling and being, but that's where intuition lies. So often, we turn that down. But if there's a table with only two legs, easy for that table to topple over, and that's us, that's not to say, if you're busy thinking and doing, you're going to be betrayed, it's just that was what I saw. Stage two, this is by far the scariest of all of the stages. And this is shock, trauma, the day, discovery day. And this is the breakdown of the body, the mind and the worldview. You're shocked. So you've just ignited the stress response. Now you're headed for every single stress related symptom, illness condition, disease, your mind is in a complete state of chaos and overwhelm, this makes no sense. You cannot wrap your mind around what you just learned. It's like a weird time warp thing that's happening right now. And your worldview is shut has just been shattered. That's your mental model. These are the rules. This is our life works. Don't trust that person go there, right. And every rule that governed life is no longer it's terrifying. Bottom is bottom down on you. But think about it. If the bottom were to bottom out on you, what would you do you grab hold of anything you could to stay safe and stay alive? That stage three survival instincts emerge. It's the most practical of all of the stages. If you can help me get out of my way, how do I survive this experience? Who can I trust? Where do I go? How do I feed my kids? Like it's that practical? Here's the trap.Debi Silber33:47Once you figured out how to survive, because it feels so much better than the shock and trauma of where you just came from, you're like, Okay, all right, we got this, and you start planting roots here. We have no idea. There's a stage four and stage five waiting transformation doesn't even start till stage four. But because you think this is it, you better figure out a way to make it work, a few things start happening. The first thing is, you start getting those small self-benefits, right? You get to be right, you get your story, you get someone to blame, you get a target for your anger, you get sympathy from everybody you tell your story to you don't have to do the hard work of learning to trust again, should I trust you. So just forget, it's easier not to trust anybody. So you plant deep, deeper roots. Now that you're here longer than you should be? Your mind starts doing things like well, maybe you deserved it. Maybe you're not that great. Maybe this maybe that deeper roots. Now because like energy attracts like energy. You're calling circumstances and people and relationships towards you to confirm this is exactly where you belong. It gets worse but I'll get you out of here because it feels so bad. But you have no idea there's anything better. Right here is where you resign yourself to thinking, this stinks. I'm in so much pain. I don't know how to get out of it, but I better figure out a way to make it work. So right here is where you start using food, drugs, alcohol, work, TV, keeping busy, reckless behavior, to numb avoid, distract yourself from what's so painful to feel our face. So think about it. You do this for a day, a week, a month now, it's a habit a year, 10 years, 20 years. And I can see someone 20 years out and say that emotional eating, you're doing or that numbing in front of the TV, you're doing work that drinking you're doing Do you think that has anything to do with your betrayal? And they would look at me like I'm crazy. They would say that happened 20 years ago, doesn't matter. You see, all they did was put themselves in a perpetual stage three holding pattern. That makes sense. Yeah, absolutely. So anyway, if you're willing to let go of those small self-benefits, you have to do a couple things, grief, you know, mourn the loss, do a bunch of things, you can move to stage four, stage four is finding and adjusting to a new normal. Here's where you acknowledge, I can't undo my betrayal, right, but I control what I do with it. So I always use the example of if you've ever moved to a new house, office, condo, apartment, whatever your stuffs not all there, yes, not quite cozy yet. But it's going to be okay. When you're in that mental state, you start turning down the stress response. You're not healing just yet. But you just stopped the massive damage you were causing and staging in stages two, and three. Also, what I found so interesting to the stages, if you were to move, you don't take everything with you, right, you don't take the stuff that doesn't represent the version of you, you want to be when you're in this new place. And what I found was, if your friends weren't there for you, if you just had those like-minded stuck friends, right here is where you've outgrown them. And if you don't take them with you, I saw that all the time. And when you're in this stage four you making it Okay, you're making this your new mental home, you can move into the fifth most beautiful stage and this is healing rebirth and a new worldview. The body starts to heal, self love, self care, eating well exercise, he didn't have the bandwidth for that earlier. Now you do your mind, you're making new rules, new boundaries, based on what you see. So clearly now. And you have a new worldview. Based on the road you just traveled. And the four legs of the table. In the beginning, it was all about the physical and the mental. By this point, were solidly grounded because we're focused on the emotional and the spiritual to those are the five stages.Ari Gronich37:34Okay, so you have the five leg table, center, one just right, rounded down into the earth. There you go. All right. So let's talk about stage three, a little bit deeper. Mm hmm. Because that's where I think most people are in a chronic automatic patterning, right, that we know about our bodies, traumas that our cells regenerate. Every you know, however, many months to however many years, we are completely cellularly a new person, every seven years, I think, seven years, but like our livers like a few of however many months in our lungs, or however many months. And so, in general, we're in a constant state of completely regenerating who we are as human beings, on a physical cellular level, right. However, what we know is that our genetics continually repattern the same traumas, whether they're physical traumas or emotional traumas that last in the body that are like, you know, in you. So what happens is, when at least when I start doing the somatic body work, is that the body no longer reproduces the scar tissue? You could actually see, like somebody who has a 20-year-old surgical scar, for instance, that disappearing as we end up working on that in those areas. Right. So how do how does? How does that translate to what we're talking about in stage three? Yeah, there are. We're completely rejuvenating and regenerating, but we're creating the same automatic patterns. And then how do we, how do we technically get that to switch into stage four? Mm hmm. Yep. From stage four, the mindset that allows us to go into stage five, because I think that there's something emotional and then mental about going through those two places. So Debi Silber39:49100%. So to answer your first question, I just want to answer before I forget, there was the part two. So the first part of that is, you know, how we're regenerating right new cells and everything. But when we're fueling ourselves with the same thoughts over and over and over again, that's absolutely what's keeping us stuck. Because think about it, it's the same thoughts that drive the same feelings, the same emotion, that drive more thoughts more feeling more emotion. So we're creating these neural networks,

Tracy Lamourie Founder LAMOURIE MEDIA an Award Winning Publicist has been featured in Rolling Stone, NBC, CBC, HuffPost and here with us today to talk about how Self confidence can lead to success. Ari Gronich0:03Welcome back to another episode of create a new tomorrow I am your host Ari Gronich. And today I have with me Tracy Lamourie. Tracy is a PR expert who I'm going to not even read her like her normal intro, I'm gonna let her tell you about it. But this woman made her career by taking about 20 years or so of her life, and setting free an innocent man who was on death row. So hey, you know, I'm gonna let her tell you a little bit about that story. And then we'll get into an awesome conversation that hopefully will help you create a new tomorrow for yourself, activate your vision for a better world, do something big in your life, like Tracy has. So Tracy, let's uh, let's get into it. Tell us a little bit about you.TLTracy Lamourie0:47Hi, there. So yeah, I'm based in Canada, I'm Canadian girl working usually internationally around the world, when it's not the middle of COVID. We're on the other side of that level. So our borders are a little slow and opening up. So I've been here, no basement doing my magic. So I'm an international award winning publicist, working across borders and across industries. And for people who don't really know what that is, is basically getting people in the news getting people elevating their profile, whether they're entrepreneurs, executives, musicians, creatives, authors, all that. But this just happened for me because of a natural kind of, I should never say natural. But what I started doing it for 20 years, I ended up here. And so all the VIP parties and all the travel and all the super cool, amazing things that go with being a publicist, were in my original plan, I was originally an activist in my 20s with my husband, Dave, Markinson, married 26 years now we've done all this together, starting with a little radio show in Toronto a long, long time ago to college radio. And then when that was no more was the early days of the internet, we still wanted to have a voice, you know, to change the world, to, you know, make things more equal, like you know, all those things that you're passionate about in your 20s. But I'm still passionate about today. And we found out just in a little curved corner of the early into the early interwebs. About a man named Jimmy Dennis would aid for this little add on line. And he's with being a I'm on death row. I'm not looking for a pen pal, I'm not looking for a girlfriend. Because a lot of those preserving unpolished Western, I'm innocent, and I need help. So my husband and I, we wouldn't be like I want it to be. And if people asked us what made you actually write, we actually wrote a letter we wrote to him and said to tell us more. And I think partly because obviously we were activists, but also we had that radio show not long before, we were still in that information gathering. And so we put pen to paper and we said tell us about it. And we wrote a letter into death row. And he wrote back with a 28 when we were 28 years old, and he was 27. Even back with a 28 page letter on both sides. And all the legal documents that was in the cell breaking down the hope is that there was no brochures or pamphlets or websites or anything. And we got this and what do we do? People said Don't you know, how did you? Why did you do what you did? But again, why don't we write that letter? We wrote the letter. And then once we did, here's a person who wrote back, you know, 28 pages, who's clearly desperate and needs help. So what do you do with that? You just say it was a fun read, you know? So obviously we like, Oh, well, gee, what are we like? We have to do something about it. We had no money we had no, I wasn't a publicist, we certainly weren't lawyers. But we thought, Well, if we're this upset, reading just this much, you know, maybe we can put it on these interwebs and somebody who has the ability, somebody who has money, maybe somebody will buy a lawyer as we originally thought. So we started doing that. And ultimately, we ended up being disturbed by the death penalty in general in America through looking at that case. So there we were 28 years old. This is how I learned to write a press release. I literally went to the AltaVista precursor to Google and learn you know, for immediate release out of right that it was really hard to get attention for a case that was you know, someone was still convicted in America and in those days it was before making a murderer or was before all the wrongful conviction, serial and all those podcasts before all that so we had the internet we had the you know, email and everything but it wasn't easy. So the way that we decided to address that because it's like we were little mini publicist before we even knew PR was well if we talked about the death penalty in general as opposed to just this case and use this case as an example then maybe we'll get a more media. So we did that. We wrote up press releases for immediate release. And literally there were 28, 29 years old on CNN again we have no legal experience no PR experience not very much Media Group. And then we were on CNN on MSNBC on port TV on panel. With lawyers being interviewed by Katherine Grier, by Nancy Grace, by lay Oh my god. So it will took another 11 or 12 years, that was just, you know, not for profit, volunteer. By the way, Jimmy Dennis was freed in 29th 2017, we talk almost every day in these amazing things going on with him. He's an R&B artist now. So that's when your listeners should check that out, because the whole other story, but, you know, in terms of it another 11 years before I thought, Hey, hold on a second, because I was just in telesales, I could probably, you know, not have a life I hate, I could probably not to sit here doing sales reps were like, the skills that I built, dealing with media are actually valuable skills. And then I thought, that's my thought, like the transition and you know, help people who don't understand how to get into media, get into media, and that's when I was 41, 10 years ago, it became a business.AGAri Gronich5:55Nice. So I'm going to unpack this a little bit. Am a unpack for you a little bit. So first of all, you know, I love this story, because it reminds me of one of my favorite stories, which is the story of Hurricane Carter. And I don't know what it is about you Canadians coming down here thinking you're going to save, you know, all the American people, but I do. I mean, I appreciate the thought, you know, it's just, it's funny to me that, exactly, exactly. But here's the question, what is it that Canada breeds into the people that makes them say, Go read it, you know, say a book of Hurricane Carter's or a little post on a little website on a brand-new thing called the inter-webs, with Bolton board services. I mean, what it wasn't like you had google it was bulletin boards and things. I mean, what made what is it that makes you do that? And that's anybody I'm joking about the Canada America?TLTracy Lamourie7:05Well, I think what I always say to that, because I mean, you can't tell the story, I know when other sounding heroic and epic and all that stuff, right. And so I always bring dial that back because I'm not heroic or epic more than anybody else's. And this is where I say that like, even though I did that thing, right? I think that more people would do stuff like that all the time. Canadians, Americans, whoever, everybody would, instead of watching Netflix, whatever, if, if, if they actually believed they could, but people don't think how do you know, maybe I was we were naive. We were a bit when I was that kid. In hurricane you, I was privileged to meet Ruben several times, towards the end of his life, he moved to Canada, right. And so and I didn't even TV, that connection in those days about how the Canadian like, I didn't even see that even though we were watching the movie and stuff. But I think more it's a matter of feeling empowered, you know, whether you're too dumb to know, you can't make a difference or feel that you know, you can, because you've been you've done it before in other rounds. That's what I think it all comes down to self-belief and that, you know, and not like, Hey, I can do this. But to think we’ll wait, you know, I can do my little part, I can take a step I can make the difference. If I do this, maybe somebody else to pick it up and do this. I never thought at 28 years old, I was going to be able to free that guy from death row. But I kind of did. I kind of did think so I thought that the world would free and I thought if we if we made it known, if we did our little part, which was words, people would find out and then it didn't go quite that way. Because a lot of opposition, they don't want to be bound up. They don't really want unraveled the truth once you start, you know, but so there's a lot bit it was a bigger beast than we thought. Right? We thought we just have to pointed out and then we were fighting a bigger battle that we even knew we were. So those things intimidate people and you don't feel like you can make a difference, right? But same reason people don't start a business or they dream of going to travel but they never do it. It's because they ultimately thought that they don't see themselves doing it. It's easy, easier to not do it. You know what I mean? Like it's not, it's just because I'm better. I was dumb enough or like hubris enough where to be like, you know what we can do we can do here and then you see that you can make a difference. And as you do those things, you're like, Whoa, look what we just did. And that gives you the confidence and the whatever to keep doing it.AGAri Gronich9:24Yeah, absolutely. Um, I was gonna ask you how being an activism how being an activist is akin to capitalism. Because I think that a lot of people think that they're opposing forces. And I think that they're marriable, right, that they have that the two things go together really well. Doing good, makes a lot of money when done right kind of thing. And so you've been able to in your career pivot from activism into capitalism a bit. And that was, the next thing I wanted to unpack with you is that transition, you started it with belief in self. And I just want to, like, I want to emphasize that for people right, you have to do the work on yourself. So that you have belief in yourself so that you have blind faith, that what you are doing is going to make a difference in the world. And so I just wanted to emphasize that and then have you unpacked in it. TLTracy Lamourie10:37Once you do that, you do it, right, because you're when you're like, Okay, I can do that. Why wouldn't you I really, truly believe that people, you know, people are good, like I am, Frank said, I still believe good in people. And it's true. You know, most people will help you know, if there's someone in front of them that starving, you're gonna give them a sandwich, most people that are you know, they're going to, so it's just that they don't feel like they have the power to make an impact. So we don't even try to make an impact. And that's the same as in our own personal lives and doing these other benefit ourselves as it is, you know, why don't more people be the starving children or help this whatever. So I always say that because like, it's hugely epic, you know what I mean? Like, I know, you can't, like how can you tell that story without and people want to applaud you and be like, awesome. Oh, my God, you thought that I was gonna know. But the point of it, the whole point of it is not the applauded point of it is for you guys to realize this dumb ass girl with no, I'm a brilliant blah, blah, blah, strategic publicist, you can see my list of you know, whatever behind me and my alarm, right. But when I was 20s, you know, there, I'm just basic yo with the red hair. When I said to myself do what can I do? I don't have any money. I don't have any. But doesn't matter. I had the passion. And I had this, you know, an out of that, look, I built this. I never even met you. Now this weird rear is developed, which I you know, wow. You know. But again, it took a long time for me to think of that. Yeah, that was part of the strategic this. It wasn't like I went from that goal of not button this high profile, I'm not going to turn it into money. We were doing that for like, it was like a decade after we did TV that I was still doing all the sales, still doing all that we just really focused on getting a better death row. And then it wasn't until like, a couple years before we got out when we realized, yeah, it's happening. That's like, wait a minute, when they literally booked to make another phone call for my crappy job. And I'm thinking I wish I could remember what I was thinking the minute before that, like, clearly remember that Revelation where I'm like, wait, wait, wait, I think that's the publicist. I'm not doing this anymore. And then from that moment, I literally went and looked into how can I get freelance work as publicist, because I have this history of doing that I get paid. I wish remember what I was gonna, what I was thinking the moment before that. AGAri Gronich12:48You're probably thinking, I've got to make another call. It's the breath at the end. You know, nobody can see the breath on the audio. But if you're watching the YouTube, you can see the breath, right? alright. You know, it's funny, I, you know, the revelation moment. I know, for me, being a healer, being in my industry was I was dead. And then I woke up in a hospital and I sat up and I said, I think I need to be a healer. Right. That was my, it was a pretty freakin’ clear revelation moment. But I have no idea what was happening in my head before that.TLTracy Lamourie13:39I really wish because I mean, so clearly, I remember that going. Nowhere. And from that moment where I remember it is I didn't make another call. I might have made one more call, by the way. I remember it is I was like, Oh, yeah, no, no, I started searching. And I found Elance. That's how I first started Upwork. Now, I first started, I used to get flipper lines on that until I just started getting transitioning to your LinkedIn. But yeah, so from what I remember, is that literally with no, I'm not doing that anymore. And then was and then I was like, I think they call that a publicist. Okay. Now I'm a publicist. And then pretty quickly, I got a client and one of them was there, like I think I told you before, Angela Sadler Williamson when Rosa Parks cousin. Who wrote the book, like, oh, sorry, that movie, my life is rosy for adults, which is on amazon prime. And this week, was like nominate was nominee, whatever it is, for me. And that was my first you know, one of my first proceed and that's when I was like, Okay, I guess I'm in the game. You know, me. AGAri Gronich14:43So, here's something. You've been saying. I want to unpack that too, is you thought of it and then you did it. Right. You, you thought of it