In Episode 1, of That's My Point, we discuss the Branding High Point project.  The goal of the project is to develop a community-wide brand that supports and elevates all city organizations, entities, businesses, and residents by uncovering the true identity and developing a brand platform and tools to help tell that story.

This episode features:

• Michael Holmes, City of High Point City Council
• Ryan Ferguson, City of High Point
• Melody Burnett, Visit High Point
• Ryan Short, CivicBrand