and then you started doing actions. You thought I can do this. And then you started making actions towards it. A lot of people think I could do something, I have this great idea. I wanted to do this, oh, man, I saw that I created this thing I'm seeing out now I created that 10 years ago. Why didn't I do it? Why didn't I do it? So all of those things, you know, go through my mind when I hear you saying, well, I just did this. And then, and then I started writing. And then I went on to Upwork, or, you know, Elance, and I put my ad out, and then I, these are all action steps that you're doing. Right? So people like, I used to get really upset at the law of attraction, because I felt like they missed this step, the action step. And so people were like, “Well, I made my vision board. And nothing.”TLTracy Lamourie15:47Such way I always say you can do all that then act in a chord.AGAri Gronich15:59Act in accord. Exactly. So this is where, where the thing you want to do becomes live becomes alive right. So let's.TLTracy Lamourie16:09How I know how people say fake it till you make it. I hate that because I'm very genuine. I don't like fake it till you make it as this wrong message. But I get what they're trying to say with that. And so what I would I say with that is from the Rocky Horror Picture Show, which is don't dream it, be it? Have you ever heard anybody talk about Rocky Horror Picture Show in a business? Because you know, I can't afford No, but seriously, it's just a life lesson. But I always love that don't dream it be it. So it's the same as I get you know, it's the saying. If you want to make it you don't fake it till you make it. Be it. Started it, do it. Take a step. Now you're in, you want to write a book, don't just think about write a page. Oh, look at me writing. Now you're ready. You know what I need? Like me? Well, I took that step. I made that freelance or whatever upward page. And then I you know, put myself out there. And then I got a reply. And oh my god, I got that one client, that one like I got and just started Williamson. And actually a Kennedy person, one of the crazy, one of my first client on Upwork. Back then, which is not even touched now was like a member of Academy can remember that story of the Kennedy, brother or cousin or somebody that had murdered the girl in Connecticut in the 70s. As about 10 years ago, there was something going on with the legal situation. And because of my history and the death penalty stuff, right? When I had my contract there, they saw that until we were looking for somebody to write the words for a web page for Michael's Skakel. So I worked and it was Kennedy family member and I've you know, ever the name right now. But it was legit, on Upwork and great. People are on that Upwork by the way. Like, I mean, I've literally got Rosa Parks cousin and the Kennedy hired me on that. And so that was just like a little short project at the time. Like it was like a what? But I mean, you know, so then I'm like, Okay, hold on. You can do it. That was not easy. I was a freelancer. I didn't even have all these accolades. I had, I was good at what I guess I did plan on the history of what I'd done for the, you know, I had been on CNN, media messaging and got us on CNN. It wasn't just like it was pointed successes. But still, that's very quickly on to your point. And I said, I was gonna do it. I went on there and did it. All of a sudden, I worked with Rosa Parks cousin, Emma Kennedy.AGAri Gronich18:24Crazy, isn't it? Yeah, well, just do it. I go back to the risky business, you know, movie, and the line that Tom Cruise is famous for saying, which is every now and then you just gotta say what the fuck. Do it? And you know, it's funny, because here's what here's what the audience is. Forget, you know, not hearing right. Is that the thing that's stopping us from just doing it? There is a thing that is an actual thing stopping us from doing stuff. Right. Now I call it trauma. And then the resulting behaviors and automatic patterns because of the trauma, fear, you know, distrust, not feeling good enough, not feeling worthy, all those kinds of things. Right. Sounds to me, like you act beyond fear, right? In some level, even though you're experiencing it, possibly. So how did you get to a place where you could act despite maybe the fears and the traumas and the things that were possibly coming your way? Because a lot of what people want to do these days is go up against the systems like I do, go up against the systems as they are. This is going to spark a lot of their fear barrier, right from just doing it. So why don't we talk a little bit about that?TLTracy Lamourie20:09Yeah, I don't know if I have a perfect answer for that. That's a really good question. I think I'm, you know, trying to think as you asked, where, when I started being like that, but I think about I mean, I've always been, it's funny, I think back to the conversation I had when I was 15, and my best friend, Jennifer, and we, cuz I was gonna say, I've always been super confident. But at the same time, I've always been like, anybody not confident I was, you know, the fat, fat girl, you know? So with all of that, that's, you know, I always see that now. But I never want to even use those words here a couple years ago, because I was so like, if I don't say anything, maybe nobody will notice. You know, it was, like, if I would come up with a TV show, I leave the room because I didn't even look at it. You know what I mean? It goes, so that shows you I was hugely unconfident about that in my presence in a room and all that. And yet, in spite of that, even at 15, I was like, yeah, whatever, you know. So I remember a conversation, my friend about this kind of thing at 15, which teenagers are more, you know, smarter than you think they are really resonant and smart to me Even now, right? I don't remember when Jennifer or me that said this, but when we were talking about this, you know, in the conversation, and we were talking about how like, we're insecure, she was like, mean that we were insecure, we know, we're secure in our insecurities, like, you know, whatever. Like, I don't care and in some way, you know what I mean? Like, like, Is it because maybe because of that, you know, thinking people are gonna judge me, whatever. And we see time I'm smart, and strategic and whatever. And that the confidence was inquisitive, confidence, or lack of confidence. And let me say, Oh, I don't care anyway. I'm just gonna do it. You know what I'm saying? Was that super confident? Or was it that I wasn't confident? I figured that they, you know, I wouldn't be accepted or wouldn't be like them, I wouldn't be where I couldn't be the pretty blonde girl, like, you know, anyway, so whatever. So this is what you get. And then I became super confident than that. And that's been everything because like, like, people who knew me back then, when I say, I wasn't confident as a teenager, they're like, oh, if I say I was shy as a teenager, like, you were never shy. I'm like really, Oh, that's interesting. So it's like, I think I always just, you know, whether it was natural to me at the time, or whether it became natural, because now it's super natural born and even, whatever, I don't care, you know, and that is a free and you know, it's funny, I read recently, a 50 Click way after this is my personality in Psychology Today, not long ago, or maybe it was the New Yorker, but it was something and it was it was saying that there was a point you know, like, it's almost like you know, that old What are they used to call people? like they would say they're not neurotic. Eccentric. AGAri Gronich22:49Eccentric. Okay. Right. Well, they only said that about the wealthy people.TLTracy Lamourie22:54I was just gonna say that when you add a certain level, whether it was wealth meal days, or even now I would like now it could be in your socials or your that what? social welfare, the credit, whatever, your that all of a sudden, what looks weird. Oh, like when you walk, when I'm 21 walking, run off the crazy red air, how she thinks she's gonna get hired, you know, whenever a little girl go, what looks weird, then, when you got this credibility behind you and you're able to, even if they don't know that, at that certain point, they start to think, Oh, Jesus, that person who carries them stuff like that with that confidence. But that's like, my husband's got crazy, long curly hair, like a rock star, right? And then I got the bright red. Here we go places where people don't even know about, like, they don't know why the publishers they don't know whenever. And they're looking at us. And we walk in the room. And it's funny, because I guess because it But the interesting thing is we carry ourselves now the following combination of the crazy Look, the red hair and the curly hair. But now that we're 50 and have all this stuff behind us, even if you don't know that we carry ourselves with a confidence that you know, you wouldn't maybe expect from the crazy red haired girl or the guy with the curly hair. Right? So that right there has, I think, happens all the time that we're like, that's so weird. Like, they don't know what we do. They don't know about Hollywood, they don't know. We just literally walk somewhere and like some rubbing be like, Oh, you guys, what do you do? We're like, we have that vibe now. Like, I don't understand. But I think that's what it is. Because we look up. We don't look at the average 50 year olds. So clearly, and we're clearly not bums. So then clearly you're somebody because otherwise why would you just have a suit and tie and look like you know what I mean? So it's a weird, like, backslash.AGAri Gronich24:34I think 60 something years old is the age of I don't give a shit. Right. But I mean, in just in general amongst the crowd, like, they'll, you know, I hear them talking, so to speak, and they're whispering Oh, yeah, I could toot in public now. Oh, yeah. I mean, it's like the age where just Ah, Let it all you know.TLTracy Lamourie25:02Maybe just a confidence thing when you realize no you know what all that was just stupid with me sitting there worrying about everybody. Maybe you finally realize what I tell people what just stop being so stressed out when you walk into the room you think that everybody in the room is thinking about a little Oh, you Well, that's a lot of arrogance and clapping. Am not arrogant. Sure you are! People sure you are you just think that everybody's thinking about you, you know, realize that everybody's roosting with their own crap their own worry their own, you know? And if there's some asshole, and they're just thinking about tearing you down, then that's good to know that you don't want to deal with them. Anyway, that's Thanks for letting me know about you what you like.AGAri Gronich25:35Right. So deconstructing the societal norms is one of the things I wanted to talk to you about. So I don't, I didn't tell you any of this stuff on our pre interview because I wanted you to go. Alright. Okay, so deconstructing social norms, because here's the thing. There's this guy is in your industry way, way, way long before you were. He's called the father of spin, Doctor Bernays. He was the cousin to Freud. And he's the guy who created propaganda. Okay. Yeah, he created propaganda. In general, he was the guy that created mindcom after. And like said, his psychology was his cousin was Freud. And he basically said that people are sheep and there's a select few that know what the people need and then the publicity and advertising industry was born, to tell people what it was that they needed to direct them in to a direction like sheep, right. So that was the father of your industry. As publicist. There's a lot of manipulation of people's societal norms. So I want to know how we can manipulate people societal norms, so that they are fearless in the face of fear so that they act beyond their belief maybe in themselves, like you did. So I just wanted to like, surprise you. It's a little.TLTracy Lamourie27:14No, I think that's true. And I'm glad you mention that, because I always think I always love that kind of PR. I do needs PR. Because it's true when you say PR, even me when I say when you say public relations. Like that's my call my when I rebranded incorporated, my company was called the Maury PR and media, which was originally my PR and marketing when it started with Kimbo marketing. And I was like, oh, what if I don't get that PR club, but I never even did any marketing. So when I was incorporated, I change it to Lemori media, because there was like, Well, you know, I never went public relations. And so you know, and also we're media content creation company, and we're gonna be doing more of that, but also public relations, I think it's a bad fit. Because when you think about it, you think about like, the Spin Doctors., the guy that stand up in front of, you know, for politicians, or whenever, or for a company that's done something wrong, or they you know, had a big bad media thing,AGAri Gronich28:16O you know, the president of secretaries or, you know.TLTracy Lamourie28:21With the language or you know, immediate or like, maybe non various example, click on TV, it would be like a public health campaign, you know, where they need to get much information out to where that is the situation where you're talking about, they specifically want people to act in a certain way. So they're putting up a news, ask, you know, like, what you see with COVID is a perfect example.AGAri Gronich28:46I didn't, I didn't say anything about COVID at all. TLTracy Lamourie28:49And I don't like to go into that either. Because I'm not even I don't have a strong opinion about it, because I like to have a need to please what I know a lot.AGAri Gronich28:55Yeah. And I like having my YouTube channel. TLTracy Lamourie28:58You know, so, no, yeah. And I'm not even going either direction on me personally, I have it. Because, again, in general about the world, I like to know a lot of things before I start spouting off, I like to really be confident, and when it comes to all that I have not coffee, I don't know anything on either side. But just strictly as an example of not what would that would be true, not none of that just like, you know, or let's make up let's not call it COVID. Let's say there's a public health be, you know, a public health emergency. See, everybody's gonna This is gonna happen if people do that, you know, so they want to get into massive information or something like that. Yeah. But what are the what I reinvented for the PR school, I didn't even meet a publicist till recently. I never read a book on PR. I started messaging to get the word out about that one. So to me what I have done in my career, what I call PR with, you know, in the services that I provide for my clients, I don't you know, it's funny because LA clients intimidating fire, their Hollywood publicist, for me on whether to work together like this. You do things that no other publicist does. And I'm not saying that you say I'm better because I invented this in my head, you know what I mean? I didn't go to school and learn with the perimeters of what a publicist does for their client is, to me if your public image, it's always what I would do for myself. I want to get you an award shows I want to get you needy, I want to get your message out there, right. So I call it I do elevating and celebrating some PR, good PR spin day. But actually, that literally came out of me in a podcast, we were having a conversation like this. So podcasting was like I'm really wanted you to know, I normally wouldn't have otherwise gone, because my show is all about the jet. But I really liked your vibe, and I listened. He was just he was saying the same thing. And I was like, but really, it's more about elevating everything. I just talked about that. But that's true. That's what I like people already doing amazing things, whether they're creatives, whether they're entrepreneurs, whether they may not even realize how amazing the things they're doing are and I'm like, why aren't you getting quoted about that? Why are you so literally my job is what I do is I find people writers who deserve to be heard and find ways to get them heard people that aren't looking at and I find ways to break that barrier for them so that they can we can get into media. I wasn't surprised I used to be a punk Ari, but you know, Jello Biafra. You know, from Dead Kennedys? No punk days. Oh, my God. Kennedy's came up twice in this conversation. What's?AGAri Gronich31:26In there all the dead Dead Kennedys, the dead and the Dead Kennedys,TLTracy Lamourie31:30Right in. Jello Biafra said if you don't like the mean, don't hate the media become the media in the 80s. They rave for all this? And I was like, yeah, so I am the media. We are all the media. In some ways. That's the problem these days. Because, you know, some people are just starting off and whenever That's it, but but you know, in through the mainstream media, what I find is that, like, I stay away from that stuff, specifically, because I don't like to work. You know, when I used to be a township, Politico, because I was an optimist. I thought, you know, I'm passionate about something that I thought were gonna change things, I would use my skills for politics, in the days before I was getting paid for stuff. Now, I really don't want you and I won't say never, because maybe somebody will follow me, I will. They'll convince me that they're God's greatest gift to you know, activists, and they really do mean, but I like to stay away from politics, not because people are bad, because the system is so corrupt, there's an even though you know, the best person going into that shitstorm, they're not going to be able to do what they want to do, they're not going to be able to so it's very, I don't want to sell my professional reputation. But I'm an activist, and I came from this, you know what I mean, I didn't come from, like, I want to always, I want the activist that I was in my 20s to always be proud of this corporate chick in my 50s. Like he said, at the beginning that different you know, I even recently I came from that mindset, I still have to convince myself sometimes I get Oh, yeah, it's funny our people we have doesn't mean your evil hate. Because it's true. Like the corporate is always like, you know, Mr. Burns on The Simpsons, or whenever in a dark, it's always you know, that. So as an activist, you think anybody in business, clearly, they're just money oriented. They don't care about all this stuff. It's almost been a revelation continues to be revolutionary, as I am, you know, higher and higher in business, and my circles and wider and wider, more people with money, you're in my circle, and more big people with bigger money and all that. And then I tell my story of podcasters are a huge, huge, you know, corporate business guys. And they're like, almost crying during them as well, if you actually do care, but they weren't listening before. How can they listen? So now I'm like, now I'm at a place. So I learned so much doing this, you know, like, what stuff you said, to the perceptions that were wrong about you what they thought was wrong, but actually what I thought was wrong with people. So really, we are all really confused about each other and our motivations, whether it comes to like, the right and the left and you know, people I think are bad because I'm a hardcore anti race, that would not have been my table and all that. Even though I have to remind myself people are people and they're not always working on the same motivation that we think they're working on to them. It's like you said fear, or misunderstanding or whatever. And if you prefer and break those things down, so that since it is important to break things, into the PR, like, truth, it's communication, people management, for sure. It's contacts, communication, and people management, for sure. But I don't look at it as a fairies. We have not tried to find ways to convince people of things that are true. I do try to find ways to convince to use my words that people can hear what I'm saying. different audiences can understand what I'm saying and hear me without their own barriers going up before they can even hear me,AGAri Gronich34:46Right? No, I guess what I was what I was getting at was not selling you or your profession. What I was saying is totally what I was saying is, is how do we get the profession in general, because a lot of people, obviously they don't trust the media these days. And so how do we get the profession in general? To understand that truth messaging is as powerful if not more powerful than fake media and false messaging? And how do we get the people to understand what the differences are, when we clearly have a complete lack of cognitive dissonance right now, or critical thinking and be able to understand that nation? So, you know, how do we bring people back to a place where they can really, truly know what's real, so that they can act on it so that they can feel like they can do something so that they have the faith and the confidence and all those things that we've been talking about beforehand? Right. Yeah, I'm leaving it all together. How do we bridge those gaps? These are the conversations I at least want to have in general, and have you have with all of your media people, right? How do we do that as a community of media people so that we can really change the industry together.TLTracy Lamourie36:19Out of people think I mean, number one, I mean, you know, honestly, it's you that cognitive dissonance is so true. It's hard, maybe hard for people to do, but you have to really understand like, well, no matter when you hear information, who is giving me this, like, where is this information coming from? Who is giving me this information? And why do they want me to believe it must be someone who benefits from me believing this? You know, like, honestly, I asked him stuff, like when I watch everything, like even if, because something might sound good. If it fits your mindset, if it fits your belief system and fits your whatever, then you're going to want to believe it. Whatever you hear whatever information like that's nasty, but that guy's gonna always question question everything I swear button as, as a little punk rocker. That's a question authority. And I still, you know, say that question everything, question all

Adam Strong is an Ultra-High Personal Productivity Authority, Business Strategist, Author, Public Speaker and the Founder of the Game Changers Experience.Adam was a former elite athlete in distance running (current world and Olympic champion Sir Mo Farah was his former training partner) and teaches the same success principals creating high energy and fast growing companies.AAri Gronich0:03Hey everybody, welcome back to another episode of create a new tomorrow I am your host, Ari Gonich. And today I have with me Adam strong. Met with him a little bit ago while he was in Cyprus, now he's in Scandinavia, he's been doing amazing things to solve the world's plastic pollution problem, as well as having been a ultra-marathoner, I believe, or an extreme athlete, he's worked with Olympics, and so on. So why don't you tell us a little bit about yourself and what makes you tick, but also, why plastic?ASAdam Strong0:39That's why there's about two or three questions there. So what I'll do is I'll try to break them down into many segments, if that's okay Ari. So first of all, thanks very much for letting me on the show. You know, I'm a big fan of the show. It's a great show. And, and I love it that the fact that you've got, you know, some great guests as well. So thanks very much, really appreciate that. So, my background, as you know, I'm just for the listeners, for the point of the listeners is my background is I actually got into elite athletics at the age of 11. So when I grew up, things were quite tough, right? So I suffered from a condition called alopecia. As you can see, I have no hair and haven't had hair since the age of 10. And so did it bother me back? When it when I was younger, I was I went through a transitional period. Like when I first lost my hair, it really did affect my self-esteem and self-confidence, right as it would do with any kind of young child and whatever it might be. But it really affected me. And so I was so ashamed about the way that I looked. And I was so conscious about what people were thinking about me, obviously, you know, judgments and stuff like that, and so forth. And so I was I when I, when I went through school, like through high school and stuff, I wore a sports cap, because I just felt so kind of ashamed about the way I looked out. Even if you look through my school photos, Ari right. I was the only kid that was allowed to wear a skullcap with my like blazer and stuff like that. Right? It was crazy. So anyway, cut long story short, at the age of 11. I, my father at the time, he said to me, because he knew I was going through some tough times. And he took up some long, long distance running at the time, he was like, hey, Son, why don't you get into long distance running? I'm like, Well, you know, I, it's a bit difficult that because I'm an asthma sufferer, you know? And, you know, and, and he was like, Well, why don't you just try it? And I'm like, Okay, well, I'll go try it. Well, what have I got ahead? What have I got to lose? Right? So I remember going down to the athletics track, I went down there on my own, because my mother and father was separated the time. So I was living with my mother. So I walked out, I goes down to the athletics track, which is at least 30 minutes from my house, and I go there on my own. And the reason I was there on my own is pure, because I didn't have the mentors and sort of the coaches and the support that I had when I was a kid. You know, everything that I did was literally off my own back. So when down to down to the athletics track, and I remember Ari turning off the app on the athletics track, and where the counter was, the counter would just appear to be about 10 foot high. And so I was this kid trying to look up and I was like, hey, Is anybody there? Hello. And so there was this lady that kind of looked over and she's like, Hey, I didn't see you there. And so I'm just like, Hey, can I How can I help? And I'm like, What? I'm interested in joining your running club. And I was like, Okay, cool. So, so what's your experience was like, I don't really have an experience. And she's like, no worries, well, what are you interested in? I was like, I'm interested in distance running. My dad's been doing it for a little while. And he's seems to think that might help with my self-esteem and self-confidence. He says, Okay, cool. So she walks me down to the athletics track. And all I see Ari are all these athletes, right. field athletes, track athletes. And I'm like, Whoa, this is way out of my league. Like, seriously, this is way out of my league, and I'm getting uncomfortable. I'm already thinking, I'm already thinking I'm no good for this, right. I'm not, I'm never gonna be any better than these guys on so I'm already comparing myself to these strangers, right. And I'm on and you know, it's not my fault. And so I'm already thinking I'm going to give up before I've even started anyway, cut a long story short. She says, I'm going to introduce you to one of my coaches. I was like, great, fantastic. And he takes like the long distance to middle distance group. And so and then obviously, I told her about my asthma and she went, Oh, okay, no worries. And so I kind of it really was really tough for me Ari when I first started getting started because as being an asthma sufferer, and I don't know if you're an asthma sufferer yourself, but when you're an asthma sufferer. You know doing long distance running is it. It's a bit different, right. So I first started off, I couldn't even run 100 meters. That's how difficult it was for me. 100 meters was real tough for me. And so over a period of time, I just thought to myself after my first session, right, I was like, Okay, I'm going to go back and see if I can try to improve myself, right. I'm going to see if I can improve myself. And just through persistence, and developing tenacity, I started to get better and better, better. Within six months, my asthma had completely disappeared. You know, six months Ari, that's crazy. And you're probably thinking, Wow, that's amazing.AGAri Gronich5:40It's amazing. You know, because I had what they called exercise induced or allergy induced asthma, either one, so and I was a long distance cycler growing up, so I would do your 250 mile rides, from my town in Santa Clarita Valley, all the way over the mountain to Malibu, or Santa Monica, so we'd go and we'd swim around, and we'd hang out and then we'd come back, but I was always the last guy, I would do it, I would do it. But I was always the last guy, because I couldn't really get the breath to flow within, you know, a good athletes cadence. Right? So..ASAdam Strong6:27100% Yeah, it's tough. I mean, literally, I completely 100% know where you're coming from on that one. And it's interesting. So I got introduced my coach, and when he got to the so you have the winter season in the summer season. So when the winter season kicks in, things get really tough because, you know, you go down to minus temperatures. And this is where I started. This is where I actually met my training partner, who was the current world and Olympic world champion in five and 10,000 meters, we, and we really didn't have That's it, we were quite similar in our own ways. He came from Somalia, originally say was an immigrant originally came to the UK and live with his with his own to get away from the war and famine in Somalia. And so he also was similar to myself, he was bullied, you know, didn't particularly have a lot of friends kind of introverted, very similar. And so what we did is we actually used our, I suppose, not really weaknesses, but I suppose, are our state of mind to really kind of bounce off each other. So as we start a training round the dark field at the back of the running track, because no one else would ever go there without any floodlights. We would kind of like, encourage each other to push harder and go harder and, and try to beat our times. And so we would use that. It's a bit like going to the gym every right. If you go to the gym, you're gonna work harder with a training buddy. Right? It's exactly the same thing. And so we did it. And we made it fun for ourselves. And I think that's probably one of the reasons why I just consistently just kept on going back because I just, I just love that age, I just developed this appetite of competition. And I love that I've, you know, I'd never had that before. But that's how I developed it. I just wanted to, I wanted to win, you know.AGAri Gronich8:19So, here's the thing that you and I talked about, I think a little bit, but you wanted to win. But you weren't really racing against the other people. We talked about this a little bit you were wanting to win against the previous version of yourself. That's something that I always would teach to the athletes that I was training, is you're not in competition with the guy next to you. If you get into competition with the guy next to you, that's when you miss the gun, so to speak, when you know, your false starts and you get nervous and you don't have everything else in alignment when you work on yourself is when you're in competition with yourself is when you're like you're in that ultra-focused state of flowASAdam Strong9:03100% I literally, within sort of a year or so I learned a lot of the skills that are a lot of entrepreneurs and business owners really seek but it takes habit. It takes years of practice and tenacity to really master those skills, you know, that you mentioned focus. So for me, my Yes, I was competing against myself. But my real big thing that I really wanted to do was always try to beat my time. That was my competitor that was my competition to try to beat my previous time all the time. And that motivated me so much that I just wanted to keep going back to try to beat it beat it over and over and over and again, and within a short period of time, literally I was absolutely crushing it. So you know, and I think it was just kind of that development really over a set period of time. AGAri Gronich9:55Awesome. Now back to the plastics because completely separate topics, right? Completely or so you'd think. ASAdam Strong10:06Absolutely. Yes or no? So being in, sort of in the Western world, you know, I mean, you're in the United States, I'm in kind of Europe. So I always grew up, you know, in an environment where, you know, recycling was important, save the planet sustainability, things like that. Right. And so, you know, it was ingrained into our culture to look after the planet, because, hey, you only get one planet, right, you know? Right. So I, as you know, Ari I was living in, I just came back from Cyprus, and I was living there for about seven months. The reason I was there is purely because they wanted to get away from the darkness. And somewhere, go somewhere, which is a little bit more paradise, and warmer. But anyway, cut long story short, as I went, I was as I was there. I don't know if any of you listeners have been to Cyprus, but it's bit like going back in a time warp by about 25 years, I kid you not. And so one of the things which, which I, which was shocking. So one of my regular routines was in the morning was to walk down to the beach. And it's kind of my form of meditation, Ari, right, you know, like the fresh air blue skies, you know, you go for a walk along the beach, and that kind of stuff. And so every time I took a walk, I wouldn't see all this plastic being washed up from the sea. And it wasn't just necessarily washed up by the sea, but it was just like dumped, or there was just this sheer lack of love and appreciation. And so I would take my trash bags down there, and I would bring up back at least two bags of plastic trash, you know, every time I'd walk down there, and I just thought to myself, hey, this is really annoying. Like this is really to the point where it's pissing me off, excuse my French, but it really is annoying me. And, and the thing is, it really developed into this kind of anger, and a sense that I was doing something for the planet, but no one really cared. And to me it really. And so, as I develop this anger, I started to create this visionary. And this vision was is that hang on a second, you know, I'm pretty successful in what I do in what I do as an entrepreneur. But that's what entrepreneurs do is they come up with these new visions. And so I create this new, this new vision just came into my head. And now we're in the process of, you know, creating, we're going to be raising investment soon, we're going to be building up massive brand awareness. And we're going to be fixing some of those challenges, especially. And I mean, that the world is, shall I say, it's 70% ocean anyway. So I've managed to create a piece of technology, what it's not just a piece of technology, it's, gonna be an app, it's gonna be a movement more than anything else. So I'm excited about that more than anything else. Because it's, for me, it's not about this isn't about me, like business is never about me. It's always about what can I do for others? or How can I serve others? Do you not? I mean,AGAri Gronich13:08Yeah, you know, it's interesting, because when you spend time in nature, you end up taking a look at it and becoming aware. And it's really hard to not see the things that you see when you're aware of them. So here's one of my questions to you is you've developed, you are out there on a regular basis and develop that awareness. Others have an awareness that something's going on. Let's just say, we'll put their recycle in the recycle bin, and think that it's being recycled, but they'll never know that 99% of what you put in the recycle bin is not going to be recycled. Right? There's, there's so much that we are told, do this, but it's not being effective. So how do people understand that they've been told for 25, 30, 40 years now, reuse, recycle, right. But the things that they're doing aren't being effective. So how do we get to a place where the people are doing the things that they're told, and it's being effective? Because those systems are in place to make it effective?ASAdam Strong14:28Yeah, it's an interesting question. But I think it's, I think the word that comes to my mind is all about education. You know, it's about education, not just like, and I said to you, I, you know, I came back from Cyprus is like, you know, living in back in sort of the 1990s. And so we live in the 21st century now, right? And so, it's about the challenges is that you've got different cultures. So Western world culture is very different from say Africa. It's very different from Mediterranean life. And, and so it's about educating and going into schools and educating the children. And that's where it's really good to start. From my perspective..AGAri Gronich15:12Okay. So that it to me that feels like that's what's been done. So like, I was in elementary school, and I'm old now. And I was an elementary schooler listening about recycling. And so I guess my point is, I no longer feel like, it is the people like it's like, same thing with food and obesity, right. People are eating nonfat; they're eating sugar free. They're eating. Oh, wait, now I'm now the fat, you know, the results are completely the opposite of what they say we're doing. So the education, yes, is important. But it has to be correct information. Number one, are education. But number two, it's like you're creating a technology, right? There's so many technologies out there to help clean things that are not being used. So I guess the question is, how do we get the public educated enough to where they become activated. To force change to happen? versus just going, Oh, well, you know, I see plastic everywhere, and I'm completely unable to change it.ASAdam Strong16:26You know, that's a million-dollar question. And, and, and that's a very good point. I think, from my perspective, that leadership starts from the top. And so really, what has to happen really, is that you have to start getting in front of governments, world leaders, disruptors, influences, you know, and create documentaries. I mean, one of my role models, Ari, one of my role models is Sir David Attenborough. I don't know if you have known as David Attenborough, but he is, is a British chap, he's in his 90s. And literally, he does documentaries for the BBC, mainly. And so all of these things is all around educating, going to the UN and, and talking to world leaders about the fact that, you know, if you continue to abuse the planet, the way it is, then it's gonna, there’s be repercussions off the back of that, right? You know, your children and your children's children, they're not going to enjoy the way that we enjoy his life. So, you know, and then things get extinct and so forth. So, if we're wrong with answers to your question, it really has to start with the top. And, you know, and sure, there's, only the little man, which is kind of me as such, right? But effectively, if you're gonna become, if you really gonna want to create a ripple, if you like, and become like kind of the face of, then the face of a particular movement, or whatever it is, then you've really got to start by getting some big support from some of the influences and thought leaders that are out there.AGAri Gronich18:00Gotcha. So I guess I go back, you know, I asked tougher questions than most, I guess, on this show. And, and I guess what I'm what I'm looking at is see you're doing something actively to solve a problem, to create a different result. And my question, I guess, goes back to what do we need to do not to educate the government, because they're educated, they already have all the scientists telling them all the facts, they haven't done anything about it, right. So if I'm like, I'm a performance therapist, I'm all about results, getting results, if I have an athlete who's injured, and they need to go get a gold medal, and we don't get them the results, then they lose millions of dollars. And, you know, there's all kinds of things that stay with not getting your balls, you had 50 years of not getting results. So my questions become like, activate you're going to be a leader, you're going to be moving, create, you know, creating a movement for plastic, right? How many of the people who are creating the movement for plastic Have you already connected with right and, and said, Okay, I see what you're doing, here's what I'm doing. Can we make this more effective? And then do that with the government as well? I mean, that's just my, my 10 cents on it. But I if I'm looking at, I want results, and I know you're going to be somebody who's going to be producing results, then I want to know, as an audience has as a person, like, how do I connect with you? How do I get results to so that I don't have to live with plastic on my beaches?ASAdam Strong19:43Sure. Well, I think everyone plays it plays an important role in in everything right? But I think what's what the key word that comes to my mind is collaboration. No one man no one woman, no one piece of technology software, whatever it might be. No creative invention is going to fix one huge, massive thing. The end of the day, it starts through collaboration, it starts by working together. That's the big thing. It can't be done otherwise, because there's only so much I can do with the world. And there's only so much you can do in the world. But ultimately, we all have to collaborate, and synergize. I mean, listen, at the end of the day, we've seen, especially over the last 18 months, where there's a big reset of the world. And you're seeing like habitats flourish, evolution new species coming in, because there's no humans about you know what I mean. And so it's kind of interesting, there was this great documentary, again by Sir David Attenborough. And he was just talking about the fact that cities were deserted. And, and now we've got all these new ecosystems and habitats that are being created. But ultimately, it is all around, building working together in unity and synergy. and collaborating working towards one movement. So I have a particular vision. But in order to have that vision, really kind of, I suppose, really take its toll and really kind of get the desired results is for everyone to really jump on board, if you like, and really kind of understand the real purpose and the real, why as to why we're doing it.AGAri Gronich21:26So, what is what is like, the thing that you say to somebody who I don't believe in climate change, or, you know, what I'm doing as part on the planet is not going to affect the planet, it's stronger than I am, you know, like, there's so many arguments that people are making conspiracy theories that people are making. And so I like to, like cut all of that shit out. As if, if there is no conspiracy theory, if, if there is no climate change, the only thing we're doing is looking down the road and seeing a whole bunch of crap on the road that, you know, looks like it should be clean. Isn't that enough? To get somebody to clean up? Well, obviously not. But you know, this is where I where I like to take, take it is What's so difficult about the concept get rid of all the morality theory, you know. ASAdam Strong22:26Because not everyone believes what you believe. And it's all about belief systems, right? So what my opinion and my belief systems about how I see the world and how I see perspective of the environment, and the plastic is very different from the way you see it the way the guy in Manhattan sees it. At the end of the day, it's all very subjective. So the idea really is like for my, and I hope that I'm kind of singing off the same hymn note here is that there's no point in forcing someone to really understand, you know, like, if I if someone kind of questioned me and said, Well, why are you doing that? Why are you doing that? Well, what are you doing type of thing, right? There's no right or wrong. It's very opinionated, and very subjective. At the end of the day, it's about, like, for me, the environment is like the environment and the ocean. The reason why it's so important to me is because number one, I enjoy watersports, scuba diving, snorkeling, all of those things I enjoy doing. So why would I want to, you know, swim with all that plastic rather than swim with the fish? Right? That just, that's just stupid, right? But listen, know what. We're all different. We all have our different opinions, different value, core values, but at the end of the day, you've got to do what you feel was right. You know, that's kind of from my perspective, it answers the questionAGAri Gronich23:55That would be that would be good on a micro level of individual. Right. So then I go to the next level, which is technology. So there are companies that have the technology to clean up stuff that aren't there's systems in place and government in place incentives in place to pollute rather than to not pollute. And so that next question becomes, how do we regulate again, or systemize in the government, good behavior of the corporations and the people who are actually affecting massive audience or macro, you know, environment versus just those micro?ASAdam Strong24:36Yeah, it's, it's a it's another good question. And what I would say is, from my perspective, plastic pollution is it's vast, like, people really don't understand how such big a problem it is. But it is so enormous it's unreal, it's probably unthinkable. Why would I go and tackle something as huge as that right. That's probably what some of your listeners are probably thinking. But the question is, is, why not? And why? Why not me? You know that. And so why should I? At the end of the day? Yes, you're right there is technology out there. But I think if you provide, if you provide the decision makers with the right data, and what I mean by the right data, let me let me give an example. Right. So if I was to collect data using AI, between, say, I was surveying, say, the Mediterranean Sea, right. And I was also surveying, say, I don't know the English Channel, I just use that as an example, right? Through AI, I can then pick up, you know, and monitor to see if there's, you know, a lot of plastic in that particular area, that's then going to be able to help us focus on specific areas of the world where we can say, Okay, well, there are shipping lanes, which go across it. And all of the cargo ships are dumping that shit into the sea. And so what are we going to do about that, right? That means that we're going to then send out our drones, we're going to then provide proof, we can then prosecute, we can do whatever it is, and therefore, we can then do something about it. Because at the end of the day, because plastic pollution is such a big problem. And yes, we all know about, you know, the need to clean up and the benefits and the reasons why. But if you've got hard core facts about where to focus, what to do, and who to go after, then it becomes a different ballgame.AGAri Gronich26:34Gotcha. I like that measure first in functional medicine with no clinical diagnosis. It's always test, test, test, test, measure, get the numbers, right, if you get the numbers, right, you're golden. Here's the crux of it, though, some of those numbers aren't going to matter to people. So when I'm looking at something like this, right, the plastic not, it's not just plastic pollution, harming environment, it's the plastic estrogen as harming our own bodies, that's causing kids to go through puberty at five and six years old, and that of at, you know, normal age, it's all of the illnesses and the diseases, it's all those other things, right. And so I guess, where I want so much, you know, I want so much, I should on people a lot, right? I should on people a lot. And here's my thing about incentives about the world in an environment, there's so many reasons that we haven't even thought of that would be a good idea to take care of certain problems like plastic, like any of the pollution. But I then go back to I remember growing up in my hometown, and you couldn't see the mountain in front of you. It was smoggy there. And when California said, No companies, you have to have regulation that's going to control this smog. All of a sudden, that smog lifted, and you could see blue again. And it was like years since I had seen blue. So, you know, I go Okay, well, even if I have conspiracy theories, even if I think capitalism is awesome, and we should be able to do anything we want. As a human being I sit in the world going, this, I don't like how I feel I don't like what I see. And so I want to make a change. And I know that not everybody does that. But there are ways I think that can make it easier for them. If the systems are designed, like when they go take their there's recycling their cans and bottles out to recycle. And making sure that the companies are recycling that stuff. We have the technology, it's kind of funny, I watched a documentary on this recently, we have the technology to do it. But they haven't implemented or set up the technology at most of the communities, cities states, because of money. And yet, so you're so as the audience member here, you're putting your stuff in the plastic bin. And it's going with everything else. Yep. And that to me is like how do we get that? To shift? How do we get these companies to be good actors instead of bad actors? How do we and then make awareness so that people will hold them accountable since the government's obviously not doing it?ASAdam Strong29:40Absolutely. 100%. And a good example of this is, I remember actually, so here's a really good example of for me, when I was over in Cyprus, and he used to do these, you know, I used to, as I said, as I described to you, I used to do, we me and my family used to do these plastic pickups on a daily basis, right? And so you'd get like these shipping bags. And on the shipping bags, it would even have the address of the person that actually decided to dump their shit in the sea. Right? How stupid is that? Right? It had China shipping and even had the address. And I'm like, Am I missing a trick here or something? So you know what I mean. Anyway, I just wanted to kind of say that, but that, you know, I just found that kind of, in a way. It's hilarious. But in another way, it's sad. You know, how, you know, people treat the world but you know, you're absolutely right. Companies need to be accounted for. And the only way that can be done is by saying, hey, Sonny, Jim, this is what you've done. Here's the proof. Now, you need to cough up.AGAri Gronich30:45Yeah, exactly. So, you know, that's one of the places that I want people as they're listening to this kind of, you know, these shows, I want them to go, that's me. I'm a lawyer, I can do that. You know, that's me. I'm, I'm an environmentalist, I could do that part. This is me, I'm a, I can do this. That's what I want people to get when they listen to the shows. So what are some things that that you would think of are things that the audience members could say, Oh, yeah, I could do that.ASAdam Strong31:22Reframe the question for me again, I just have to think about that.AGAri Gronich31:25Okay, So I want people when they're listening to the show, to have things that they can do that they'll say, Oh, yes, I can do that. And I can get started on that. Now, instead of what most people do, which is I like the idea. I don't know how to get started not going to do anything, not really inspired to do it. So, you know, this shows about activating your vision for a better world. It's about how do we actively do the things that we're talking about instead of just talking about them? So how do we, you know, what are some things that people can do? When they're listening to this? And say, I want I could do that I could get involved in this part. I could get involved in that.ASAdam Strong32:09Why I think it. So there's a number and I'll just tell you from personal experience, Ari, right, because I think that's probably best. Right? So number one is that you and I go back to core foundations, we all have different core values, go back to your core values. First of all, okay, what's important to you? That and if you know what's important to you, then you can then start to create, as you would say, at the beginning, how to then create a purpose and a vision, right? You've got to get, you've got to then be committed to that, right? What is it that you really want to do in life, right, and, and it doesn't have to be so extreme like I am, which is kind of solving the world's plastic pollution problem, it could be something really, really simple. It could be something like, I don't know, save the milkman in Manhattan, for example, I don't know, whatever, right? But you get my point, right? So that the thing is, number one, be committed to your vision, okay, that's the first thing. Secondly, ideas are shit without execution, right. You've got to act on what you do. If you're going to say you're going to do something, then you've got to be accountable for that at the end of the day. So make sure you've got a good, at least a good coach or a mentor to really kind of push you on, and to make you accountable for that that's extremely important. And also, I was gonna say, just, if you believe you've got to believe in it, whether it be a product or service, a moment, whatever it might be, you have to believe in it more than anybody else. Because if you don't believe in it, if you don't believe in yourself, if you don't believe in what you're doing, then guess what, it's not going to work. Because without belief systems, that's basically the core foundation of everything. And that's a knee, if you don't, you need to have those in place. Once you've got those things in place, then you can execute, then you can start to think about how you can build trust, how you can make collaborations and how you can then turn that into where depend on what is it that you want to do? Can it be monetized? Is it for charity, or whatever it is, but everything should be able to should be able to monetize things and whatever it is. So does that help?AGAri Gronich34:25Yeah, absolutely. You know, and one of the things that I like is that you're, you're like me taking the passion and turning it into a career. Because what are you doing on this planet? If you're not enjoying your life, and if you're not doing the work of something that you enjoy, then you know, we're just living a dead life. It's kind of like the there's an old saying about, you know, people in cars on the freeways in LA, you know, driving around in their metal coffins and That's just the truth. And so I'm always about how do we lift people up out of the circumstances that they find themselves in, and reengage them, reintroduce them to their purpose to what it is that they really truly want. ASAdam Strong35:21Was gonna say to you, actually, have you ever seen that film The Matrix? Oh, yeah. I mean, most people have seen the matrix. And it kind of reminds me like, what you're describing is a bit like people who live in the matrix, right? They just, they're just so blinkered, it's a bit like, Bill Murray's Groundhog Day, I'm sure you've seen that movie, where he just kind of the same thing over and over again, right? What does he do? He sleeps, he eats, and he goes to work. And those are the only three things that he does until he kind of creates this perceptional awareness about how to try to break the cycle do you know what I mean. AGAri Gronich35:55Yeah. We're doing that. All right. Now, you know. We're definitely on this pendulum of we did this. Now we're gonna go back here. Oh, wait, we did this already. Now we're gonna go back here. Wait, no.AGAri Gronich36:16You know, it's funny to me. I was I was talking to somebody the other day about the Roman Empire. And just, you know, the, the collapse of the Roman Empire and what were the things that caused that lab, and we in the US, in the Western world, in general, have are, you know, have like, planned, so to speak, by not planning to go down by the way of the dodo, just like the Roman Empire. And I find it fascinating how we're not learning from our mistakes, or taking the opportunity to assess and reassess when we're not getting the results that we want. Right. So what are you doing within your initiative and within your technology to kind of address those things? With regards to, you know, check, looking at the impact the results, the you know, the forethought of what it is you're doing, the planning,ASAdam Strong37:21What am I doing in the planning stages?AGAri Gronich37:23Yeah, what is the planning stages? And then what is that tech, I don't like to do this as a show that promotes, but I want to know what you're doing. So that if somebody wants to say, Oh, yeah, I like that I can get involved with doing that.ASAdam Strong37:39Well, listen, I can, I can describe because for me, I'm, at the end of the day, no one is going to be able to replicate my vision as such, right? We all have our own vision. So for me, I'm, we're actually designing at the moment where our models are, we're designing a unique boats or a new unique ship, which is essentially powered with zero fossil fuels. So it's powered through hydrogen, and solar panels, and also wind energy. So there'll be zero fossil fuels involved as part of that technology as well. So that's one technology as part of that. So energy saving technology. Secondly, what we're going to be doing is we're creating what they call a boom, and a boom will be as the boat is going along the boom will be like a bit like a kind of a half circle. circumference, which is kind of a there's got to be a net. It's kind of a net. And in between that the fish can obviously you know, they don't get trapped within that but it collects all the plastic is it kind of trundles along. On top of that. We also have. It's also powered through AI. AI is really, really up and coming at the moment. But everyone knows about boys, so boys are good for navigation and shipping and stuff like that. So along with that we have boys so if you can imagine, say for example, I'll just use this as an example say I focusing on the Hudson River, right. And so between the Hudson River between New Jersey and New York, right, and the same, just for just for the hell of air between the Hudson and say New York say it was the equivalent of say 12 football fields. Within 12 football fields, we would then mark up at each corner of the football field, we were placed what they call a boy within that boy, we also it will send out signals and pick up AI and by telling the boat to go to certain places so it can pick up the data. It's a bit like an electric lawnmower. Electric lawn mowers, which you know can be quite bulky, they go up to the other than the lawn and then they turn back or they go in a different direction is exactly the same. concept. This is just out in the in the rivers and the seas of the oceans, exactly the same concept. And so what it's doing is it's collecting all the data as it goes along. And it's, and it's trying to figure

Dr. Franchell HamiltonShe recognized that many of her patients needed a more personalized plan to help them maintain their weight loss goals. By addressing the mental, behavioral, medical, and environmental factors that kept them from a meaningful transformation, her patients began to regain control in these areas.Ari Gronich: Hey everyone, welcome back to another episode of create a new tomorrow I am your host or Ari Gronich and today I have with me Dr. Franchell Hamilton. She is a bariatric surgeon with not only several years of medical and surgical training, but chemistry psychology as well, who's now kind of grown a little tired of the system, as it is, and is looking to help support patients in a more holistic way. So I want I wanted to have her on here because she truly is part of who's making medicine, good for tomorrow, helping them activate their vision for a better world through medicine. So wanted to bring her on Dr. Franchell, thank you so much for coming on. Franchell Hamilton: Thank you. Thank you for having me. Ari Gronich: Absolutely. Why don't you tell us a little bit about your background? And what made you go from traditional medicine towards some more holistic approach?Franchell Hamilton: Sure. So I was traditionally trained MD, medicine, went through residency, general surgery, and then I did extra training and bariatric or weight loss surgery, and was in private practice for about 10 years. And it wasn't until I was in private practice, actually, kind of with my own patients doing the things the way I want it. To do that I started realizing the system that I've been trained all this time wasn't really effective. And I have three clinics, right. So we had a pretty large practice. We're in a big Metropolitan Dallas Fort Worth area. And I was probably one of the top geriatric surgeons as far as volume, what I started noticing probably about seven years in actually, that I was doing a lot more revision surgeries, which means they've already had a bariatric surgery, gastric bypass, sleeve, lap band, whatever it is, and they were coming back to get a revision surgery. And I noticed that several years in the practice changed from doing predominantly first time, weight loss, whatever, surgery, medication wellness, I do a lot of things in my clinic that I saw a lot of repeat customers that regained. And I had to ask myself, what am I doing here, like I did all the checkboxes that I was taught to do. All the patients had to go see a nutritionist, they had to go see a psychologist, they had to get their heart checked out. They did all the checkboxes that was required by insurance. And that was required from my training. But patients weren't getting better. They were requiring revisions. And even the ones that were doing just the medical weight loss, they just weren't progressing the way I thought they should be. And I didn't go into medicine just to be busy. Just to be a busy surgeon, I actually wanted to make a difference. I have a heart for people with a lot of medical problems and complicated obesity. And I really wanted them to not just treat their medical problems, but to resolve them. I wanted them to go away. And I felt like in that moment, we I wasn't doing the right thing for them. So I really had to kind of rethink what I was doing revamp and I actually got more education and almost like what we call Eastern medicine or holistic medicine during those years because I was getting burned out with traditional medicine because I felt like I was not helping my patients because they didn't get better. Like I was trained bariatric surgery will not only help them lose weight, but their diabetes and hypertension, cholesterol, all this stuff will resolve. Right. And it did for a brief moment in time. And then the majority of patients were regaining. So that was my turning point for me.Ari Gronich: Awesome. Thank you so much for that and your dedication in general to wanting to find the best results for your patients. Because we all know that that's not happening so much in the industry right now. And one of the questions I wanted to ask you is what's been your, you know, the pushback from the system or from your colleagues, and so forth? Or what's been the adaptation from them where they've said, Oh, yeah, I've seen this too. And I also want to do what's best. So how can I get on board with what you're doing? So how have you seen on both sides of that?Franchell Hamilton: So, believe it or not, I felt like and still feel like I'm almost like a sore thumb in my industry because I will tell you, especially in the surgical industry, a lot of us are them. They're not there yet. Like they just they operate the and to be honest, I don't even know if it's their fault, like we were trained as a surgeon, we see a problem, we fix the problem or take out the problem. And then we move on to the next thing before I started my own private practice, I was with a group that was very much like that I was employed. And I immediately got out of that, because I was like, this is definitely not the way I want to practice medicine. And the only way that I felt like I can even come close was by starting my own practice. So that's kind of how I ended up in my own private practice. But I will tell you, in my own private practice, it was a struggle, like, I felt like I got pushback from all sides, I got pushback from the insurance companies, I got pushback from a lot of my own colleagues, when I surgical colleagues, when I brought up the idea that patients have to do other things to help them with their weight, diabetes, when I talked about positive affirmations, or maybe including meditation or yoga, I got pushed back all the way around to the point where I had said, almost like leave those I'm not a part of a lot of those organizations. And from the insurance standpoint, they did not pay for any of the more holistic things that I wanted to do that I saw worked, I saw this work. And I even wrote a letter saying this is medical necessity, I think they need this, this and this. And it was denied left and right. And I often found patients were almost mad at me or my office because we couldn't get this approved. And I'm like insurance companies will pay for their blood pressure medication. But if I want it to treat their blood pressure in another way that I know would actually benefit them by helping them reduce stress, change their environment, whatever the case, I got pushback, I wasn't paid, the insurance company didn't pay. And a lot of my surgical colleagues thought I was actually kind of crazy. So I literally had to shut everything down and almost start over the way I felt like with my own vision, the way I felt like things that should be it almost gave me an aha moment. On the way healthcare was practice, like everything it was it was almost like a brief down moment for me, because I've been in this system for so long. And I didn't even recognize this was happening until my patients weren't progressing. And then if I was in fight with the insurance to get stuff covered, I felt like my voice really wasn't being heard. On the other side, some of my medical colleagues, medical non-surgical, were very open to that idea. So I had to shift almost to the more holistic or integrative community, where they got it, lifestyle medicine, doctors, integrative medicine, functional medicine, meditation therapist, yoga therapist, so I almost shifted into that community. And that's kind of where I felt more welcomed, because in my traditionally trained community, a lot of us, some of us are jumping over, but a lot of us are still with the typical mindset when it comes to how we should treat health care.Ari Gronich: Right. So, you know, part of this show has always been a lot about the health care industry, because that's where I started. And, you know, I know from my own medical history, having a brain tumor that I was told, I'd be basically gaining weight until I was dead. And I was 342 pounds at one point where I'm just going okay, so I went on to a cleanse, I went on to another cleanse after that I did a 40 day fast, and I did a 10-day water fast. I mean, it was like one after another of just Something's got to give. And but, you know, misdiagnosed and mistreated my entire childhood. It's kind of why I'm in the business to begin with. What I what I saw was that results never seemed to matter. It was procedures and the incentive system is to do more procedures rather than to actually get the good results for the patients. And so, one of this is like the audience here. A lot of them obviously hear me a lot, but to the people that are in what they would say mainstream, I'm considered maybe woo woo because I don't have a doctor degree other than my doctor of metaphysics, right. So, I would be discredited, you know, because of that. So, you're a medical doctor who's in this industry, right? And so how do we get that system to start shifting itself to more of a results-oriented system?Franchell Hamilton: Yeah, and I'm glad you mentioned that because one of the reasons I got into, particularly obesity medicine was because of the labels like I was labeled as a kid, I didn't have the best childhood. And I had all this kind of like negative labels slapped on me. And so, when I got into medicine, I knew I wanted to be in a field, where people felt like either they were defeated, or they’re, you know what I'm saying they just have this negative connotation. So that's what drew me to obesity medicine in general, because there's all this negativity around it, that most of it is not true, which a lot of it I also felt growing up. And so I want it to be that kind of voice for my patients and be that advocate truly be that advocate. And that's one of the things when I got into medicine, where over time, I felt like I'm not advocating for them, kind of like what you were saying. It's a procedural driven society. I mean, we can talk about what happened in COVID, when elective surgeries got shut down, like there's so much stuff in the hospitals that got shut down, I think the way to change it is to do stuff like what you're already doing, talking to more people getting the word out what me and you are both doing try to promote, I still have my practice, it's completely changed now. But a lot of my work now is to get the word out on the way this healthcare system is having practiced in it for a decade before my eyes were open. And realizing like this is not the way it needs to be practiced. There are actually several communities of physicians now who also believe this, which is helpful, we are partnering with a lot of people like you like yoga therapists, like other people who years ago, they're just like, oh, they don't know what they're talking about. Yes, they do, because they're also seeing results. So it's a matter of like getting the word out there that these other modalities exist. And I think it has to be a combination of patients, patients now are also getting frustrated with their results, they're getting frustrated, for paying these high insurance premiums, and not having anything covered, and not getting the treatments that they feel like are going to resolve their medical problems. So I think it took everybody being frustrated and wanting to make a change in the system it's starting. And I think it's just the combination of us getting the word out joining together and getting a change in this area.Ari Gronich: Yeah, so one of my questions, then is being that you're in the unique position that you're in, of being in that medical side, and now bridging the gaps. You know, to the western side, my question would be, how do we get some of those organizations that are individual like IFM, FMU, a forum, right? Those are all individual organizations to kind of come together and literally create the next kind of healthcare system. Because, you know, the way I look at it, the battle that we've been having has been about who pays the insurance company bills, right? Whether it's the government paying or whether it's the insurance paying, it's still who's paying, but there's been no talk about how do we make the system more effective so that people are healthier so that it costs us less money in general? And so that's kind of one of the conversations I like to have is, how do we come together in a way that honors and respects all aspects of medicine, minus, of course, the fraud and deceit and all that shit. But that honors the risk and respects all the good that medicine is mixed with all the good that the holistic side has to offer, and come and create a new system that just is outperforming the old system.Franchell Hamilton: I agree. And that's a loaded question. Because as you and I both know, that's going to take a lot. That's going to take a lot of manpower. On all ends, physicians, support staff like you other health care workers like you and patients to kind of come in and say we want this change, I can tell you, I have stayed one of the reasons I've stayed with my foot in medicine, like clinical practice is so I can help dictate and start being the change. There's so many other opportunities, I've had to completely leave medicine and kind of and maybe at some point, I will do that. But right now, I am trying to bridge the gap. There are several people that are trying to bridge the gap with their patients and these organizations. So I sit on a lot of committees on a lot of these organizations that do not see it this way. yet. One of the reasons I started They'll stay on these committees. So I can almost be a voice inside that committee to help create the change that I think is needed. I'm, I still sit on my Council Committee for American College of Surgeons and so I'm over all of North Texas as a bariatric surgeon, I represent that one of the reasons I still stay there is so I can voice some of the changes that need to be made, I think it's going to take people higher up honestly, in these organizations to say something, and then to start kind of weaving, which we already had, we met each other. I've met several people who are on the same playing field, but I would have never met until I kind of started this whole thing. I think there needs to be a movement. That's what I'm talking about on my podcast and shows. That's what you're talking about. There's a lot a lot of us that are talking about it and we need to all come together, believe it or not, we are making some headwing. CMS which is Medicare, Medicaid, they the government insurance is considering at least looking at functional and integrative medicine, as far as coverage, which is huge. I know, it doesn't seem like a lot. But that is a huge thing that in general, we've been trying to push just like coverage for bariatric surgery, right? Like there's a lot of issues with that. There's a lot of these like grass roots going on in these organizations. I'm part of AMA, which is an American Medical Association. We're trying to in these organizations, I know there are several of them. And yes, we need to come together more, but we're trying to get stuff passed. So integrative and functional medicine has gotten a bill to Congress saying this is what needs to happen in order to help treat patients better, they've actually looked at it and are considering approving it. Once Medicare and Medicaid approves the coverage of functional and integrative medicine, which is currently not approved, that will be a ripple effect, and all other insurances will follow. So I think it's steps like that that's like big, it's hard for like the lay person to see it who's not working. And it takes years, it takes years. Like it took about six years for even that to get to Congress, you know what I'm saying? It just takes a long time for this stuff to happen.Ari Gronich: So because it takes a long time, when it's us industry, people that are not lobbyists? What is the thing that we can do with our patients? Like what are what are the things that patients can do to accelerate it within their groups? Because I'll tell you, I look at all of the Facebook groups and you know, people, some complaining and some promoting and some other things, but all of them is like it's disconnected. And it's what I would consider to be frantic, complaining or gathering to complain instead of collaborating to succeed. So, my question is both for the patients and the physicians who are starting to work with their holistic counterparts, right? How can they combine together to create more power in that movement.Franchell Hamilton:  So I think in kind of what we're doing, and this has also already started, where we're forming networks, right, and networks among our area, or region. And I think from a patient standpoint, they need to complain to their insurance company for coverage, which a lot of my patients when I was accepting insurance and alert or accept it, but when I was accepting insurance, I was like, you need to talk to your insurance and ask to get a coverage, believe it or not, when you're an insurance physician or practitioner of any sort, there are several people that's not a physician that takes insurance, there's only so much that we can do, believe it or not, insurance don't want to pay us but as the patient and I'm a patient too, you're paying into the system. So the patient has more power when it comes to their insurance than the physician or the provider does. So those complaints need to be directed towards their insurance companies demanding coverage or demand to leave. There's so many other options out there. If everybody pulled away from the insurance companies and just decided to that that's not that's not working from them, they have to make changes, right. This is what happened and financial infant structures. You almost like wherever the money is going. So in my community, we've formed networks with everybody massage therapist, physical therapist, nutritionist where you can either do like a subscription, which a lot of people are doing now, and you pay into this network, a subscription and it will cover whatever visits almost like an insurance But you're cutting out the insurance, you're cutting out the middleman, this is getting provided directly to whatever group that you're with, or you because a lot of us physicians, we just want to treat the patient, most providers just want to treat the patient. And so we will make something that's reasonable, and that they can afford a lot. And I can speak on physicians, and a lot of these holistic practices are no longer or don't accept insurance, and they're doing their own models, but we have to network and collaborate. Because if I can't offer something, I need to be able to refer that patient to other services that are in our cash pay, holistic integrative network that they can go see. And a lot of patients, believe it or not, are leaving insurance companies and only getting what they need in the event of traumatic or event. Yeah, exactly. And they're paying the doctors and the providers that are providing care for a lot cheaper than paying these high premiums in these high deductibles. So I think that's what needs to be done all over. And that movement has already started.Ari Gronich: That's awesome to hear. I'm so glad to hear that that is going on. And we'll have to make sure that people know how to connect into networks like that, when they listen to the show, so we'll have links and stuff for that as well. So here is a, an off the cuff. Right? So let's say you're not taking insurance, right? I'm taking insurance, you're not taking insurance, you're getting results, I'm not getting results. Alright, so we're just taking a scenario that I think happens quite a lot. So we're going in for weight loss, counseling, weight loss care, right? How much is the difference in cost for say, bariatric surgery compared to a functional medicine approach? And, you know, an average cost, right? So a bariatric surgery costs, how much and then the average approach for functional medicine costs How much?Franchell Hamilton: Well, in the other question, I guess we have to ask is the results, right? So okay. So the first part, so average bariatric surgery probably costs about 20 grand between the hospital and the doctor. And usually the doctor’s offices provide all the pre care and a lot of the post care. So about $20,000 functional medicine, typical subscription cost, cost about 100 and 100 to 150 a month. And so let's say 13,000, right? Are there I'm sorry, yeah, sorry, 13 100 a month. So 1300 for the year versus $20,000, for bariatric surgery. So that's a huge cost difference.Ari Gronich: Okay, so now we're going to go to vote who results on both sides. Since you were talking earlier about how many people come back, let's just do that how many people come back after bariatric surgery versus how many people do average, see come back, meeting more care or knowledge or whatever, after going through a functional medicine program.Franchell Hamilton: So with the functional medicine program, it's kind of ongoing, which it's a lot of support. And so people may not come back because they have recurrence of their disease, it's more just maintenance, right? So that's a little so we're not adding money into the system, because we're not treating anything per se anymore. We're just maintenance, right? So that taking into account, my bariatric patient population. For me, I felt like it was at least 50% that needed a revision, which is high considering the cost of a bariatric surgery. So I felt like there was a piece missing there.Ari Gronich: So, is the cost of the revision about the same as the cost of the original?Franchell Hamilton: No, it's significantly higher, significantly higher, because it's more complicated. Anytime you have to go and this is not this is all surgery. Anytime you have to do a revision, your complications increase dramatically. And so the length of stay in the hospital increases dramatically. Like your postdoc, potential complications are higher, like everything is more expensive in a revision surgery.Ari Gronich: Okay. Cost of ongoing care for functional medicine since there really isn't any revisions. But what's the ongoing cost? Oh, it's just the 13. Franchell Hamilton: Yes, your monthly fee. Yeah. Ari Gronich: So on top of the monthly fee, for instance, whatever that is, so they're, you know, they're all programs are different costs, right. So then there's obviously supplement costs, food cost, so people are freaking out. Let's gonna cost me so much money to get healthy. So let's talk about those costs a little bit, how they go high and how they go low, comparatively to what other people are doing. So in bariatric surgery, typically there's medicine medications that they're taking, which have a cost, right? What's the average cost of the medications of maintenance for somebody who's going through the surgical route.Franchell Hamilton: So bariatric surgery, you have to have supplements, they all have to have supplements. And there are specific variadic supplements that most bariatric surgeons or nutritionist, or baria-nutritions provide in the office because that's what the ASMBS, the people kind of write the rules say they need this supplement. And so there's an approval process. And so those supplements are usually about $60 a month for your basic supplements, let alone if you actually have some deficiencies, and then you start adding on and those supplements can range up to 60 to $100 additional a month, not to mention before surgery, there's protein drinks and supplements that you have to do. And after surgery for the first six to eight weeks, there's also protein supplements that people have to stay on to make sure they're getting all the protein that they need. And let me also mention to stay healthy. There are certain foods the bariatric patients have to eat, they eat less, but almost the same healthy foods to stay healthy that people in a maintenance program will need. So that's the bariatric cost, functional medicine cost. They don't have some way, if you don't have bariatric surgery, you don't necessarily have some of the deficiencies that bariatric patients get. So you don't necessarily need all of the supplements. Some people do, right? But very extra patients require us because of the way we rerouted you, you are 100% going to have these deficiencies because of the way the surgery was made. Other functional medicine patients that didn't have the surgery may or may not have those deficiencies, but everybody should be on a basic supplemental regimen that could cost anywhere from 40 to $60 a month. Ari Gronich: So what's the cost of obesity without any intervention at all? Do you know about those what those numbers are the statistics for those numbers.Franchell Hamilton: So because obesity, so let me tell you what obesity cost big picture, because they've looked at different sectors. So obesity caused, apparently 40% of less workdays, obesity in general, because you're obese, you have all of these other chronic problems that come about that people don't even realize that they will get you're sicker. So COVID, for example. I mean, there's so many studies showing obesity alone is reason why there was high death and high hospitalizations with a ventilator. Okay, so outside of that, though, people your immune system is down, you have more missed workdays, or missed work days, which is costing the economy money, you have a higher propensity for diabetes, and all of those medications, hypertension, high cholesterol, depression, anxiety, we don't even care enough to get into the emotional and mental side of what obesity can cause. So overall, they were in this was probably several years ago, when that I saw these numbers, the cost of obesity was taking up about 56% of our total healthcare, that's just for obesity, because of all of the other sub-quella that it has with obesity and this, I use that number because that's the number I used back in the day to try to get bariatric surgery covered because it wasn't covered as readily. It's better, but we still have coverage issues. Ari Gronich: Alright, so, I want to do the numbers because I want people to kind of grasp the gravity, not just of the obesity, just of the cost of bad results, right? You think that it's costing you a lot to go into a physician, a doctor who actually gets the job done? Who is not taking maybe insurance, but is really about caring for you and your patients? Right? And then you go, but I can't afford you. I have to go to where the insurances and then you have to go to 15 people, you have streamlet high expenses. I find it fascinating that somebody can go in for an MRI without insurance and it costs $200 and they go in with insurance and it costs 1600 or 2000, or however much they decide to charge because the whole idea of insurance at the very beginning is we all pay into it. Cool, so that they negotiate better rates for us, right so that they are taking care of those kinds of things. And I think that people are in such a cognitive dissonance about what is really happening in the world around them like, well, they wouldn't, you know, choose money over, over my health, right? They wouldn't allow the system of medicine to be about that. And so there's this disbelief, even though we see after we see after we see the evidence that something is shifty is going on, right.Franchell Hamilton: Yeah, yeah, I agree. And just to kind of piggyback on that, a lot of people think that they're there, it's almost like insurance for them as a security blanket of some sort, when it's actually not doing anything for you. I mean, I get it, I was in that boat too, for a while, like, Oh, we have to have just in case just in case, in, we're pouring 1000s of dollars a month into insurance. And over time, it's changed right now, everybody not only has their high monthly premiums, but they have this huge deductible that they have to pay out. So they're paying high monthly premiums. And then when you come see me or whatever, Doctor, you owe me your deductible, so your insurance is not even covering that they don't kick in until after your deductible is met. Even when I had insurance, I got rid of it myself. You're right, that same scenario happened to me, I needed an MRI, because of my neck. And so I was gonna go and pay insurance. And I had to pay my deductible. They're like, Oh, you need to pay a $2500 deductible. And I was like, pin. And then my therapist, my chiropractor, he ordered it. He was like, you know, I just I know a cash place, go pay cash, and don't tell him you have insurance. And I went there those 350. And I'm like, why when I had insurance, I was gonna have to pay $2500 out of pocket with insurance. I go to another place and say no, I don't have insurance. And I paid 350. Like, what is wrong with this picture, we're actually paying more into the system with insurance than without insurance the same way with physicians, my rate to see me is the same rate that insurance charged for a deductible plan. And so they're not only paying me that, that they're paying, they're also paying their monthly fee, you know, so it's, it's crazy.Ari Gronich: Yeah, it's, it's intriguing to me, but it also intrigues me to the level at which I guess our industry just doesn't even pay attention or explain it or talk about it. Because to me, it's so obvious, right? If the only thing you did, as a scientist, as a medical scientist was look at the numbers of diabetes, of rates of autism, of rates of obesity, of rates of heart disease, right? You would say, Well, shit, we have all this new technology. But the results that we're getting are like 10 times worse than we were getting before we had all this technology. So you'd think that there'd be some cognitive awareness of this? So my question is, how do we bring back the cognitive awareness to people in their own profession? I mean, in their own world, so that it's not incumbent on the patients alone, to have to fight for their right to feel good?Franchell Hamilton: Yeah, yeah, I agree. And that was the problem. And I was a part of this, where I was completely clueless. I was completely clueless, because they didn't teach this to me in school. And I don't know if they taught it at the school you went to but believe it or not, in most healthcare, professional fools, they're not talking about this. And why would they talk about this, because, you know, this could potentially bring down insurance companies or whatever, I was just looking while you were talking, the gross domestic product for our first quarter was $22 trillion. And that's for to 2020. It has gone up, but it's gone up every year. And this was my kind of aha moment. So when I was giving you those numbers, this was probably back in 2018, or 19, when it was a little bit less, but it was still in the trillions. And so if you think 56% of OB takes 56% of that obesity takes up this $18 trillion number, how much we are spending because of obesity, and we're not doing anything. I mean, that was kind of my big thing. Like this person just paid $20,000 for the bariatric surgery, and they're back in here two years later, and now it's going to cost them 35 you know, because they have to have an extra hospital stay because now it's more complicated and the insurance are willing to dish this out. But when I requested that they see counseling or therapy or food addicts? You know, they denied that like, this does not make sense to me why as a country are we willing to spend money on stuff that may only band aid the problem, but we're not willing to spend money on things that will actually resolve the problem? I can't answer that, because I was blind to it also, because I didn't see it. And I don't even know what kind of the only reason why it was brought is because I want it better for my patients. Not everybody is like that some people are just happy going to work collecting, they're checking going home. And if that's the mentality, that they we will always have that system where our head is kind of down. And our blinders are on, because they're going to work the collecting their check, regardless of the healthcare profession. And they're not seeing this bigger picture. I think what helped me is because I was in private practice, I wasn't employed. But a lot of this, if you're in a hospital setting, or an employed setting, honestly, in the defensive providers, it's hard to see, because you have a patient who comes in with diabetes, you have 30 minutes to talk about their nutrition, prescribe some type of medication, and your hospital, or your clinic has already scheduled the next patient for you. So they've got to go. And that's all you see. And so awareness has to come from the people that are doing this, but only if they want to, like me and you talking about it can only help hopefully that helps people kind of think twice, especially providers that have been there in those employees conditions where their employer doesn't see this, they may not see this, you know,Ari Gronich: Right, I just, you know, I look back on this last year, and I go, what an amazing amount of opportunity got lost, because we weren't allowed to talk about building your immune system versus treating a disease, right, we weren't allowed to talk about the ways in which we develop a system that is immune to these kinds of things, because we're so healthy, and our healthy immune system takes care of this stuff like, Good, right. And so I'd like what a missed opportunity we had this last year. The positive, I think is that we've gotten the opportunity a little bit to recognize and to start building the numbers for what you were saying a little earlier, which is look at all the medical intervention that did not happen this year. And the deaths by medicine toll, how much that's dropped. And we'll we might if somebody is actually interested in doing this be able to figure out what really is the cost and the toll death toll wise and cost toll of medical intervention that's unnecessary. what's the overages of what we're doing that we should not be doing? And, and so I'm looking forward to seeing if that gets any play in the community, you know?Franchell Hamilton: Yeah, and I think it will. So I and that's one of the things like in my practice, I never did research. And I'm getting physicians, because I'm like, we need the data, the only way that we're going to be able to beat this thing is the data like in bariatric surgery, which is where I was for so many years, we have data on how bariatric surgery causes a decrease in diabetes, a decrease in hypertension, and how this is saving money, how much obesity is costing America and how we treat this right. So we have those numbers. But then that's it, it drops off, it doesn't talk about or show the aftermath, right? We hadn't even and I think part of it is because people don't want to, we did so much to kind of get it approved. And even my own community is not showing the data afterwards. Because once they get the surgery, that's it. There's no prevention, there's no once their diabetes has resolved. And that's what we're missing the boat. And part of that, believe it or not, is insurance, you're healthy, wanna pay for your one wellness visit a year in your lab work, and that's it. And then patients are left having to what do I do now as they're like medical problems and everything else is slowly increasing. We need data on what prevention does in the big picture. But what we do have data on and this is kind of what I'm trying to educate other physicians about is that every medical disease has increased since the beginning of time since 2000. Diabetes has increased, hypertension and cardiovascular disease has increased obesity has increased, yet, we're supposed to have some of the best health care in America. And we have all these technologies and all these great meds that have come out right these $1,000 meds that are treating epilepsy in cancer and heart disease. But yet the incidence is not going down. The incidence is not going down people because we're not doing prevention, because the focus is not on prevention. This is why the incidence is not going down. And I don't understand why anybody else is not seeing this. They do offer grants, which mean one of the companies that I'm working with digital health company, to increase access to kind of ask these questions, I will tell you what the pandemic I think, like you were alluding to help with open eyes, we had way more deaths than we should have, because of the pandemic because people were not healthy. And if we have the best expensive meds that everybody's paying for in the best health care of all these technologies, why do we have so many deaths, we have more deaths than some other underserved countries. So what, like what's going on there? So we need to start focusing on prevention. And I think, as the whole people are starting to see that now, I've seen more of a shift, kind of towards the end of this pandemic than I've seen before. So I think all of us like you like me, all of us who are like advocates of prevention, now is our time to try to make changes, policy changes come together, educate our other so I'm educating as many physicians as I can I host webinars, you know, conferences, I'm speaking at conferences, in order to cut these to get the word out conferences where it normally wasn't spoken about before. I think at this point, we as a medical society, all providers have to look at this and look at what happened this past year, and start

JB Braden, Founder of Beyond the Field CoachingIs a certified coach who specializes in working with Entrepreneurs, Corporate Leadership Teams and Business leaders helping you develop superior presentation skills and exceptional leadership skills! Teaching you how to craft a Signature Talk specifically designed to inspire, engage, educate and convert your prospects to clients.Giving you the tools and techniques to master the art of public speaking!Training you to communicate your message more effectively.Helping You "Speak with a Purpose"Giving leaders the tools necessary to develop strong leadership teams.================================================Ari Gronich (0:14):Welcome back to another episode of Create a New Tomorrow, I amyour host Ari Gronich. And today, I have with me another one of the Achieve alpha leaders.Achieve Systems is an organization that I've been part of about 14 years. And today I havewith me JB Braden, he is an inspirational speaker, trainer and speaker coach, he actually forachieved does the speaker trainings helps people get on stages, get their voices out there inthe world. JB I'm gonna let you talk a little bit about your background. But let's just kind ofgo through a little bit, you're a certified life coach, or certified business coach really is lifebusiness, same thing. You work with entrepreneurs, corporate teams, business leaders, inteaching them how to develop superior presentation skills, teaching them how to craft theirsignature presentation, I'd like to talk a little bit about that specifically. And, you know, yourmission here is to impact empower the lives of millions of people, and inspire them to createextraordinary success, teaching them how to think live and lead and win like a champion. SoJB, welcome to the show, let's, let's tell the audience a little bit about your background,because I know you didn't kind of start out the same place that you've ended up and thenwe'll get into like, why achieve, why you, why achieve and some of that stuff. So, take itaway.JB Braden (1:45):Yeah, sure, man. Thank you for having me on. It's always a pleasure toconnect with you and, and see you. So, thank you for that. But a little bit about me, as yousaid, I'm a certified coach, certified, and I specialize in working with leaders, executivesuccess teams. My goal is to create success in people's lives, create success in my life, andto teach people how to create success in their lives. And to do it in a sustainable way. So, Iwork with leadership teams, I work with entrepreneurs, because I'm also a speaker, coach,as you mentioned. And I've been speaking for well over 20 years. And I've been coachingspeaker’s half that time. And so, when I met Robert, a few years, about four years ago, wecreated the speak with a purpose workshop, that I use to help people put together trainingfor a speaking for their marketing tool for their business, as well as a signature presentation.So, I do a lot of that. But yeah, that's a little bit about what I love to do what I'm called to do,and a little bit about me, I was born, I was born and raised in Alabama, but I live in Coloradonow. Now, I was raised by a single mom. And she one of the things that she taught megrowing up was, she taught me a couple of things. One of the things that she taught me Ariwas, you know, treat people the way you want to be treated. And that those words shall helpshape my life. And it helped me find my calling and my gift, and my gift and calling to speakinto other people's lives and empower them. And so that's what I do.Ari Gronich (3:29):Nice. So, I like that. Here’s my thing about it, right? We always say thatthis golden rule of treat other people the way you want to be treated. But here's the thing.And as a healer, you notice this as somebody who's in business, you hear all the self-talk asa business coach and life coach. People don't treat themselves very well know that, right?Yeah, I don't want to be treated the way I treat myself, the way the right, you know, I wantto be treated the way I treat others, right. So, I think the golden rule needs a little shifting.But I do like the premise of the golden rule, which is that we want to treat people like our kinlike but then I go okay, but kin, you know, family, we don't treat our families very well.James Braden (4:27):Right, right. Yeah. Well, it's so interesting you say that Ari becauseI've actually, you know, that was the basis for a lot of things that I do. And I actually tookthat, that what people call the golden rule and elevate it, you know, so it's not just treatedpeople the way you want to be treated, but treat people the way they want to be treated.You know, and then and it really comes down to this, you know, my mom's you know, treatpeople with respect, you know, and respect is earned, but she also another thing that shetaught me was people are people you know, doesn't matter what color we are, how tall orshort we are, how much money we have, we don't have, you know, we're all people and weall deserve to be treated with respect. And, you know, that's how I live my life. And, youknow, by doing that, you know, I treat people, I take that, like I say that one step further totreat people the way they want to be treated. And the only way you can treat people theway they want to be treated, is you, you have to do something, you have to spend time toget to know them. Okay? That’s what am saying, and that was one of the key things is you,we're all individuals, you know, and so get to know a person for who they are. And Iremember being in high school man, and, you know, people would go around me, they'd saystuff about people and say this and say that, and I was always debunking, I'm like, Look,man, I don't know that person. So, I'm not gonna sit here and, and chat with you anythingabout that person. But I would go out of my way to get to know a person for myself, youknow, and that's the challenge that I have for a lot of people get to know people for whothey are, make your own damn opinion. And then, you know, and then you know, how totreat those people treat them the way they want to be treated?Ari Gornich (6:08):Yeah, you know, it's interesting, we definitely, and this goes back tobusiness as well as life in general, relationships in general, is the assumptions that we makeon how a person is or who a person is based on the stories that we've heard of them. And Idon't know about you, I've met a lot of people in my life, that other people might say, thatperson is this or that person is that or this person has this stereotype or, or because of their,you know, color. I mean, I had roommates that are were Palestinian Muslims. I was like, mysister, you know, like my family. And, and I was all you know, you can't be friends with thosepeople. You know, doesn't matter what people they are. Right? can't be friends with thosepeople. I was the guy when I was growing up, that parents said, you can't be friends withhim. He's a bad influence. So, I never, ever wanted to do that to another human being.Right. So, I agree with you like, getting to know somebody. But you know, it's funny. Mybuddy, AJ Ali is a documentary film producer. And he's actually Robert knows him and hewrote a movie, did a movie called Walking Wall Black, Love is the answer. It's a fantasticdocumentary. He's just been shown it to police and homeland security all over the countryto deal with the lack in police, black and blue issues, you know, really is the black and blue.And love is the answer is an acronym. And the first letter is the L right? And what is that Lstands for is learn about your neighbors. Learn about who it is that is next door to you, learnabout the people that you live near. Go and introduce yourself. There used to be a time inthis country, when you moved into a neighborhood and you had five neighbors bringing youbrownie and things and welcoming you to the neighborhood. We don't do that kind of thinganymore. But God, what a what a benefit. It would be if we kept doing that if we chose tolearn about our neighbors and our people.JB Braden (8:36):Yeah, now I agree with you. I think that's the one key that's missing, youknow. Part of my background and speaking as I spoke, I've spoken a lot of high schools,right. And one of the programs that I spoke for, that I do still do some speaking for, but I dida lot of speaking for in the past as an organization called Rachel's challenge, right. RachelScott was the first person killed on the Columbine tragedy. And after she died, her father,they her family discovered that she had a goal to start a chain reaction of kindness. So, hecreated this program to take into schools to challenge the students has challenged thefaculty to start a chain reaction of kindness. Okay, well, you treat people with kindnesswhere you stopped excluding people. And so, I say the reason I bring that up is because it’skind of stems to what you just said, getting to know people, you know, a lot of times likeright now the day we're in a big world of social media right now. Right? And so, but we're abig social media and so, you know, a lot of people they are, all about how many friends do Ihave on Facebook. But I've always said this, and I used to say this to the students that Iwould speak to, social media is great. But it doesn't replace social interaction. Okay, truesocial interaction. And here's what I believe some people may disagree with this. But willyou remember you and I are about the same age. And so, when we're in school, when we'rein school, when we had a beef with someone, we would go to them and we would talk it out.Okay. And sometimes we will come to blows. But then we would hug and we would make up,right?Ari Gronich (10:26):Yeah. Usually, the people who got in the biggest fights became thebest of friends right afterwards. And that was because not only did they confront the issuedirectly, instead of withholding it and bottling it up and all that. But you know, it was like,when you go toe to toe with somebody, you gain a level of respect, regardless of outcome.JB Braden (10:55):You gain a lot of respect. That's correct. And sometimes it works out.Well, you become closer, sometimes you don't. But the bottom line is you dealt with thatissue, as opposed to, as you said, letting it fester. Okay. And then you had those. So, whathappens now is people hide behind social media, okay. And they think that's theirconnection to people. And what has happened in our society, is there's a loss of how peopleshould, people don't know how to really build true connection, connection that lasts alifetime connection that changes, you know, changes people, changes generation,connection that when you're going through something so hard, and so terrible. Becausewe're disconnected these days, it's easier for somebody to pick up a gun, and go blast abunch of people that they don't know. But when they have, I feel like when you have a trueconnection with people, when you have that connection, it can help eliminate that. Becausenow you got some people that you can rely on, because this world is hard man, which is whyI'm calling to do what I do to be able to help empower people and inspire people and pickpeople up and let people know that you'll have to live by yourself. It's struggling to getpeople around you that can help you.Ari Gronich (12:18):It's funny, they did a documentary, I think it was Michael J. Fox, whodid this documentary called happy. And they, they were studying what made people happythroughout the world. And they found that the happiest place on earth was this town, inTibet, in the Himalayas. And they actually don't measure gross domestic product GDP, theydon't measure that they measure Gross National Happiness GNH, how happy their society isas a whole. And that's a measurement that they actually use in order to determine if theirsociety is being successful or not. And they found that, that these societies, this one,especially the biggest difference, and this happens in all the Blue Zones, as well, thecenturion, places where they're living over 100 years old, is that the biggest similarity is notdiet, it's not anything other than connection with other human beings. They are a family,they are a community to the true sense of the word, they take care of each other. Theydon't let somebody fester in depression. If somebody is depressed, they surround them.They don't try to fix them by the way, that's the other thing that they do not do, they do nottry to fix them. They just surround them and let them know that they are the support at anypoint, right? They are. They are the they're the wall. They're the rock. And that's the biggestthing that I think we're missing in this world because, as you said, everybody's on socialmedia, but there's such an anonymity to saying fuck you to somebody on text versus sayingit to their face. There's such an anonymity to destructive behavior that you would never doin person. You can do because why, there's a text box and a screen between you.JB Braden (14:29): Yeah, I think social media gives people a soft, a false sense ofconfidence. They'll say things. They'll say things on social media they wouldn't dare say andother people in front of people's face. You know, I call the keyboard bully is what I call it.Okay. And because I mean, I can remember being in high school if we had something to sayto somebody would say it to their face, and we wouldn't say it, you know, then we'd hash itout. But people now man they just, we got a bunch of keyboard bullies out They, have afalse sense of security and false sense of confidence that I'll say what I want to say. But theywon't say it in front of your face. If you were sitting face to face to him, they wouldn't daresay it, because they don't have the balls to say it, you know, and so nor because it's justdifferent, when you have a human connection, we have such a disconnect in our world now.And a lot of that is because people think they are friends on social media. And that's not the,we've lost the sight of what a true friend is, without looks like.Ari Gronich (15:35): So, let's kind of take this back to a slightly different, different angle.And that angle is going to be, in all of this noise and all of this social media noise and all ofthe things that we have to experience millions and millions and billions and billions andtrillions of bits of data more than our primal history, even 40 years ago, is able tocomprehend I mean, the amount of technology has increased so drastically that we're inliterally adrenal shock, on 100%, daily basis, just in the amount of things that our body andour senses are taking in. So, in all of this noise, and all of this stuff, right? We're gonna go tothat signature presentation, how does somebody step out of that noise and become heardbecome seen? Because to me, I have this saying, a bully's best friend is silence. Silence is abully's best friend. How does one break out of the noise so that they get heard when theyare talking? Because what you've said is true, that people are holding back and notspeaking, at least not in person. But the other part is that when they are speaking, they'renot being heard. They're not being listened to. They're not being seen. And so, in business,and in life, right, we all need that be seen, and you do this signature presentation, which Ibelieve is one of the ways but why don't you talk about this a little bit? How does somebodystep out of the noise?JB Braden (17:27):That's very good question. And when I when I want to teach and talkabout the signature presentation, there's two key components that we look at. And we willmake sure that no matter which clients, we're working with the two key questions that weasked them Ari, and one of them is who's your target audience? Okay. And so first of all, yougot to be clear on who your target audience is, you find the right target audience, you'regoing to be heard. Okay. So that's the first thing. And then the second question that wealways ask is, what's the problem that you solve for your target audience? Right? That's veryimportant. Because if you don't understand the problem, you solve that you can'tcommunicate that problem to your target audience. But you want to talk about being heard.When you get in front of the right audience with the right message, you know, deliveringand communicating the problem that you can solve their problem, whatever the problem orproblems maybe, then you will be heard. Okay. And so that's, that's how you can find yourvoice. That's how you can be heard by speaking to the right audience, and communicatingto them that you can solve their problem. Does that make sense?Ari Gronich (18:46):Yeah, absolutely. The I guess the question becomes, you know, I feellike, let's say, I've been in this industry, 27 years, right. And there's been times when I'vehad a really fantastic booming career with athletes and actors and A list celebrities andpeople who, you know, that was my target market back then I was living in Los Angeles thatwas those were the people that I was looking for, right? And then and then 911 happens,and all the studios shut down. Right. And so, I didn't really know who my target market wasand so nothing that I was saying was getting out to the world. So, I'm kind of, I'm kind ofplaying this, this scenario, so that the audience maybe can get an idea of how it plays out.Once I figured out Okay, my target audience now is gonna be just the athletes. I'm no longergoing to be doing studio work, because the studios are shut down. So where do I go right?And so back then there wasn't really internet, you know, is web TVs and maybe a little AOLand prodigy with some chat rooms. But I'm taking myself, you know, I remember my 486sXcomputer that was this big. Right? I'm here and I'm going okay, so what do I do to get thesepeople? So, my target audience was high end athletes, Olympic guys, right? So, what did Ido? I was living near Muscle Beach. And so, I go down to Venice to Muscle Beach to theGold's Gym. And I could pick two or three athletes out of that place at will, because I knewmy business, and I was going to where my target was, right? so I got heard. And then I went,you know, there was another crisis, right? And, and so I didn't know who my target audiencewas. And then, and then the 2008. And I had at that point, I had just bought a house is amillion-dollar house in LA, right. I'm like, now my house is worth 600,000. All of my clientswho were high end at the time business profile, people, lost their hedge funds, lost theirhouses lost their shirts and all of a sudden, you got to pick up and who's my target audiencenow. So, this is not, what I guess what I'm getting at is one, the stories that might help theaudience get to a place where they, okay, I can re-assess my audience, but also letting themknow, yes, you can. This is a living thing. Right? This isn’t static. And so, people, the biggestI think thing I hear when I hear people talking to you, and you tell them to niche down is, butI serve everybody.JB Branden (23:41):Yeah, and I've heard that before. And if you serve, if you serveeverybody, then you wouldn't be struggling for clients. There's no such thing. You know, oneof the things that T Harv Eker says in his millionaire marketing course is, your ideal clients,are clients who are willing to work with you, okay, your ideal clients are not everyone, andquite frankly , when you think about it Ari, you don't want to work with everyone. Okay. Andthen think about you think about Nike, you think about some of the big companies out there,okay. They don't target everyone. But they know who their target market is. They know whotheir demographics is. And that's what they target. Now that does people outside of theirtarget market, purchase their things? Absolutely. But that's not who they go after. And that'llhappen. And so, the people that say that, you know, I target everybody. That's where you'remissing out. Because you when you target everybody, then you're targeting no one. Okay?Because no, we all don't have the same problems. All right. And so how can you get clear onthe problem you solve, when you assume that everybody in the world has that problem thatyou solve, that's not the case. And so, the two go hand in hand, if you think about it, it's notjust the target audience, but it's also the problem that you solve for that target audience.They both go hand in hand. And when you understand that, and you understand both ofthem together, then you understand. You're target audience is not everyone.Ari Gronich (23:41):Right. So, as you know, I'm a solutions guy. And every time I talk toyou, one of the fun things that that I have is that you're a solutions guy, too. You're not,you're like, I don't want to talk about the problem. Let's get to a solution. Let's get to wherewe can fix this. Let's get to the, you know, the meat. And so, I have this new saying that Icame up with recently and it's “I want to stop gathering to complain and start collaboratingto succeed”. Right, that’s what we want to do in life. We want to stop gathering to complainand start collaborating to succeed. And one of the things that Achieve Systems does iscollaboration at a scale hardly ever seen in the industry, right? So, we bring together healthprofessionals, fitness professionals, nutrition, I mean speaking coach, visibility, marketing,all these things, we collaborate, right. So, what is the one thing that you found as a benefitto collaboration versus competition and why Achieved Systems kind of excels in that arena?JB Braden (24:56):Oh, wow. The biggest benefit is perspective and experience fromothers and support. Think about this. Most entrepreneurs, they feel like they're out there bythemselves all alone. Okay. And being an entrepreneur being a business owner, it's like aroller coaster ride when you agree. And so when you have a community where you cancollaborate with people, on those times where you're stuck, where you're dealing with fear,where you're dealing with limiting beliefs, when you have when one of the things that what Icall it the surrounding yourself with ass Kickers, right? Okay. So when you have that, whenyou surround yourself with those ass Kickers, those people that you collaborate with, andyou're going through those tough times, is easier to pull yourself out of it, because you gotyou because you have their strength as well as your strength working together, which is howit's meant to be, you know, so for me, the biggest thing about Achieve is having thatcommunity of people that will not let you let yourself down, does not allow that you letyourself down, you know, if it is that you find yourself going a different direction, because aslong as you're in lockstep with the people that achieve, then you will, you will succeedbecause that's what we, we want you to succeed. And so that collaboration is like is like thatforce of energy moving forward. And that's the that's the most important thing, man.Ari Gronich (26:34):Yeah, I want to add to that it's not just the support, because, youknow, there's a lot of mastermind groups, and there's a lot of, you know, inner circles andsupport groups. Right. And I don't really like to think of achieve as a support group forbusiness owners, right. I think of it as a place where you can get the support, yes, you couldget the actual help, not just the advice, not just the support, not just the advice, not just thehelp, but you can actually find partners and people to collaborate with directly to build otherretreats and build products and build other things with I mean, I've had the honor of writingthe foreword for two people or two books, writing a chapter in another book for achievedmembers, right? That's area where I'm supporting them, but also collaborating andpartnering with them. So where are some of the places I know you have? where some of theplaces that you've collaborated? To make a successful exit, so to speak with an achievemember?JB Braden (27:52):Oh, yeah, no, those are good questions. Um, we have a whether it beworking with a group with a mastermind. That's always good. One of the things that I love is,that's a good collaboration is I'm part of the achieve leads group, okay. And I actually call itachieve mastermind group, but we work together, helping each other, cultivate and findleads. And so, that collaboration, is like you said, it's not just about the support, but it's also,what I've learned from it, is the different approaches, the different perspective that peopletake, you know, but also, you meet people that you would never have never met. And that'swhat I love about it, when you collaborate, you can introduce to let's just say, of you and I,and some of the people that I've collaborated with, in achieve, I've had the opportunity toget to know people on their network, and they've had an opportunity to get to know peopleare in my network. So, collaboration, when you collaborate with other people, then you havethe opportunity to also connect other people to collaborate, that's what I found. So, it's likekind of building on it. And so being a being a part of achieves, leads group, I've been able todo that, and have that collaboration with other people, and then connect them with otherpeople, You know, a lot of times we'll be sitting around, say, hey, do you know, you know,anybody good CPA, or do you know anybody that does this? Or does that, whatever the casemay be? Say? Yeah, now I know a couple of people. Let me introduce you. And there you go.And so that's why that collaboration is so powerful.Ari Gronich (29:31):Awesome. So, I don't want to leave out competition, because I dotend to, you know, put competition on a little bit further down the totem pole forcollaboration. I don't want to completely destroy competition, although I do a little bit. Butwhy don't you tell me what in your mind, healthy competition looks like?JB Braden (30:00):Competition in business. That's an interesting. First of all, when itcomes to competition, I think about this first thing I'll think about is being very good at whatyou do. When you're very good at what you do. You spend time making sure that youcontinue to be good at what you do. And then being afraid of competition isn't a thing forme. Okay. It's more of how can I dominate my sector? Okay, how can I dominate my sector?And what I mean by that is, when people when people think about speaking and speakercoaching, I want them to think about me. Okay. And so that's my goal. So, there's not somuch about having competition. Here's what happened. Competition does, it keeps yousharp, it keeps you honest. It keeps you striving to be better. Because think about is if youdon't have competition, would you when you say that if you don't have a competition, youmay become complacent.Ari Gronich (31:12):So that all depends. I'm going take it a different step with you adifferent way. Because I don't believe in competition with anybody else. I don't believe thatI've ever been in competition with another massage therapist, sports therapist, right. But Iam in competition with yesterday's version of me. That is who I'm in competition with everysingle day. Some days I win that competition, and some days I lose it. I'll be honest, right?I'm not in competition with anybody else. for any other reason, or comparison. And anymore, you know, I used to be like, somebody skinnier than me got bigger muscles than megot, you know, higher IQ than me, you got whatever, you know, whatever it is, right? Got abetter more degrees than me. I don't have any degrees. You know, like, everybody gotdegrees. No, I'm not in competition with anybody else anymore. I'm in competition withyesterday's version of me every single day. And I find that the more I look at perspectivethat way. I could go up to somebody who I might have thought was competition in the pastand say, “Hey, I saw that you guys open a gym right next door to my gym? What do you dodifferently than I do? I could send some people your way.” And we could create collaborationbetween the two gyms between the two personal trainers between the two therapistsbetween the two hypnotherapist all that you know, is like, we could create partnerships andcollaboration with the people who are better than us at certain things, and not be incompetition with them specifically, in competition with the previous version of ourselves.And that's something I think Achieve Systems is really designed to help people with is not bein competition with others in our field, but be in competition with our previous version ofourselves with the person who thought I can't do business, I'm too spiritual, I can't acceptmoney for this, or whatever the block whatever the thing is that stopping somebody frombeing that better part of themselves.JB Braden (33:37):I love that. I love the Ari because when you think about it, I've neverlooked at myself. I've never looked at other speakers and speaker coaches as mycompetition. I never have. And so, I love how you put that that I'm in competition withmyself being a better version of myself. And how do you do that you look at the people inyour field, what they're doing. And my approaches this, what are they doing, that I canincorporate to make me better? Is there anything they're doing that I can make me better?That's how I always look at it. I have a lot of speaker friends around the country. And that'sone of the that's one of the things that we've been able to help each other get betterbecause I can look at something that they may do on stage and say, Oh, I like that. I'm goingto try that. Or I'm going to try this version of that, you know, that sort of thing. That's howyou get better. And so I love that you said that because I’ve never looked at people in myfield other coaches as my competition. I looked at I look at them as my allies. Okay. How canwe learn from each other, make each other better at what we do? And like you said, that'swhat's great about Achieve, okay, because that's one of the things that we love to helppeople Do it's not about you being competition, but it's how can you take what I'm doingincorporated into your business if we're in the same business and make you better, and viceversa? Love that.Ari Gronich (35:13):Yeah. And that goes to the same thing with life. Right? I'm divorcednow, right. But every minute since the time that I've got separated, beyond the trauma,right of the experience, my thoughts have been How can I be a better man? How can I be inbetter relationship? How can I take ownership of every bit of my responsibility in thisdebacle that has occurred? You know, how can I How can I be a better man in a betterrelationship with people. And I spent, I talked about this a lot, but I spent about 300 plushours inside of a mirror. naked, staring at myself, crying, wailing, screaming, stunned andshocked. I mean, in in any emotional state, you could imagine. Until I worked that out ofmyself until I was a better version of me until I had stripped, I call it stripping the layers ofmasks of trauma. Stripping the layers of masks because we have this inauthenticity fromtrauma that stops us from being the best we can be. I'm going to relate this back to youbecause the biggest fear is not fear of snakes. It's not fear of flying. It's not fear of falling.It's fear of speaking. Public speaking.JB Braden (37:04):Yeah, you've heard it said, and that's a huge fear for a lot of peoplefear of speaking, and it's a real thing. And some of my clients have had it. And, you know,we work through it, and allow them to get to the crux of what that fear really is, you know.And then once they get to the crux of what it really is, they can move past it. And so, do alot of work around that. It is a big fear for a lot of people. A lot of a lot of fear around it isunsubstantiated. And it's just it stemmed from a limiting belief, or, another fear, you know,some of them. Some I've heard people say all the time, well, I'm afraid of messing up. Okay,well, how can you eliminate that fear? And then we work on it?Ari Gronich (37:56):That's up a lot. That’s how you eliminate the fear. Okay. I messed up.JB Braden (38:01):And here's the thing, you know, and basically, because that was one ofmy fears, plus 20 plus years ago, and then I was like, Well, how can I eliminate that? Well,prepared to the best of my ability. Okay. And that's all you can do.Ari Gronich (38:18):Right? Just a question. Do you still get the butterflies when you go upon stage?JB Braden (38:25):I do. But it's not from fear. Now. It's excitement. I think people thinkthey feel that and I think, because if you think about it, fear and excitement can feel thesame. It's the same energy. And so people ask that all the time and said, Do you get the youget afraid? I said, No, now I just feel excited. You know, so it's a different feeling than achannel because I've done it so much now. And I know how to prepare. I prepare myself tothe point where that fear that fear of messing up has no power. Okay. Is it still there? Yeah,but it has no power because I've taken the power away from that. Now it's just it's just anexcitement of being able to share my message with a group of people.Ari Gronich (39:15):You know, it's funny, I've been speaking 27 years. My grandmotherwas 40 years, head toastmistress in San Diego, was a speaker. My mom is a teacher. Mybrother is a teacher. My dad was a master debater, you know, in the debate clubs and stuff.So being on stage, and I grew up in Hollywood, so I've been acting and in commercials andstuff like that all my life. And what I find to be fascinating is how much I hate being on videohow much I dislike the look of myself on camera, still, how much I dislike looking at thepictures of me on stage or video of me on stage. And then I look at the pictures of theaudience while I'm on stage, right, afterwards or I look at the response that I get, makes allof that dislike of not wanting to be seen not wanting to be heard, not wanting to beacknowledged, because every time growing up I did, it was some kind of trauma you know,some kind of trauma happened, if I got seen, whether it was, you know, physical abuse,sexual abuse, didn't matter, mental abuse, it was, if I got seen, there was trauma. And so, Ididn't want to be seen. So, you know, what's funny is the only way to cure the somatictrauma of not wanting to be seen, is to be seen a lot, and to be seen in a place that's safe.you know, so part of what I love about achieve, and what I love about what you do withachieve, especially in the speaker sector, is that you provide and we provide a safe place tohave different somatic experiences, so that you can get seen often, and have it be such asafe container that you can become comfortable being seen, you can release those traumasthat are embedded in the soma, in the tissues in the memory, because we create that safeplace. So, talk a little bit about why that safe place is so important, especially for seekers,and especially for people who have that trauma of not being worth and not being seen. Andyou know, not being valuable. Because I know you and I feel pretty much the same thateverybody has some amazing value to offer others. It's just a matter of getting them to bewilling to share,

Hi I am here with Danielle Costantino, She is one of the nutrition director in Achieve system organization who take their business to new heights, to find different programs to be able to create their own programs to do a lot of the different things that will actually take their business to new heights, and it really just exploded and get it to that level that they want it to.CHECK THIS AMAZING WEBSITE BY DANIELLE FOR MORE INFO:https://www.achieveinst.com/the-achie...JOIN NOW!! AND BE PART OF MASTERMIND PROGRAMMastermind - Create A New Tomorrow Inner Circlelearn how to activate yourself for a better future!https://createanewtomorrow.com/master...CHECK OUT ARI'S A NEW TOMORROW BOOKhttps://bit.ly/3d7EMg4CHECK THIS LINK FOR A FREE GIFT FOR YOU!https://www.createanewtomorrow.com/giftDO YOU WANT TO BE OUR NEXT SPECIAL GUEST?Book an appointment now and let's create a new world together!https://booking.builderall.com/calend...CHECK THIS OTHER WEBSITE FOR MORE INFORMATION!https://www.CreateAnewtomorrow.comhttps://www.Achievehealthusa.comCreate a fundamental change in the global community from a strictly reactive system of medicine that focuses on symptom and emergency treatment to a proactive system based on whole-being health as well as illness and injury prevention. Personally teach and influence at least one million people.We are a multifaceted Health and Wellness company that specializes in Corporate Wellness and Culture Consulting, Industry Speaking engagements and Continuing education for the industry.We Help corporations by solving the most costly problems they have with Productivity and Health Care while creating a culture that thrives on accomplishment and community.We help organizations think outside of the box and gain tools that allow them to be nimble and strong as tides and markets shift.We Up level the skills and tools of other practitioners by providing them continuing education that actually leads to greater success and standing in the business community.#Podcast #health #Education #CreateANewTomorrow

Hi I am here with Danielle Costantino, She is one of the nutrition director in Achieve system organization who take their business to new heights, to find different programs to be able to create their own programs to do a lot of the different things that will actually take their business to new heights, and it really just exploded and get it to that level that they want it to.CHECK THIS AMAZING WEBSITE BY DANIELLE FOR MORE INFO:https://www.achieveinst.com/the-achie...JOIN NOW!! AND BE PART OF MASTERMIND PROGRAMMastermind - Create A New Tomorrow Inner Circlelearn how to activate yourself for a better future!https://createanewtomorrow.com/master...CHECK OUT ARI'S A NEW TOMORROW BOOKhttps://bit.ly/3d7EMg4CHECK THIS LINK FOR A FREE GIFT FOR YOU!https://www.createanewtomorrow.com/giftDO YOU WANT TO BE OUR NEXT SPECIAL GUEST?Book an appointment now and let's create a new world together!https://booking.builderall.com/calend...CHECK THIS OTHER WEBSITE FOR MORE INFORMATION!https://www.CreateAnewtomorrow.comhttps://www.Achievehealthusa.comCreate a fundamental change in the global community from a strictly reactive system of medicine that focuses on symptom and emergency treatment to a proactive system based on whole-being health as well as illness and injury prevention. Personally teach and influence at least one million people.We are a multifaceted Health and Wellness company that specializes in Corporate Wellness and Culture Consulting, Industry Speaking engagements and Continuing education for the industry.We Help corporations by solving the most costly problems they have with Productivity and Health Care while creating a culture that thrives on accomplishment and community.We help organizations think outside of the box and gain tools that allow them to be nimble and strong as tides and markets shift.We Up level the skills and tools of other practitioners by providing them continuing education that actually leads to greater success and standing in the business community.#Podcast #health #Education #CreateANewTomorrow the next episode.

Hi I am here with Danielle Costantino, She is one of the nutrition director in Achieve system organization who take their business to new heights, to find different programs to be able to create their own programs to do a lot of the different things that will actually take their business to new heights, and it really just exploded and get it to that level that they want it to.CHECK THIS AMAZING WEBSITE BY DANIELLE FOR MORE INFO:https://www.achieveinst.com/the-achie...JOIN NOW!! AND BE PART OF MASTERMIND PROGRAMMastermind - Create A New Tomorrow Inner Circlelearn how to activate yourself for a better future!https://createanewtomorrow.com/master...CHECK OUT ARI'S A NEW TOMORROW BOOKhttps://bit.ly/3d7EMg4CHECK THIS LINK FOR A FREE GIFT FOR YOU!https://www.createanewtomorrow.com/giftDO YOU WANT TO BE OUR NEXT SPECIAL GUEST?Book an appointment now and let's create a new world together!https://booking.builderall.com/calend...CHECK THIS OTHER WEBSITE FOR MORE INFORMATION!https://www.CreateAnewtomorrow.comhttps://www.Achievehealthusa.comCreate a fundamental change in the global community from a strictly reactive system of medicine that focuses on symptom and emergency treatment to a proactive system based on whole-being health as well as illness and injury prevention. Personally teach and influence at least one million people.We are a multifaceted Health and Wellness company that specializes in Corporate Wellness and Culture Consulting, Industry Speaking engagements and Continuing education for the industry.We Help corporations by solving the most costly problems they have with Productivity and Health Care while creating a culture that thrives on accomplishment and community.We help organizations think outside of the box and gain tools that allow them to be nimble and strong as tides and markets shift.We Up level the skills and tools of other practitioners by providing them continuing education that actually leads to greater success and standing in the business community.#Podcast #health #Education #CreateANewTomorrow

Hi I am Here with Vanessa Raymond on Ladder of Success series. She is passionate about the performing arts and anything health, fitness, beauty. It is her passion to help people improve their lives through healthy habits and self confidence. she is also helping Dance Professionals succeed in their business. As dancers we learn our craft but we don't necessarily know how to turn this into a profitable venture. she is here to help you with that.CHECK THIS AMAZING WEBSITE BY VANESSA FOR MORE INFO:https://www.achieveinst.com/the-achie...JOIN NOW!! AND BE PART OF MASTERMIND PROGRAMMastermind - Create A New Tomorrow Inner Circlelearn how to activate yourself for a better future!https://createanewtomorrow.com/master...CHECK OUT ARI'S A NEW TOMORROW BOOKhttps://bit.ly/3d7EMg4CHECK THIS LINK FOR A FREE GIFT FOR YOU!https://www.createanewtomorrow.com/giftDO YOU WANT TO BE OUR NEXT SPECIAL GUEST?Book an appointment now and let's create a new world together!https://booking.builderall.com/calend...CHECK THIS OTHER WEBSITE FOR MORE INFORMATION!https://www.CreateAnewtomorrow.comhttps://www.Achievehealthusa.comCreate a fundamental change in the global community from a strictly reactive system of medicine that focuses on symptom and emergency treatment to a proactive system based on whole-being health as well as illness and injury prevention. Personally teach and influence at least one million people.We are a multifaceted Health and Wellness company that specializes in Corporate Wellness and Culture Consulting, Industry Speaking engagements and Continuing education for the industry.We Help corporations by solving the most costly problems they have with Productivity and Health Care while creating a culture that thrives on accomplishment and community.We help organizations think outside of the box and gain tools that allow them to be nimble and strong as tides and markets shift.We Up level the skills and tools of other practitioners by providing them continuing education that actually leads to greater success and standing in the business community.#Podcast #health #Education #CreateANewTomorrow

Hi I am Here with Vanessa Raymond on Ladder of Success series. She is passionate about the performing arts and anything health, fitness, beauty. It is her passion to help people improve their lives through healthy habits and self confidence. she is also helping Dance Professionals succeed in their business. As dancers we learn our craft but we don't necessarily know how to turn this into a profitable venture. she is here to help you with that.CHECK THIS AMAZING WEBSITE BY VANESSA FOR MORE INFO:https://www.achieveinst.com/the-achie...JOIN NOW!! AND BE PART OF MASTERMIND PROGRAMMastermind - Create A New Tomorrow Inner Circlelearn how to activate yourself for a better future!https://createanewtomorrow.com/master...CHECK OUT ARI'S A NEW TOMORROW BOOKhttps://bit.ly/3d7EMg4CHECK THIS LINK FOR A FREE GIFT FOR YOU!https://www.createanewtomorrow.com/giftDO YOU WANT TO BE OUR NEXT SPECIAL GUEST?Book an appointment now and let's create a new world together!https://booking.builderall.com/calend...CHECK THIS OTHER WEBSITE FOR MORE INFORMATION!https://www.CreateAnewtomorrow.comhttps://www.Achievehealthusa.comCreate a fundamental change in the global community from a strictly reactive system of medicine that focuses on symptom and emergency treatment to a proactive system based on whole-being health as well as illness and injury prevention. Personally teach and influence at least one million people.We are a multifaceted Health and Wellness company that specializes in Corporate Wellness and Culture Consulting, Industry Speaking engagements and Continuing education for the industry.We Help corporations by solving the most costly problems they have with Productivity and Health Care while creating a culture that thrives on accomplishment and community.We help organizations think outside of the box and gain tools that allow them to be nimble and strong as tides and markets shift.We Up level the skills and tools of other practitioners by providing them continuing education that actually leads to greater success and standing in the business community.#Podcast #health #Education #CreateANewTomorrow

Hi I am Here with Vanessa Raymond on Ladder of Success series. She is passionate about the performing arts and anything health, fitness, beauty. It is her passion to help people improve their lives through healthy habits and self confidence. she is also helping Dance Professionals succeed in their business. As dancers we learn our craft but we don't necessarily know how to turn this into a profitable venture. she is here to help you with that.CHECK THIS AMAZING WEBSITE BY VANESSA FOR MORE INFO:https://www.achieveinst.com/the-achie...JOIN NOW!! AND BE PART OF MASTERMIND PROGRAMMastermind - Create A New Tomorrow Inner Circlelearn how to activate yourself for a better future!https://createanewtomorrow.com/master...CHECK OUT ARI'S A NEW TOMORROW BOOKhttps://bit.ly/3d7EMg4CHECK THIS LINK FOR A FREE GIFT FOR YOU!https://www.createanewtomorrow.com/giftDO YOU WANT TO BE OUR NEXT SPECIAL GUEST?Book an appointment now and let's create a new world together!https://booking.builderall.com/calend...CHECK THIS OTHER WEBSITE FOR MORE INFORMATION!https://www.CreateAnewtomorrow.comhttps://www.Achievehealthusa.comCreate a fundamental change in the global community from a strictly reactive system of medicine that focuses on symptom and emergency treatment to a proactive system based on whole-being health as well as illness and injury prevention. Personally teach and influence at least one million people.We are a multifaceted Health and Wellness company that specializes in Corporate Wellness and Culture Consulting, Industry Speaking engagements and Continuing education for the industry.We Help corporations by solving the most costly problems they have with Productivity and Health Care while creating a culture that thrives on accomplishment and community.We help organizations think outside of the box and gain tools that allow them to be nimble and strong as tides and markets shift.We Up level the skills and tools of other practitioners by providing them continuing education that actually leads to greater success and standing in the business community.#Podcast #health #Education #CreateANewTomorrow

Hi I am here with Suzzane Eccher, She began her career in massage therapy after she graduated from Boulder College in Massage Therapy in 1995. She wanted to help people feel better but soon discovered it didn't work without a plan. Suzanne believes in life, if you give, you will receive so she now mentors other massage therapists in how to build their businesses so they can help more people heal. If you're looking to build your practice and reach your goals, contact Suzanne at MassagePracticeBuilding.com.CHECK THIS AMAZING WEBSITE BY SUZANNE FOR MORE INFO:https://www.achieveinst.com/the-achie...JOIN NOW!! AND BE PART OF MASTERMIND PROGRAMMastermind - Create A New Tomorrow Inner Circlelearn how to activate yourself for a better future!https://createanewtomorrow.com/master...CHECK OUT ARI'S A NEW TOMORROW BOOKhttps://bit.ly/3d7EMg4CHECK THIS LINK FOR A FREE GIFT FOR YOU!https://www.createanewtomorrow.com/giftDO YOU WANT TO BE OUR NEXT SPECIAL GUEST?Book an appointment now and let's create a new world together!https://booking.builderall.com/calend...CHECK THIS OTHER WEBSITE FOR MORE INFORMATION!https://www.CreateAnewtomorrow.comhttps://www.Achievehealthusa.comCreate a fundamental change in the global community from a strictly reactive system of medicine that focuses on symptom and emergency treatment to a proactive system based on whole-being health as well as illness and injury prevention. Personally teach and influence at least one million people.We are a multifaceted Health and Wellness company that specializes in Corporate Wellness and Culture Consulting, Industry Speaking engagements and Continuing education for the industry.We Help corporations by solving the most costly problems they have with Productivity and Health Care while creating a culture that thrives on accomplishment and community.We help organizations think outside of the box and gain tools that allow them to be nimble and strong as tides and markets shift.We Up level the skills and tools of other practitioners by providing them continuing education that actually leads to greater success and standing in the business community.#Podcast #health #Education #CreateANewTomorrow

Hi I am here with Suzzane Eccher, She began her career in massage therapy after she graduated from Boulder College in Massage Therapy in 1995. She wanted to help people feel better but soon discovered it didn't work without a plan. Suzanne believes in life, if you give, you will receive so she now mentors other massage therapists in how to build their businesses so they can help more people heal. If you're looking to build your practice and reach your goals, contact Suzanne at MassagePracticeBuilding.com.CHECK THIS AMAZING WEBSITE BY SUZANNE FOR MORE INFO:https://www.achieveinst.com/the-achie...JOIN NOW!! AND BE PART OF MASTERMIND PROGRAMMastermind - Create A New Tomorrow Inner Circlelearn how to activate yourself for a better future!https://createanewtomorrow.com/master...CHECK OUT ARI'S A NEW TOMORROW BOOKhttps://bit.ly/3d7EMg4CHECK THIS LINK FOR A FREE GIFT FOR YOU!https://www.createanewtomorrow.com/giftDO YOU WANT TO BE OUR NEXT SPECIAL GUEST?Book an appointment now and let's create a new world together!https://booking.builderall.com/calend...CHECK THIS OTHER WEBSITE FOR MORE INFORMATION!https://www.CreateAnewtomorrow.comhttps://www.Achievehealthusa.comCreate a fundamental change in the global community from a strictly reactive system of medicine that focuses on symptom and emergency treatment to a proactive system based on whole-being health as well as illness and injury prevention. Personally teach and influence at least one million people.We are a multifaceted Health and Wellness company that specializes in Corporate Wellness and Culture Consulting, Industry Speaking engagements and Continuing education for the industry.We Help corporations by solving the most costly problems they have with Productivity and Health Care while creating a culture that thrives on accomplishment and community.We help organizations think outside of the box and gain tools that allow them to be nimble and strong as tides and markets shift.We Up level the skills and tools of other practitioners by providing them continuing education that actually leads to greater success and standing in the business community.#Podcast #health #Education #CreateANewTomorrow

Hi I am here with Suzzane Eccher, She began her career in massage therapy after she graduated from Boulder College in Massage Therapy in 1995. She wanted to help people feel better but soon discovered it didn't work without a plan. Suzanne believes in life, if you give, you will receive so she now mentors other massage therapists in how to build their businesses so they can help more people heal. If you're looking to build your practice and reach your goals, contact Suzanne at MassagePracticeBuilding.com.CHECK THIS AMAZING WEBSITE BY SUZANNE FOR MORE INFO:https://www.achieveinst.com/the-achie...JOIN NOW!! AND BE PART OF MASTERMIND PROGRAMMastermind - Create A New Tomorrow Inner Circlelearn how to activate yourself for a better future!https://createanewtomorrow.com/master...CHECK OUT ARI'S A NEW TOMORROW BOOKhttps://bit.ly/3d7EMg4CHECK THIS LINK FOR A FREE GIFT FOR YOU!https://www.createanewtomorrow.com/giftDO YOU WANT TO BE OUR NEXT SPECIAL GUEST?Book an appointment now and let's create a new world together!https://booking.builderall.com/calend...CHECK THIS OTHER WEBSITE FOR MORE INFORMATION!https://www.CreateAnewtomorrow.comhttps://www.Achievehealthusa.comCreate a fundamental change in the global community from a strictly reactive system of medicine that focuses on symptom and emergency treatment to a proactive system based on whole-being health as well as illness and injury prevention. Personally teach and influence at least one million people.We are a multifaceted Health and Wellness company that specializes in Corporate Wellness and Culture Consulting, Industry Speaking engagements and Continuing education for the industry.We Help corporations by solving the most costly problems they have with Productivity and Health Care while creating a culture that thrives on accomplishment and community.We help organizations think outside of the box and gain tools that allow them to be nimble and strong as tides and markets shift.We Up level the skills and tools of other practitioners by providing them continuing education that actually leads to greater success and standing in the business community.#Podcast #health #Education #CreateANewTomorrow